Marketing Manager - InterContinental Los Angeles Downtown

Your Day
to Day:
Serves as the discipline liaison
for marketing and partners closely with other topline disciplines (Sales,
Revenue Management and Food and Beverage) to develop overarching cross-cutting
strategies. Responsible for creating a comprehensive marketing strategy
that aligns with the hotel(s) goals and positioning.

Manages all internal and external communication and owns digital presence,
including by not limited to property website, third party channels and social
media while maintaining brand integrity. Identifies incremental marketing
opportunities ranging from partnerships, third-party cites and CVBs. Expertly
articulates campaign performance regularly to General Manager(s), Sales
and Revenue Management leaders and Hotel
Ownership.

Duties
and Responsibilities:

Financial
Returns:

• Develops and oversees implementation
  of marketing strategies designed to drive topline revenue and achieve
  RevPar/share-of-wallet.
• Develop and implement innovative,
  hotel specific, public relations strategies to support the Hotel’s
  objectives.

People:

• Develop
  and manage relationships with public relations agencies and other outside
  companies in the development of programs to meet communications
  objectives.
• Promote teamwork and quality service through
  daily communication and coordination with other departments. Key departmental
  contacts include sales and revenue, F&B and other departments, hotel
  Executive Committee, and corporate and community
  affairs.
• Interact with outside
  contacts:
  • Guests – to ensure their total
    satisfaction
  • Clients, public relations agencies, vendors,
    trade and consumer media,
  • Other contacts as needed
    (professional organizations, private clubs, government and community leaders,
    etc,)

Guest
Experience:

• Prepare and respond
  to guest and public issues in collaboration with General Manager and Corporate
  Affairs.

Responsible
Business:

• Research and write news releases
  for trade and consumer media. Design, coordinate and distribute press
  kits.
• Develop media contacts, plan press conferences
  and other press activities. Identify opportunities to strengthen the hotel’s
  positioning.
• Publicize the Hotel’s community and charitable
  organizations.
• Maintain clipping/photo files pertaining
  to the Hotel.
• Perform other duties and special projects
  as assigned.

• May serve as “manager on duty”
  as required.

   

Accountability:
This
is the top public relations job in a large full service, luxury, resort,
or major flagship hotel and serves as the voice of the Hotel to consumer &
trade media.

Core Work
Activities
Marketing
Strategy:

• Actively participates in reoccurring
  Sales Strategy Meetings to articulate the most up to date marketing strategy
  and implementation details.
• Leads and/or partners
  with Hotel Operations to conceptualize/execute property-level Programming
  and Activation, based on brand guidelines.
• Leads
  the strategic pull-through of continent and brand promotions
  and campaigns.
• Partners with Revenue Management to develop
  and execute promotional strategy efforts.
• Develops
  and oversees/executes annual digital marketing plan, and overarching partnership
  and marketing strategies to maximize hotel revenue production and identify
  digital marketing opportunities on third party and local partner
  sites.
• Monitors and provides recommendations for SEO
  and updates as needed in collaboration with IHG Field Marketing
  or agency.
• Identifies digital marketing opportunities
  on third party and local partner sites.

Content
Management:

• Sets overarching messaging strategy
  for hotel/group of hotels aligned with positioning.
• Manages
  photography distribution including search photos, pre-arrival photos, and photo
  gallery management
• Creates landing pages and Discovery
  Pages to enhance content,
  as applicable.

Partnerships and Public Relations
Management:

• Sets overarching partnership
  strategy for hotel/cluster of hotels.
• Manages PR agency, if
  applicable, or manage PR messaging.
• Manages execution of PR
  events, promotions.

Outlet
and Ancillary:

• Identifies outlet marketing
  opportunities on third party and local partner
  sites.
• Defines in-house F&B programming in partnership
  with F&B Director and manages
  execution.

Communication 

• Complete
  quarterly re-cap document of actions and results for IC LA pertaining
  to marketing and social media actions. 
• Participate in Weekly,
  & Monthly calls in collaboration with DOSM, to outline current focus, next
  90-days and wins from a marketing, PR and positioning perspective.
• Share
  Social Media industry trends, strategies and news within hotel teams and adjust
  strategy as needed.
• Communicate to the internal hotel forth coming PR
  oriented visits and events

Excellent communication skills, both
verbal and written

Public
Relations: 
 

• Work alongside DOSM with hotel public
  relations firm by communicating upcoming promotions and events and attending
  multiple hotel, and or restaurant meetings   
• Administration
  of journalist, Bloggers, Influencers of Site inspections and press trips,
  which includes room reservations, and airport, transfers, including follow up
  on special requests.
• Develop with DOSM and PR firms successful PR
  campaigns and strategies that positively impact the overall revenue performance
  of the hotel 
• Host, meet and greet journalists, Bloggers,
  Influencers as needed
• Coordinate Media trips from start to finish
  with DOSM

Social Media
Coordination 

• Sets overarching social media strategy
  for hotel/group of hotels, outlining goals and target
  segments.
• Develops and implements social
  strategy.
• Manages paid social media budget
  and strategy.
• Assists in reviewing social media content
  calendars and collect local area and property events.
• Develop
  creative and relevant social media campaigns on all forms of Social media
  channels such as but not limited to; Facebook, Instagram, Twitter, linked in
  and others in an ongoing effort to boost traffic, increase revenue and attain
  overall Social goals 
• Build out Social media content calendars
  and post on a regular basis as determined by the calendar and Intercontinental
  brand standards
• Manage all Social channels with the Agency to provide
  analytics on responsiveness of Social campaigns and programming
  monthly
• Coordinate photography activity to develop diverse and elaborate
  Social media digital library and post as directed 
• Take photos
  as needed to build out
  library

Administrative

• Maintain
  ongoing PR and Marketing calendar of events    
  . 
• Perform clerical functions such as preparing correspondence,
  receiving visitors, arranging conference calls, answering incoming calls, taking
  and delivering messages, creating and maintaining files, data entry, scheduling
  meetings, evaluating leads and taking appropriate measures to assist
  clients.
• Reconcile department G/L monthly / qtrly /yearly • Complete all
  monthly Qtrly annual recaps
• Responsible to organize, order and maintain
  adequate inventory of photography by topic i.e.
  
  Food and Beverage Catering / Restaurant, / Guestrooms for the hotel
  and restaurant as directed
• Maintain image library on share
  drive, 
• Develop PowerPoint and assorted Sales and Marketing
  presentations as required
• Keep current IHG Sales Ap with appropriate
  information and photo’s 
• Complete all correspondence pertaining
  to Sales + Marketing PR department 
• Work alongside DOSM on
  the development and maintenance of 90-day PR and Social Media action
  plans
• Complete various ad hoc projects upon
  request
   

General:

• Leads,
  owns and directs asset development including hotel collateral, photoshoots
  (sourcing, planning, on-site execution, post-editing and distribution),
  etc.
• Effectively measures and clearly communicates success
  of campaigns and digital performance using relevant reports
  tools.
• Demonstrates the ability to create and maintain
  strong relationships and negotiation skills with key internal and external
  partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team,
  media representatives).
• Manages development, design
  of hotel collateral as needed.
• Completes other reasonable
  duties as requested
  by leadership.

What We Need
From You:

• 2-year degree from an accredited
  university in Business Administration, Marketing, Sales, or related
  major
• 3 years' experience in Marketing or a comparable
  professional area OR 4-year bachelor's degree in Business Administration,
  Marketing, Sales, or related major
• 1 year experience
  in Marketing or a comparable professional area
• Must speak
  fluent English. Other languages
  preferred.

What
We Offer:
The salary range for this role
is $77,000 - $88,000 annually. This range is only applicable
for jobs to be performed at the InterContinental Los Angeles Downtown. This
is the lowest to highest pay scale we in good faith believe we would pay
for this role at the time of this posting.

We may ultimately pay more or less than the posted range, and the range may
be modified in the future. An employee’s pay position within the pay range
will be based on several factors including, but limited to, relevant education,
qualifications, certifications, experience, skills, seniority, geographic
location, performance, shift, travel requirements, sales or revenue-based
metrics, and business or organizational needs.

In return
we'll give you a competitive financial and benefits package which can include
healthcare and dental coverage, disability and life insurance, and a matched
401(k) program. Hotel discounts worldwide are available as well as the chance
to work with a great team of people. Most importantly, we'll give you the room
to be yourself.

So what's your passion? Please click "Apply"
and tell us how you could bring your individual skills
to IHG.

At IHG Hotels & Resorts, we are proud to be
an equal opportunity employer.

IHG Hotels & Resorts provides equal employment opportunities to applicants
and employees without regard to an individual's, race, color, ethnicity,
national origin, religion, sex, veteran status or any other characteristic
protected by law. This employer follows the Los Angeles Fair Chance Ordinance
and California Fair Chance Act. All qualified applicants, including those
with arrest or conviction records, will be considered.