Digital and Social Media Manager - Mandapa, a Ritz-Carlton Reserve

JOB SUMMARY

The Manager of eCommerce and Digital sits at the intersection between
Marriott International’s eCommerce, marketing, and global distribution
strategies. This role helps their property effectively pull through the sales,
marketing, and customer engagement activities that drive awareness
and profitability. This role will also manage overall activation of their
property strategies in owned and third party electronic channels (Marriott.com,
multi-lingual global sites, OTAs, meta search sites, search engines, and other
eMarketing vehicles). This role will work to increase revenue, grow market share
and create a compelling experience that steers customers towards booking on our
direct online property channels. The Manager of eCommerce and Digital serves
as a thought leader to their hotel’s marketing, sales, and revenue management
teams, providing local area and country-wide insight to enhance their digital
experience.

To this end, he/she will be in touch with their regional eCommerce and Digital
Services team on a regular basis to make sure they are fully activated
and optimized on Marriott.com and appropriate in-language global sites. The role
partners hand in hand with their colleagues in the cluster marketing team
to engage current and would-be customers with targeted messaging that’s
relevant, on-brand, and genuinely engaging. From time to time this role also
provides eCommerce communication, training, education, reporting and analysis
to digital, marketing, and sales teams on property.

CANDIDATE PROFILE

Education
and Experience

Required:

•
2-year degree from an accredited university in eCommerce, Marketing, Business
Administration or related major and 4 years experience in the sales, marketing,
digital, eCommerce or related professional area; hospitality marketing or agency
experience preferred

OR

• 4-year bachelor's degree in eCommerce,
Marketing, Business Administration or related major; 2 years experience in
the sales, marketing, digital, eCommerce or related professional area;
hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital
and eDistribution Strategy Execution

• Executes appropriate
on-strategy eCommerce priorities and tactics.

• Coordinates with
the Director of Sales and Marketing and/or the Director of eCommerce and Digital
Services to validate and track ecommerce goals for the hotel.

• Reviews
hotel progress against established goals periodically, provides reporting
and analysis, and troubleshoots performance issues.

• Manages budgets
for eCommerce activities.

• Follows and tracks progress on quarterly game
plans for hotel by identifying key focus for the coming months.

•
Collaborates closely with Directors of Field Marketing (DFMs), and cluster
Marketing and Communication teams to execute online Brand Marketing strategies
and plans for the hotel.

Digital Acquisition
Marketing

• Coordinates execution of online marketing efforts
through approved agencies/vendors and Marriott Digital Services team.

•
Works with regional eCommerce team to optimize Paid Search performance.

•
Manages the PLUS Platform for participating hotels in the area/cluster.

•
Executes online marketing activities in partnership with hotel and cluster
Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals,
Group Value Dates, email marketing and affiliate marketing).

• Assures
that hotel websites on Marriott.com and global sites are fully optimized
to maximize traffic from search engines.

• Identifies hotel-specific
online digital activation needs (e.g., local channels to focus marketing efforts
through).

Hotel Web Site Content
Optimization

• Conducts regular audits of Marriott.com
and individual Hotel Websites to verify each hotel is optimized for high quality
custom images, content, links, and accurate translations; works with hotels
on corrective action where necessary.

• Serves as the EPIC/Vignette
administrator for the hotel(s).

• Provides consultation to hotel digital
marketing teams in developing hotel website modules for Spa, Golf, Food &
Beverage and weddings.

• Manages the pull-through and activation of key
corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field
SEO service, and similar corporate e-services).

• Uses B2B e-tools
to grow online bookings for Group and Corporate business in cluster hotels.

• Identifies and implements efforts to drive online awareness and bookings
for hotel F&B outlets.

OTAs and Meta Search Channel
Optimization

• Verifies that all hotels within their
region/cluster are participating in relevant, approved echannels.

•
Regularly audits content, images, and star ratings on OTAs and Meta Search
sites, and works with hotels to make appropriate corrections.

• Partners
with cluster and area marketing teams to define and execute the hotel OTA
merchandising plan(s).

• Identifies and executes hotel/cluster/area OTA
marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia
TravelAds, etc.).

• May also co-manage soft-dollar marketing budget
for domestic OTAs with the eDistribution Team.

• Builds strong domestic
relationships with the top 2-3 OTA partners.

• Collaborates with hotel
and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

•
Assists in the development and execution of the cluster marketing plan (e.g.
retargeting campaign, OTA marketing, etc.).

• Develops the offer landing
page on Marriott.com for cluster offers.

• Identifies and obtains
Marriott.com and OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed
(e.g. MICE or Weddings).

Opening Hotel
Support

• Collaborates with Field Marketing to develop,
recommend and execute the opening S&M plan for the hotel.

• Sets up
the Marriott.com Hotel Web Site.

• Activates the hotel for sale
on approved OTAs.

• Shop hotel to verify M.com and OTA rates are set up
correctly.

• Work with brand marketing team to position the hotel
on digital channels.

• Works with marketing and sales teams to plan
the pre-opening budget and execute the budget according to what is best for
the brand, region.

• Acts as a point of contact for agencies reaching out
for information about the hotel and redirect them to the right person to speak
with.

• Creates online press releases and helps with property SEO
to drive awareness to hotel.

• Helps set digital sales goals for new
opens in partnership with sales and revenue management.

eCommerce Communication and Training

• Uses
the eCommerce Resource guide.

• Trains and educates cluster and/or
hotel-level managers on how to activate their hotel eCommerce and digital
marketing strategy.

• Delivers eCommerce training, presentations,
and workshops to region, cluster and hotel-level associates and management
in partnership with cluster/regional marketing teams.

• Serves
as cluster-level point-person for Marriott’s eCommerce strategy.

• Builds
solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management
teams (where relevant) to raise their awareness, understanding, and motivation
to e-activate their hotels.

• Participates in regularly-scheduled global
and regional eCommerce and Marketing web conferences and calls to review
performance, share best practices, and troubleshoot issues.

• Delivers
a monthly report and newsletter, and hosts a monthly webinar, for hotels.

• Develops other cluster-level eCommerce communications, as appropriate.

• Stay up-to-date on and communicate industry and competitive trends, with
a focus on the domestic online travel landscape.

Every day, we set the standard for rare and special luxury service
the world over and pride ourselves on delivering excellence in the care
and comfort of our guests.

Your role will be to ensure that
the “Gold Standards” of The Ritz-Carlton are delivered graciously
and thoughtfully every day. The Gold Standards are the foundation of
The Ritz-Carlton and are what guides us each day to be better than the next.
It is this foundation and our belief that our culture drives success by
which The Ritz Carlton has earned the reputation as a global brand leader
in luxury hospitality.

As part of our team, you will learn and exemplify the Gold Standards, such
as our Employee Promise, Credo and our Service Values. And our promise to you
is that we offer the chance to be proud of the work you do and who you work
with.

In joining The Ritz-Carlton, you join a portfolio
of brands with Marriott International. Be where you can do your best
work, begin your purpose, belong to an amazing global team,
and become the best version of you.