Jr Developer - Salesforce Email Marketing Cloud

Negotiable

InterContinental Hotels Group PLC

Experience

3-5 years

Job Type

Full Time

Location

Mexico, Guadalajara

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Job Description

Role Purpose

Develop, execute, and optimize SFMC email
and mobile development for IHG’s customer-centric email marketing program,
ensuring flawless delivery while driving channel efficiencies
and effectiveness.

Key Accountabilities

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Develop, build, and test, email
communications within Salesforce Marketing Cloud using Content Builder, Data
Extensions, Journey Builder, Automations Studio, Mobile Studio and programming
languages.

Design and develop multi-channel customer journeys within
Journey Builder, ensuring scalability and maintainability, with technical
leadership and best practices.

Work in Automation Studio, Data
Extensions, Mobile Studio, Content Builder, and related SFMC
tools,

Write and optimize SQL queries to manage and manipulate
data within SFMC databases.

Co-create dynamic, data-driven emails
and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API
integrations, and SSJS, while reviewing and improving code quality across
the team.

Promote and share industry best practices related
to development, strategy, testing, and accessibility.

Collaborate
closely with marketing and data teams to translate campaign requirements into
robust technical solutions.

Ensure adherence to best practices in email
development, including personalization, segmentation, data management,
and deliverability optimization.

Troubleshoot and resolve technical
issues related to email campaigns and SFMC platform performance.

Stay
up-to-date with Salesforce Marketing Cloud features, industry trends,
and emerging martech innovations to continuously improve team
capabilities.

Support code reviews, knowledge sharing, and documentation
to maintain high-quality standards.

Drive innovation in customer
communications and template design, fostering a culture of continuous
improvement.

Collaborate with Inbox Monster to monitor deliverability
and communication rendering, ensuring optimal performance.

Oversee
the development of personalized content within the Movable Ink platform and its
integration into commercial and loyalty communications.

Maintain,
evolve, and expand a modular email template codebase, ensuring consistency
and reusability.

Assist in resource planning and workload management
within the email development
team.

Education

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Bachelor’s degree in Computer Science,
Marketing Technology, Marketing, or a related field, or equivalent professional
experience.

Experience

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One to three years of hands-on experience
with Salesforce Marketing Cloud, including AMPscript, Journey Builder,
Automation Studio, Content Builder, and Data Extensions.

Salesforce
certifications are a plus.

Demonstrated project management skills
in multi-stakeholder environments, including organizing, planning, and executing
large-scale projects.

Familiarity with Mobile Studio and integrating
mobile messaging campaigns is a plus.

Experience with project management
methodologies (e.g., Agile) and tools is advantageous.

Experience
working with data privacy regulations such as CAN-SPAM, GDPR,
or CCPA.

Technical Skills
and Knowledge

Marketing
automation strategy and implementation experience with email products, CRM tools
and systems
Experience engaging and influencing cross-functional working
partnerships in a global organization
Experience of working within
a complex business with a range of stakeholders with different
needs
Ability to maintain a service-oriented team culture, that delivers
consistent, high-quality work for IHG’s complex stakeholder
group
Project management skills to juggle multiple projects often having
tight deadlines
Excellent organizational skills with extreme attention
to detail, accuracy and accountability
Strong interpersonal
and above-average communication skills