Digital Marketing Manager
Negotiable
Experience
1-3 years
Job Type
Full Time
Location
Russia, Perm
HOTEL DESCRIPTION
A Luxury Collection Resort & Spa, Jimbaran, Bali offers 64 keys
including 39 guestrooms and 25 villas. Located on a scenic 2-hectare site
in Bali’s historic fishing village of Jimbaran, the resort enjoys elevated views
of both sunrise and sunset, and is just 20 minutes from Ngurah Rai International
Airport. Guests will experience a refined selection of amenities including
an all-day dining restaurant, specialty dining, bars, resort pools, a fitness
center, and a Luxury Collection Spa. The resort is estimated to open in Q1
2027.
JOB SUMMARY
The position
is responsible to execute eCommerce strategies effectively to implement
for rooms and catering business. This position pulls through marketing programs
and leverages sales channels and platforms based on the local needs
of properties to position the hotel and its offerings in a relevant way
to potential guests.
Manage the day-to-day activities for social media channels. Participate
in online conversations to build brand visibility, customer satisfaction
and marketing/ecommerce support. This role helps build direct marketing plans,
targeted campaigns, and activated channels to the end of driving consumer
awareness and preference, increasing market share, and building broader
portfolio and brand awareness. This role assists with building deep partnerships
with their Marketing teams to verify all local, social, and digital marketing
efforts are effectively integrated with the selling efforts for
the organization.
CANDIDATE PROFILE
Education and Experience
Required:
• 2-year degree from an accredited
university in eCommerce, Marketing, Business Administration or related major
and 4 years experience in the sales, marketing, digital, eCommerce or related
professional area; hospitality marketing or agency experience preferred, luxury
hotel experience would be an advantage.
OR
• 4-year bachelor's
degree in eCommerce, Marketing, Business Administration or related major; 2
years experience in the sales, marketing, digital, eCommerce or related
professional area; hospitality marketing or agency experience preferred, luxury
hotel experience would be an advantage.
CORE WORK
ACTIVITIES
Digital Strategy
Execution
• Verifies hotels' eCommerce strategies
are effectively implemented in the online platform
• Verifies compliance
and participation in company promotions and eCommerce channels
• Promotes
and protects brand equity
• Understand the working relationships between
sales, revenue and F&B
• Demonstrates knowledge of job-relevant
issues, products, systems and processes
• Executes annual marketing plan
to budget, in consultation with the General Manager, Food and Beverage leader,
Operations leaders, Sales & Revenue leaders and eCommerce leaders
•
Partners with Operations, Food & Beverage and Sales teams to execute
promotions and campaigns to target in-house guests with promotions that drive
incremental revenue to the hotel.
• Acts as the liaison between
the marketing department and advertising agency on the tactical advertising
campaigns' creative and media plans, particularly for food and beverage
promotions.
• Partners with property Revenue Management to verify correct
offer loading, verifying advertisement targeting is correctly directed
at relevant consumer groups
• Verifies all advertising for the hotel
in digital channels is in alignment with brand voice.
• Facilitates
social media engagement and updating content in local digital channels (e.g.,
hotel website, travel sites).
• Engages in proactive online reputation
management by surfacing relevant guest comments (positive or negative) in social
media channels and responds accordingly.
Marketing
and Communication Partnership
• Assists in the development
and execution of the cluster marketing plan (e.g., retargeting campaign, OTA
marketing, etc.).
• Develops the offer landing page on Marriott.com
for cluster offers.
• Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate.
• Creates
mini-sites for domestic segment marketing efforts where needed (e.g.
Weddings).
• Develops and executes promotions campaign in F&B,
weddings, spa, rooms and conferences through relevant digital and social media
channels.
• Executes email marketing, and display advertising.
ADDITIONAL RESPONSIBILITIES
• Maintains
frequent, active engagement with Digital leads to verifies alignment,
pull-through, and 2-way communication about status, performance evaluation,
opportunities, and issues related to online programs and initiatives
•
Focuses on supporting region-wide digital engagement via social media (e.g.,
Facebook, Twitter, Sina Weibo, wechat)
• Facilitates social media
engagement, Hotel Website content update (especially for Food & Beverage
outlets), and updating content in other digital channels (e.g., hotel
websites)
• Supports the execution of promotions campaign in F&B,
weddings, spa, rooms and conferences through relevant social media channels
At Marriott International, we are dedicated
to being an equal opportunity employer, welcoming all and providing access
to opportunity.
We actively foster an environment where the unique backgrounds of our associates
are valued and celebrated. Our greatest strength lies in the rich blend
of culture, talent, and experiences of our associates. We are committed
to non-discrimination on any protected basis, including disability, veteran
status, or other basis protected by applicable law.
The
Luxury Collection Hotels & Resorts, with over 120 properties in more than 35
countries, offers the promise of authentic experiences that evoke lasting,
treasured memories. Our more than 100 years of experience, beginning in 1906
under the Italian CIGA brand – a collection of Europe's most celebrated
and iconic properties – serves as a solid foundation as we continuously evolve
to exceed the desires of the luxury traveler.
