Digital Marketing Manager
Negotiable
Location
United States, Columbus
Job Description
Additional
Information: This hotel is owned and operated by an independent
franchisee, Ram Hotel Management, LLC. The franchisee is a separate company
and a separate employer from Marriott International, Inc. and its subsidiary
companies (collectively, “Marriott”). The franchisee solely controls all aspects
of the hotel’s employment policies and practices, including hiring, termination,
discipline, staffing, compensation, benefits, and all other terms and conditions
of employment. If you apply for this position, Marriott will have no involvement
in the selection process. Your application information will not be provided
to or accessible by Marriott.
If you accept a position at this hotel, you will be employed by a franchisee,
not Marriott.
style="font-style:normal">
style="font-style:normal"> RAM Hotels – a dynamic, thriving, innovative hotel
management company headquartered in Columbus, Georgia. Over the last few years,
we have quietly and steadfastly taken our place as a leader in the hospitality
industry of corporate America; while serving some of the most well-known
midscale hotel brands in key markets throughout the Alabama and Georgia region.
We strive to meet our guests demands while continuously changing the perception
of the hospitality industry.
style="font-style:normal"> When you join RAM Hotels, you do more than simply
switch companies to advance your career, you become part of the RAM Hotels
family! The Digital Marketing Manager (DMM) is responsible for 1) Leading
marketing campaigns from the idea stage through to their execution
and implementation, 2) Research and stay current on industry trends, competitive
positioning, and digital marketing best practices to continuously improve
programs, 3) Negotiating advertising contracts, and 4) developing
and implementing online marketing programs and strategies to increase sales
and revenue for the company.
style="font-style:normal"> As a Digital Marketing Manager, you'll shape
and execute our content strategy, manage digital channels, and strengthen brand
presence across the buyer journey.
Job
Qualifications:
•Define
and evolve advanced measurement strategies across the full digital marketing
ecosystem, including paid media, SEO/AEO, organic social, email, onsite,
and web/app experiences, ensuring performance is measured holistically
and consistently across channels.
style="font-style:normal;font-weight:400"> •Working closely with key
collaborators to align efforts.
style="font-style:normal;font-weight:400"> •Strong understanding of buyer
journeys, account-based strategies, and lead management best practices
style="font-style:normal;font-weight:400"> •Monitoring and evaluating online
media campaigns to keep them fresh and effective. Handling strategic online
initiatives.
•Strong
collaboration and relationship-building skills with cross-functional teams,
particularly sales and revenue management. Working with other department heads
and staff to discuss plans and marketing strategies.
style="font-style:normal;font-weight:400"> •Staying current with emerging
opportunities in the digital marketing world.
style="font-style:normal;font-weight:400"> •This role leads complex,
cross-functional analytics initiatives across all digital channels,
with accountability for defining measurement strategies, interpreting customer
data, and delivering insights that directly influence the company’s marketing
decisions.
•Define
and evolve advanced measurement strategies across the full digital marketing
ecosystem, including paid media, SEO/AEO, organic social, email, onsite,
and web/app experiences, ensuring performance is measured holistically
and consistently across channels.
style="font-style:normal;font-weight:400"> •Monitor and report on content
and digital campaign performance, using analytics to inform clear insights,
implications, and recommendations that inform strategy and investment
decisions.
We have an extraordinary portfolio of brands, with over 9,700 hotels and resorts under more than 30 preferred brands in the industry, covering 143 countries and regions, offering a richer selection for you to feel, experience, and explore the world.
