Role Purpose
As Director of Sales, you’ll develop
and implement strategies to ensure revenue and room night sales goals
are achieved, sales and marketing strategies are set, tactical plans are created
and implemented, and results are monitored and achieved.
Key
Accountabilities
People
- Manage daily sales
activities, plan and assign work ensuring you always have the right staffing
numbers. - Develop your team and improve their performance through
coaching and feedback, and create performance and development goals
for colleagues - recognise good performance. - Train colleagues
to make sure they hit hotel revenue goals to the standards we expect and
have the tools they need to work effectively. - Recommend
or initiate any HR elated actions where needed. - Drive a great
working environment for teams to thrive – connect departments to create sense
of one team. - Interact with outside contacts: guests, vendors,
and other contacts as needed. - Develop and maintain great working
relationships with key clients and outside contacts to increase revenue.
Financial
- Hit all personal/team sales goals
and maximise profitability. - Help prepare the departmental budget
and financial plans including the hotel marketing plan. - Create
and implement sales plans that drive measurable incremental occupancy, increase
average rates, increase volume, food and beverage and banquet sales.
- Produce monthly reports and sales forecasts to analyse
current/potential market and sales trends, coordinate activities to increase
revenue and market share and monitor performance to ensure actual sales meet
or exceed established revenue plan. - Review monthly reports
and sales forecasts to analyse current/potential market and sales trends,
coordinate activities to increase revenue and market share and monitor
performance to ensure actual sales meet or exceed established revenue
plan. - Create and develop special events and sales blitzes
to showcase the hotel to potential clients. Attend trade shows and major market
events locally and nationally to promote new business and increase sales
and marketing opportunities for the hotel.
Guest
Experience
- Provide guests with information (example: loyalty
programmes, area attractions, restaurants, facility information) to enhance
guest experience. - Schedule conventions and/or business group
activities at the hotel and coordinate with other hotel-level departments
to facilitate services agreed upon by the sales office and prospective
clients. - Communicate to appropriate departments all pertinent
information requirements and special needs for arriving VIP’s, large groups,
and other key guests. - Lead marketing efforts to up sell guests
on hotel services, offerings, and amenities.
Responsible
Business
- Work closely with key business leaders, officials,
and representatives of local community groups within the city to ensure constant
high profile exposure for the hotel. - Effectively communicate
and market aspects of the hotel that are sustainable or “green” and use
information to gain new business opportunities. - Work
with advertising agencies, consulting firms, and vendors to maximise advertising
investments and ensure ads represent brand identity. - Raise
the awareness and reputation of your hotel and the brand locally – occasionally
acting as hotel representative for media related
enquiree. - Identify improvements to marketing activities
and overall hotel sales performance and work with other departments.
- Ad-hoc duties – unexpected moments when we have to pull together
to get a task done.
Accountability
This is the top sales
and marketing job in a large, luxury, resort, or major flagship hotel. Hotel
may have multiple sites and facilities, high-volume catering and/or convention
facilities, and a large number of VIP and special service guests. May manage
a large number of professional level and administrative sales, catering, and/or
convention employee
Key Skills &
Experiences
- Bachelor’s degree / higher education
qualification / equivalent in marketing or related field - Four
or more years of experience in a hospitality or hotel sales and marketing
setting with direct supervisory experience over a sales team - Strong
knowledge of local businesses and business trends required - Must
speak local language(s) - Other languages
preferred
The salary range for this role is $120K to $135K. This job
is also eligible for bonus pay.
We offer a comprehensive package of benefits
including paid time off, medical/dental/vision insurance, 401k, and many other
benefits to eligible employees.
