Specifically,
you will be responsible for performing the following tasks to the highest
standards:
style="font-size: 9pt;">1. Develops strategic marketing plans and establish
annual marketing budgets along with GM, DOS, and DORM. Marketing plans should
be annual, monthly and by segment of deployment inclusive of cost, deployment
strategies (print, digital, and/or social media) through the review
of competitive data, demand analysis and market mix
management.
style="font-size: 9pt;">2. Creates, manages and implements media/marketing plans
and programs, both short and long term, to increase revenues, awareness,
and expansion of property products and/or services. Works with on-property
and regional revenue management to develop offers or leverage off-the-shelf
offers, based on hotel-level needs.
style="font-size: 9pt;">Qualifications - Internal
style="line-height: normal; margin: 8pt 58.5pt 2pt 36pt;">What are
style="font-size: 9pt;">Innovative, action oriented individual able to identify
and implement results oriented marketing strategies for
the hotel.
style="font-size: 9pt;">What will it be like to work
for Hilton?
style="font-size: 9pt;">Hilton is the leading global hospitality company,
spanning the lodging sector from luxurious full-service hotels and resorts
to extended-stay suites and mid-priced hotels. For nearly a century, Hilton
has offered business and leisure travelers the finest in accommodations,
service, amenities and value. Hilton is dedicated to continuing its tradition
of providing exceptional guest experiences across its global brands. Our vision
“to fill the earth with the light and warmth of hospitality” unites us as a team
to create remarkable hospitality experiences around the world every day.
And, our amazing Team Members are at the heart of it all!
style="font-size: 9pt;">What are we looking for?
style="line-height: normal; margin: 8pt 0cm 2pt 36pt;">Innovative,
class="Style3" style="font-size: 9pt;">Hilton is the leading global hospitality
company, spanning the lodging sector from luxurious full-service hotels
and resorts to extended-stay suites and mid-priced hotels. For nearly a century,
Hilton has offered business and leisure travelers the finest in accommodations,
service, amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest
experiences across its global brands. Our vision “to fill the earth with
the light and warmth of hospitality” unites us as a team to create remarkable
hospitality experiences around the world every day. And, our amazing Team
Members are at the heart of it all!
class="Style3" style="font-size: 9pt;">Qualifications -
Internal
style="font-size: 9pt;">What are we looking for?
style="line-height: normal; margin: 8pt 0cm 2pt 36pt;">Innovative,
class="Style3" style="font-size: 9pt;">Hilton is the leading global hospitality
company, spanning the lodging sector from luxurious full-service hotels
and resorts to extended-stay suites and mid-priced hotels. For nearly a century,
Hilton has offered business and leisure travelers the finest in accommodations,
service, amenities and value. Hilton is dedicated to continuing its tradition
of providing exceptional guest experiences across its global brands. Our vision
“to fill the earth with the light and warmth of hospitality” unites us as a team
to create remarkable hospitality experiences around the world every day.
And, our amazing Team Members are at the heart of it all!
style="font-size: 9pt;">5. Work/Liaison with internal corporate partners related
to internal corporate partners, including but not limited to Brand, Destination,
and ECG.
style="font-size: 9pt;">6. Oversees the strategy, budget, and development
of visual assets and arranges photo & video shoots
as needed/appropriate.
class="Style3" style="font-size: 9pt;">7. Oversees the development and content
strategy of hotel level websites.
class="Style3" style="font-size: 9pt;">8. Identifies partnership/sponsorship
opportunities for joint outreach.
class="Style3" style="font-size: 9pt;">9.
Coordinates influencer strategy with public relations team to leverage social
media opportunities.
class="Style3" style="font-size: 9pt;">10. Conducts paid marketing surveys
on current and new service levels and product concepts.