style="font-size: 10pt; line-height: 115%;">RESPONSIBILITIES
AND MEANS
The Sales Manager – Social & Events serves as the key planning
and administrative executive for all events, ensuring the successful execution
of corporate, social, and group functions. Their role encompasses achieving
revenue and production targets while maintaining high event
standards.
Maintain a close relationship with IHG corporate and key stakeholders
to ensure all IHG policies and event standards are implemented and strictly
followed.
Responsible for motivating and supporting the events team to achieve
and surpass assigned revenue targets and guest satisfaction
benchmarks.
Identify and determine the annual event goals and serviced client
accounts for the team, reviewing and adjusting them
as needed.
Develop a comprehensive event sales and operations strategy, reporting
monthly to the Director of Sales & Marketing on performance and market
trends.
Ensure timely submission of event sales reports, market share updates,
budget reconciliations, and performance analysis.
Supervise and solicit new event business from key market segments,
including corporate, social, and MICE (Meetings, Incentives, Conferences,
and Exhibitions) accounts.
Follow up on event leads within 24 hours, supporting
the hotel’s sales team where required.
Implement IHG event planning tools and corporate programs effectively
and positively.
Analyze industry trends and event performance metrics to enhance business
strategy.
Stay
well-informed about hotel event spaces, catering options, and facilities
to effectively pitch to potential clients.
Oversee and support the sales team’s production and activities, ensuring
high-quality event execution.
Collaborate with the sales and marketing teams to create
promotions and event packages to attract more
business.
Negotiate event contracts and agreements within the authority limits set
by management.
Build and maintain relationships with corporate clients, DMCs
(Destination Management Companies), PCOs (Professional Conference Organizers),
associations, and government departments to secure future
business.
Stay
updated on the hotel’s special programs, promotions, and advertising
to effectively inform clients.
Host site inspections, client entertainment,
and familiarization trips to maintain and develop strong client
relationships.
Represent the hotel at trade shows, sales trips, and IHG showcase events
to promote event services.
Perform other duties assigned by the Director of Sales &
marketing.
Other
Responsibilities
Be fully conversant with hotel fire & life
safety/emergency procedures.
Attend all briefings, meetings and trainings as assigned
by management.
Maintain a high standard of personal appearance and hygiene at all
times.
Perform other reasonable duties assigned by the assigned by
the Management.
Flexible and resilience on the working hours and working on public
holidays or weekend as per business requirement.