This role serves as the primary commercial strategist and performance driver
for the North & West China regional hotel portfolio, bridging corporate
commercial strategy with on-the-ground execution across both managed
and franchised hotels. The role is also accountable for end-to-end commercial
performance, from budget optimization and cross-functional collaboration
to talent development, while embedding a high-performance culture and building
a robust commercial talent pipeline.
Your day to day • Works closely with Regional General Managers, VP
Operations/Area VP Operations / Regional Director of Operations, General
Managers and hotel Directors of Sales & Marketing to conduct business reviews
and develop marketing and sales strategies and tactics which support revenue
maximization, enhancement of brands and returns to owners, shareholders
and franchisees for new and existing hotels. • Reviews marketing and sales
budgets and allocated expenditures to ensure most effective use of funds
available to support business objectives. • Work with Brand Director and
the Brand Marketing Managers on special projects and new brand initiatives
which include brand promotional campaigns, customer events, customer insight
survey etc. • Responsible for identifying the training needs of the hotels
in the assigned area and coordinate on training programs for the area to improve
the technical skills and knowledge of the sales & marketing teams. • Identify
high potential talents for development in the assigned area. Ensure that there
are Personal Development Plans for the individuals and the plans are well
executed.
What we need from you ● Bachelor degree or equivalent
degree in Marketing, Business or Commerce ● Managing multi-property commercial
performance in a recognized international hotel company ● Experience
with multi-brand entity preferred. ● Good understanding on the capability
of hotel and distribution systems ● Ability to analyze, interpret and extract
trends from data ● Provide Guidance based on area goals and objectives and sets
performance targets for hotels ● Familiarity with digital distribution platforms
and with the ability to develop and execute cluster campaign strategies. ●
A strong leader, able to act as a role model ● Change Agility – Champions
and leads change with resilience, driving adoption of new tools, processes
and commercial initiatives across a diverse hotel portfolio. ● Strategic
Thinking – Sees the big picture, connects commercial levers to business
outcomes, and translates regional goals into actionable hotel-level strategies.
● Results Orientation – Drives delivery against ambitious targets with a "Play
Big" mindset and ownership of end-to-end commercial performance. ● Influencing –
Engages and aligns multiple stakeholders and cross-function to drive commercial
decisions and strategic changes.
At IHG Hotels & Resorts, we work together to deliver True Hospitality
for Good on a global scale. With corporate offices and over 6,000 hotel
destinations worldwide, a career at IHG is the perfect way to broaden your
horizons. You’ll experience our unique culture and brilliant colleagues who
will support and inspire you. With a host of corporate opportunities to choose
from, wherever you are on your career journey, and whatever you want to achieve
there’s Room for You at IHG.
Over recent years,
we’ve transformed our company. We have bold ambitions to drive performance
and maintain our relentless focus on growth in order to be the hotel company
of choice that guests & owners love.
We are
a hospitality business at our core and value connections and being together
helps us foster a unique sense of belonging that also supports productivity.
That’s why here at IHG, we give our colleagues flexibility and balance – working
in a hybrid way, blending office and remote working collectively. We recognise
that every role is different, that’s why leaders work with teams to determine
how and when they collaborate.
We provide a wide
range of benefits designed to help you live your best work life. These include
impressive room discounts across our many properties, recharge days
and volunteering days throughout the year. Through our myWellbeing framework,
we are committed to supporting wellbeing in your health, lifestyle,
and workplace. We offer a unique and inclusive culture, where there is always
Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where
we celebrate difference and encourage colleagues to bring their whole selves
to work. IHG Hotels & Resorts provides equal employment opportunities
to applicants and employees without regards to race, color, religion, sex,
sexual orientation, gender identity, national origin, protected veteran status,
disability, or any other category protected by applicable laws. We promote
a culture of trust, support, and acceptance. Always welcoming different
backgrounds, experiences, and perspectives.
