Digital Marketing Manager

JOB SUMMARY

The position is responsible to execute eCommerce strategies effectively
to implement for rooms and catering business. This position pulls through
marketing programs and leverages sales channels and platforms based on the local
needs of properties to position the hotel and its offerings in a relevant way
to potential guests. Manage the day-to-day activities for social media channels.
Participate in online conversations to build brand visibility, customer
satisfaction and marketing/ecommerce support. This role helps build direct
marketing plans, targeted campaigns, and activated channels to the end
of driving consumer awareness and preference, increasing market share,
and building broader portfolio and brand awareness.

This role assists with building deep partnerships with their Marketing teams
to verify all local, social, and digital marketing efforts are effectively
integrated with the selling efforts for the organization.

CANDIDATE PROFILE

Education
and Experience

Required:

•
2-year degree from an accredited university in eCommerce, Marketing, Business
Administration or related major and 4 years experience in the sales, marketing,
digital, eCommerce or related professional area; hospitality marketing or agency
experience preferred

OR

• 4-year bachelor's degree in eCommerce,
Marketing, Business Administration or related major; 2 years experience in
the sales, marketing, digital, eCommerce or related professional area;
hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital
Strategy Execution

• Verifies hotels' eCommerce strategies
are effectively implemented in the online platform

• Verifies compliance
and participation in company promotions and eCommerce channels

• Promotes
and protects brand equity

• Understand the working relationships between
sales, revenue and F&B

• Demonstrates knowledge of job-relevant
issues, products, systems and processes

• Executes annual marketing plan
to budget, in consultation with the General Manager, Food and Beverage leader,
Operations leaders, Sales & Revenue leaders and eCommerce leaders

•
Partners with Operations, Food & Beverage and Sales teams to execute
promotions and campaigns to target in-house guests with promotions that drive
incremental revenue to the hotel.

• Acts as the liaison between
the marketing department and advertising agency on the tactical advertising
campaigns' creative and media plans, particularly for food and beverage
promotions.

• Partners with property Revenue Management to verify correct
offer loading, verifying advertisement targeting is correctly directed
at relevant consumer groups

• Verifies all advertising for the hotel
in digital channels is in alignment with brand voice.

• Facilitates
social media engagement and updating content in local digital channels (e.g.,
hotel website, travel sites).

• Engages in proactive online reputation
management by surfacing relevant guest comments (positive or negative) in social
media channels and responds accordingly.

Marketing
and Communication Partnership

• Assists in the development
and execution of the cluster marketing plan (e.g., retargeting campaign, OTA
marketing, etc.).

• Develops the offer landing page on Marriott.com
for cluster offers.

• Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate.

• Creates
mini-sites for domestic segment marketing efforts where needed (e.g.
Weddings).

• Develops and executes promotions campaign in F&B,
weddings, spa, rooms and conferences through relevant digital and social media
channels.

• Executes email marketing, and display advertising.

ADDITIONAL RESPONSIBILITIES

• Maintains
frequent, active engagement with Digital leads to verifies alignment,
pull-through, and 2-way communication about status, performance evaluation,
opportunities, and issues related to online programs and initiatives

•
Focuses on supporting region-wide digital engagement via social media (e.g.,
Facebook, Twitter, Sina Weibo, wechat)

• Facilitates social media
engagement, Hotel Website content update (especially for Food & Beverage
outlets), and updating content in other digital channels (e.g., hotel
websites)

• Supports the execution of promotions campaign in F&B,
weddings, spa, rooms and conferences through relevant social media channels

JW Marriott
is part of Marriott International's luxury portfolio and consists of more than
100 beautiful properties in gateway cities and distinctive resort locations
around the world. JW believes our associates come first.

Because if you’re happy, our guests will be happy. JW Marriott associates
are confident, innovative, genuine, intuitive, and carry on the legacy of
the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer
a work experience unlike any other, where you’ll be part of a community
and enjoy true camaraderie with a diverse group of co-workers. JW creates
opportunities for training, development, recognition and most importantly,
a place where you can pursue your passions in a luxury environment with a focus
on holistic well-being. Treating guests exceptionally starts with the way
we take care of our associates.

That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands
with Marriott International. Be where you can do your best work,​
begin your purpose, belong to an amazing global​ team,
and become the best version of you.