The Hilton portfolio
of hotels is comprised of 27 industry leading and world-class brands, spanning
more than 125 countries and territories.
In addition to our flagship brand, Hilton Hotels & Resorts, the portfolio
of brands includes Waldorf Astoria, LXR, Conrad, NoMad, Signia, Canopy, Curio
Collection, Graduate, DoubleTree, Tapestry Collection, Embassy Suites, Tempo,
Motto, Hilton Garden Inn, Hampton, Tru, Spark, Homewood Suites, Home2 Suites,
LivSmart Studios, Hilton Club, Hilton Grand Vacations Club, and Hilton Vacation
Club. In Asia Pacific, the company has over 1,300 trading and over 1,000
pipeline hotels. A dedicated team of industry experts in the domains
of hospitality, brand management, innovation, food and beverage, wellness, owner
relations, and more, lead our Brands organization with the steadfast goal
of strengthening and growing the Hilton portfolio.
Across the region, Hilton’s Focused Service &
All Suites Brands play an important role in expanding Hilton’s reach, creating
compelling guest experiences at attractive price points, and offering owners
scalable, efficient business models backed by Hilton’s commercial engine
and global enterprise platform. Currently, our brands in APAC include Tempo
by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton,
and Home2Suites by Hilton.
Reporting to the Regional Head, Focused Service & All Suites
Brands – APAC, this role will help shape the growth, positioning,
and competitiveness of Hilton’s Focused Service & All Suites portfolio
across Asia Pacific excluding China (APACx). The Director will develop
and implement strategy across the category, translating brand ambition into
scalable owner propositions, regionally relevant guest experiences,
and pragmatic brand initiatives that support growth.
This role requires someone who can move fluidly between brand strategy, owner
economics, guest experience, development support, and portfolio-level problem
solving, and who is comfortable using data, benchmarking, and structured
thinking to turn ambiguity into actionable recommendations.
You have these minimum qualifications:
5 to 7 years’
experience in brand management or strategy consulting in hospitality or
a related field.
Excellent verbal and written communication and presentation
skills.
Strategic and structured thinker with the ability to bring clarity
to ambiguity, synthesize different inputs, and translate broad brand questions
into practical recommendations and action plans.
Strong commercial
and analytical acumen, with the ability to interpret data, conduct benchmarking
and market analysis, and evaluate trade-offs through both a guest and owner
lens.
Strong instinct for brand positioning and owner proposition
development, with the ability to connect guest needs, market dynamics, prototype
and product choices, and commercial logic into a compelling brand
strategy.
Comfortable moving between high-level strategic framing and practical
execution, whether shaping a recommendation, supporting a development pitch,
or helping refine a prototype, standard, or program.
Ability to develop
clear, persuasive materials and to represent the brands with confidence
to senior leaders, owners, and hotel teams.
Strong stakeholder
management and influencing skills, with the judgment and credibility to work
effectively across a highly matrixed regional and global
organization.
Ability to lead brand sessions, calls, and forums in a way that builds
alignment, creates enthusiasm, and inspires confidence among hotel leaders
and other stakeholders.
Passion for hospitality and brand-building, with a genuine interest
in growing a long-term career in the hotel industry.
High degree
of professionalism, discretion, and comfort handling sensitive
information.
Excellent Microsoft Word, PowerPoint, and Excel (PivotTable)
skills.
Ability to travel domestically and globally as required, approximately
50%.
It
would be useful if you have:
Additional regional language.
WHY YOU’LL BE A GREAT FIT
BA/BS/Bachelor’s
degree.
5
to 7 years’ experience in brand management or strategy consulting in hospitality
or a related field.
Excellent verbal and written communication and presentation
skills.
Strategic and structured thinker with the ability to bring clarity
to ambiguity, synthesize different inputs, and translate broad brand questions
into practical recommendations and action plans.
Strong commercial
and analytical acumen, with the ability to interpret data, conduct benchmarking
and market analysis, and evaluate trade-offs through both a guest and owner
lens.
Strong instinct for brand positioning and owner proposition
development, with the ability to connect guest needs, market dynamics, prototype
and product choices, and commercial logic into a compelling brand
strategy.
Comfortable moving between high-level strategic framing and practical
execution, whether shaping a recommendation, supporting a development pitch,
or helping refine a prototype, standard, or program.
Ability to develop
clear, persuasive materials and to represent the brands with confidence
to senior leaders, owners, and hotel teams.
Strong stakeholder
management and influencing skills, with the judgment and credibility to work
effectively across a highly matrixed regional and global
organization.
Ability to lead brand sessions, calls, and forums in a way that builds
alignment, creates enthusiasm, and inspires confidence among hotel leaders
and other stakeholders.
Passion for hospitality and brand-building, with a genuine interest
in growing a long-term career in the hotel industry.
High degree
of professionalism, discretion, and comfort handling sensitive
information.
Excellent Microsoft Word, PowerPoint, and Excel (PivotTable)
skills.
Ability to travel domestically and globally as required, approximately
50%.
It
would be useful if you have:
Additional regional language.
WHY YOU’LL BE A GREAT FIT
BA/BS/Bachelor’s
degree.
5
to 7 years’ experience in brand management or strategy consulting in hospitality
or a related field.
Excellent verbal and written communication and presentation
skills.
Strategic and structured thinker with the ability to bring clarity
to ambiguity, synthesize different inputs, and translate broad brand questions
into practical recommendations and action plans.
Strong commercial
and analytical acumen, with the ability to interpret data, conduct benchmarking
and market analysis, and evaluate trade-offs through both a guest and owner
lens.
Strong instinct for brand positioning and owner proposition
development, with the ability to connect guest needs, market dynamics, prototype
and product choices, and commercial logic into a compelling brand
strategy.
Comfortable moving between high-level strategic framing and practical
execution, whether shaping a recommendation, supporting a development pitch,
or helping refine a prototype, standard, or program.
Ability to develop
clear, persuasive materials and to represent the brands with confidence
to senior leaders, owners, and hotel teams.
Strong stakeholder
management and influencing skills, with the judgment and credibility to work
effectively across a highly matrixed regional and global
organization.
Ability to lead brand sessions, calls, and forums in a way that builds
alignment, creates enthusiasm, and inspires confidence among hotel leaders
and other stakeholders.
Passion for hospitality and brand-building, with a genuine interest
in growing a long-term career in the hotel industry.
High degree
of professionalism, discretion, and comfort handling sensitive
information.
Excellent Microsoft Word, PowerPoint, and Excel (PivotTable)
skills.
Ability to travel domestically and globally as required, approximately
50%.
It
would be useful if you have:
Additional regional language.
HOW YOU WILL MAKE AN IMPACT
Shaping Brand
Strategy and Owner & Guest Propositions
Shape
the role, positioning, and growth priorities of Hilton's Focused Service &
All Suites brands across APACx, including where each brand should win
by market.
Define compelling owner and guest propositions for each brand,
translating brand positioning into clear investment, operating, commercial,
and guest experience logic.
Create professional
owner-facing narratives and materials that clearly articulate why each brand
matters, where it fits, and how it creates value for owners and guests
in APACx.
Executing for Results
Deliver
competitive, locally relevant offerings for owners and guests alike.
Drive brand growth
activities with cross-functional partners, including research, prototype
and design development or optimization, F&B programming, and brand
personality localization.
Conduct cost-benefit
analysis for brand standards and programs to ensure they drive guest experience
and positive owner returns.
Work closely with Communications team on brand launches, media fam
trips, press releases, and brand promotional content.
Create and maintain
impactful regional brand storytelling materials for diverse audiences including
prospective and current owners, General Managers, internal audiences, media,
etc.
Monitor holistic brand health and liaise across the enterprise
to develop strategies and tactics for trending portfolio
opportunities.
Driving Cross-Functional Alignment and Influence
Partner effectively
across Development, Operations, AD&C, Commercial, and Communications to move
initiatives forward and ensure brand decisions are both commercially grounded
and operationally practical.
Lead brand sessions and calls with confidence and clarity, using
them to inspire hotel leaders, build alignment around brand priorities,
and create enthusiasm for the portfolio.
Be comfortable moving
between strategic framing and practical detail, whether supporting a strategic
recommendation, a development pitch, or helping evaluate the trade-offs of
a prototype or brand-standard decision.
