Data & Analytics Consultant, Campaign Audience Engineering

Negotiable

InterContinental Hotels Group PLC

Experience

Unlimited

Job Type

Full Time

Location

Philippines, Manila

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Job Description

Key Accountabilities

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style="font-family: Aptos, sans-serif; font-size: 12pt; margin-bottom: 0px;
margin-right: 0px; margin-top: 0px;">Analyzes campaign
and audience performance data (e.g., targeting
effectiveness, conversion, engagement, and channel performance) to generate
actionable insights and recommendations
for optimization.

Executes/delivers on our database
marketing strategy for inbound/outbound/paid media channels that align
with global & regional marketing goals to achieve campaign objectives
and generate high success rates.

Support, discover,
planning, development, execution and tracking of inbound/outbound Marketing
(campaign specific, as well as ad-hoc requests) on a timely basis to ensure
on-time execution of marketing programs.

Designs, executes,
and documents test-and-learn initiatives, then analyzes the results provided
by our stakeholders for the future
implementations.

Monitors automated triggers and evergreen
campaigns, addressing any defects.

Conducts data discovery
and other data exploration activities to identify flaws and fix them to maintain
the accuracy of the campaign.

Identifies opportunities
to enhance efficiency in data-mining processes, campaign automation,
and audience creation, and leads to the implementation of
these improvements

Identifies and executes test-and-learn
opportunities to optimize campaign performance.

Ensures
processes are followed globally and consistently throughout
team.

Ensures legal and privacy requirements are understood
and proactively managed throughout promotional
efforts.

Manages and monitors workload volume
to effectively balance capacity with all incoming
requests.

Ensures the accuracy, consistency, and quality
of all team
deliverables.

Key
Metrics

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Flawless execution of campaign
& campaign automations.
On-time delivery of campaign
audience creation, sweeps, points postings & batch registrations and other
deliverables
Monitors automated and trigger-based list
pulls for zero-errors to server delivery
Strategic guidance
to Campaign teams in the development and implementation of marketing across
inbound/outbound/paid media channels for higher success
metrics
Production efficiency
optimization
Proper tracking of volume of work and/or
prediction of load for planned and unplanned demand
Manages
resource allocation without over or under
utilization
Response to escalations with sense of urgency
as appropriate for a given situation
Segmentation/audience
awareness

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Education

Bachelors or Master’s degree in Marketing Sciences or similar
discipline or an equivalent combination of education and work-related
experience.

style="margin-left: 0in;">Experience

3-5 years' experience, with emphasis
on business and marketing analytics
Preference given
to those with areas of direct and indirect marketing, CRM and campaign
management, with strongest preference to those with a background
in multi-channel marketing (especially within the travel
industry).

Technical Skills
and Knowledge

Demonstrated use of campaign
management software (Salesforce Marketing Cloud, Salesforce Data cloud) or
with aptitude to adopt new analytical software
Proficient
in SQL programming or similar scripting
languages
Effective verbal and written communication
skills
Effective problem
solving
Strong interpersonal skills with ability
to collaborate in a team setting
Ability to manage multiple
tasks and work under tight deadlines
Ability to create
presentations and effectively deliver key points
of information