Role Purpose
As a Senior Global Brand Manager
for Multi-Brand Solutions, Guest Shared Services, you will help deliver new
guest experience programs that scale across both Mainstream, Premium and Upscale
brands. These programs will be focused on delivering an improved guest
experience, drive owner value, and will support hotel operators. This is
a highly collaborative, fast paced role ideal for someone passionate about
working with cross-functional partners to ideate, problem solve, pilot,
and launch new initiatives for our brands that support both our hotels
and guests.
Your day to day
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Determine strategic objectives and develop
the corresponding tactical initiatives that can span across multiple brands.
Determine how/if these initiatives would need to flex by brandPilot new
programs in hotels and determine operationally the best way to roll-out/embed
across all brands Manage two Associate Brand Managers, support
in their key initiatives and support in their growth and development
at IHGManage cross-functional teams or work cross-functionally
to ideate & execute new programs Partner with the MLAC, EMEAA,
and GC regions to develop, pilot, and roll-out global multi-brand
programsWork with upper management and franchisees to gain support
and input into service and product initiatives, and to communicate regarding
program successes, issues, changes, etcReview and analyze market
and industry data to understand current trends within
the brand
What we need from you
- Bachelor's or Master's Degree in Marketing, Hospitality, or
a relevant field of work or an equivalent combination of education
and work-related experience. - 6 to 10 years progressive work-related
experience in marketing and/or hotel operations, with demonstrated proficiency
in multiple disciplines/processes related to the position, including experience
working within a franchise organization and specifically working
with/influencing franchisees. - Demonstrated project management
experience in organizing, planning and executing large-scale projects
from conception through implementation. - Ability to both impact
and influence across an organization - Demonstrated effective verbal
and written communication skills for the purpose of providing information
to clients, vendors, senior management and staff - Data analytical skills,
ability to review data and provide strategic
recommendations - Demonstrated knowledge of branding and brand
management, including research methodology and design (basic measurement
and statistics). - Demonstrated organization and management development,
including demonstrated ability to think strategically and develop/implement
organizational initiatives. - Demonstrated ability to develop consumer
understanding based on research and existing trends - Demonstrated
creative problem-solving ability and demonstrated creative thinking skills
as evidenced by prior campaigns.
Location - Our hybrid
work structure is an expectation of three (3) days a week in the Atlanta office.
This expectation may
be adjusted to evolve with the changing needs of
the business.
The salary range for this role
is $110,000.00 to $115,000.00. This role is also eligible for bonus pay.
We offer a comprehensive
package of benefits including paid time off, medical/dental/vision insurance,
401K, and other benefits to employees.
