This role supports the Greater China consumer insights agenda by managing brand
health tracking (BHT) and consumer research projects from brief through
delivery. Turn findings into clear, actionable implications; partner with Brand
and Marketing teams; and coordinate with the Global Consumer Insights team
and external research agencies. Use data and AI-enabled tools responsibly
to improve the quality, speed and communication of insight work.
Your day to day • Manage assigned consumer research projects from brief
and agency coordination through analysis, reporting and stakeholder follow-up. •
Manage the BHT reporting cycle with the Global Consumer Insights team
and research partners, ensuring data quality, timely delivery and clear
interpretation. • Work with Brand and Marketing teams to understand business
questions and turn them into focused research briefs and practical research
plans. • Analyse quantitative and qualitative findings and translate them into
clear stories, implications and recommendations for stakeholders. • Coordinate
external research agencies, manage timelines and deliverables, flag risks,
and monitor work against approved scope and budget. • Communicate project
updates and findings effectively to Greater China and global stakeholders
in English and Mandarin. • Use AI tools responsibly to support desk research,
research design, synthesis, analysis and communication, while validating outputs
and protecting confidential data.
What we need from you • Bachelor's
degree in Marketing, Business, Statistics, Social Sciences, Market Research or
a related field. • 3-5 years of experience in consumer insights or market
research, gained in a client-side organisation or research agency. Hands-on
experience managing research projects and working with brand health tracking
reports is required. Greater China market experience is preferred; travel
or hospitality experience is an advantage. • Good working knowledge
of quantitative and qualitative research methods and the end-to-end research
process • Hands-on experience interpreting BHT / brand health tracking reports
and translating findings into business implications • Strong project management,
external agency coordination and stakeholder communication skills • Business
fluency in Mandarin and English, with the ability to communicate effectively
with regional and global teams • Proficiency in Excel and PowerPoint; experience
with SPSS/Q, Power BI or Tableau is an advantage • Ability to use AI tools
responsibly for research planning, synthesis, analysis and communication,
with appropriate validation and attention to data confidentiality
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At IHG Hotels & Resorts,
we work together to deliver True Hospitality for Good on a global scale.
With corporate offices and over 6,000 hotel destinations worldwide, a career
at IHG is the perfect way to broaden your horizons. You’ll experience our unique
culture and brilliant colleagues who will support and inspire you. With a host
of corporate opportunities to choose from, wherever you are on your career
journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company.
We have bold ambitions to drive performance and maintain our relentless focus
on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core
and value connections and being together helps us foster a unique sense
of belonging that also supports productivity. That’s why here at IHG, we give
our colleagues flexibility and balance – working in a hybrid way, blending
office and remote working collectively. We recognise that every role
is different, that’s why leaders work with teams to determine how and when
they collaborate.
We provide a wide range
of benefits designed to help you live your best work life. These include
impressive room discounts across our many properties, recharge days
and volunteering days throughout the year. Through our myWellbeing framework,
we are committed to supporting wellbeing in your health, lifestyle,
and workplace. We offer a unique and inclusive culture, where there is always
Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where
we celebrate difference and encourage colleagues to bring their whole selves
to work. IHG Hotels & Resorts provides equal employment opportunities
to applicants and employees without regards to race, color, religion, sex,
sexual orientation, gender identity, national origin, protected veteran status,
disability, or any other category protected by applicable laws. We promote
a culture of trust, support, and acceptance. Always welcoming different
backgrounds, experiences, and perspectives.
