Digital Marketing & Social Media - Assistant Manager / Manager

JOB SUMMARY

The Marketing and Communications Manager is part of an important team
that creates and executes property-level communications to our customers. Under
the leadership of the Director of Marketing and Communication, this role
promotes on-brand messaging to customers through traditional, digital,
and social media channels all with the goal of enhancing the image of the hotel.
This role helps build direct marketing plans, targeted campaigns, and activated
channels to the end of driving consumer awareness and preference, increasing
market share, and building broader portfolio and brand awareness. This role
focuses on showcasing Food and Beverage promotions, both to hotel guests and
to local patrons. As part of the Marketing and Communication team, this role
is fully connected into resources in their region; Marketing and Communication
Managers liaise and build deep partnerships with their regional eCommerce
and Marketing teams to verify all local, social, and digital marketing efforts
are effectively integrated with the selling efforts for the organization.

This role also gets to do a little bit of everything, from balancing traditional
and digital marketing and eCommerce activities to contributing to public
relations (PR) activities for the hotel. Success is measured by how well
they help drive the sales and revenue strategy of the property, social media
engagement and also by how effectively leveraged the resources around them
are to create truly compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education
and Experience

Required:

•
2-year degree from an accredited university in Marketing, Public Relations,
Business Administration or related major and 4 years experience in the sales,
marketing, digital or related professional area; hospitality marketing
or digital advertising experience preferred

OR

• 4-year bachelor's
degree in Marketing, Public Relations, Business, or related major; 2 years
experience in the sales, marketing, digital or related professional area;
hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel
Marketing and Advertising

• Executes annual marketing plan
to budget, in consultation with the GM, Food and Beverage leader, Operations
leaders, Director of Marketing Communications, and cluster marketing
and ecommerce teams.

• Partners with Operations, Food & Beverage
and Sales teams to execute promotions and campaigns to target in-house guests
with promotions that drive incremental revenue to the hotel.

• Acts
as the liaison between the marketing department and advertising agency on
the tactical advertising campaigns' creative and media plans, particularly
for food and beverage promotions.

• Manages F&B media schedules
and verifies prompt settlement of accounts.

• Partners with property
Revenue Management to verify correct offer loading, verifying advertisement
targeting is correctly directed at relevant consumer groups

• Executes
email marketing, and display advertising.

• Maintains frequent, active
engagement with Cluster eCommerce manager to verify alignment, pull-through,
and 2-way communication about the status, performance evaluation, opportunities,
and issues related to online programs and initiatives.

• Verifies all
advertising for the hotel in digital channels is in alignment with brand
voice.

Social Media Content Management

•
Facilitates social media engagement and updating content in local digital
channels (e.g., hotel website, travel sites).

• Develops and executes
promotions campaign in F&B, weddings, spa, rooms and conferences through
relevant digital and social media channels.

• Engages in proactive online
reputation management by surfacing relevant guest comments (positive
or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

•
Develops a comprehensive PR plan per quarter along with agency and and executes
post sign-off from GM.

• Maintains a comprehensive list of local media
contracts, with particular emphasis on food critics and bloggers.

•
Manages assigned accounts as per the media account management system.

•
Writes and distributes all press releases for property events, promotions,
and outlets.

• Manages the execution of hotel sponsored events,
community/government relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive
quality press coverage through media engagement, in alignment
with communications objectives.

• Verifies the news clippings and other
online, print, and social media mention report is completed on a monthly basis
for property distribution.

• Manages external vendors and media agencies;
works with agency partners and continent PR leader to identify strategic media
buys for their hotel(s).

• Surfaces and vets PR leads from the continent
PR Leader regarding which are the best media to promote the hotel.

•
Supports the co-ordination of photography for F&B advertising, collateral
and public relations purposes between the hotel, advertising agency and
the regional field marketing teams.

• Manages photo shoots for seasonal
or festive promotions in partnership with the cluster or area marketing
team.

• Acts as central point of contact for regionally approved local
photographers for food, amenity, and property imagery; coordinates with area
or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

•
Coordinates and executes Hotel and F&B printed materials.

• Controls
quantity and inventory of all Hotel marketing collateral and verifies copies
are filed in a comprehensive manner.

• Assists in the production of all
property, F&B display, and temporary signage in hotel public areas.

•
Promotes collection of competitors collateral and publicity on a monthly
basis.

• Manages the execution of F&B direct marketing
activities.

• Verifies all collateral is as per brand standard guidelines
and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development,
co-ordination and execution of all communications activities with a strong
emphasis on property F&B promotions and campaigns.

• Helps with
the publication of hotel’s newsletter(s).

• Supports communications
duties and functions as deemed necessary.

• Assists in the liaison
and execution of joint F&B promotions.

• Works with eCommerce
to verify the Hotel’s website and related websites are updated on a regular
basis.

• Partners with Director of Marketing to create marketing plan
aligned to hotel sales and revenue strategy.

• Provides training
and marketing leadership and act as a marketing subject matter expert for GMs,
Sales Leaders and Managers, and Revenue leaders.

• Coordinates
with property and above property eCommerce and Revenue Management teams
to report success of property marketing and eCommerce performance.

•
Keeps abreast of competition and its collateral, advertising, and marketing
efforts and constantly evolving digital and marketing trends.