Job Description
Your day to day:
class="MsoNormal">As Area Director of Sales & Marketing covering
the InterContinental Dominica, Six Senses Grenada and InterContinental
Grenada(Opening Q3 of 2026, you will develop and implement strategies to ensure
revenue and room night sales goals are achieved, sales and marketing strategies
are set, tactical plans are created and implemented, and results are monitored
and achieved.
Leadership
- Deploy sales
and marketing colleagues for comprehensive coverage of key markets, segments,
and customers - Develop your team and improve their performance through
training, coaching and feedback - Assign performance and development
goals for colleagues; monitor achievement of revenue targets and course correct
when needed - Drive a great working environment for your teams to thrive,
creating synergy between the two resorts and a sense of one
team - Develop and maintain great working relationships with key clients,
guests, vendors and communities in local markets
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Strategic Planning &
Execution
- Lead the strategic commercial plan for both
resorts, working with Revenue Management and Marketing
Communications - Implement strategies and programming that are tailored
to the market segments of both resorts - With RM and GMs, analyze growth
opportunities across key segments - Develop a strong sales strategic plan
that maximizes high season revenue and creates shoulder season
opportunities - Working with digital marketing and PR partners, develop
and execute strategy to maximize awareness, interest, and realized revenues
for the resorts
Cluster Sales
Management
- Develop a comprehensive travel and trade show
plan to maximize coverage and impact - Work closely with Luxury
Lifestyle Global Sales to coordinate sales plans - Monitor sales
deployment and performance of the sales team - Nurture a proactive
sales culture and an effective prospecting program
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Financial Management
and Reporting
- Prepare departmental budgets and financial
plans including both resorts' commercial plan - Create
and implement commercial plans that drive measurable incremental
occupancy, achieve RevPAR goals, food and beverage, and catering
revenues - Produce monthly reports and sales forecasts to analyze
current/potential market and sales trends, coordinate activities to increase
revenue and market share,e and monitor performance to ensure actual sales meet
or exceed established revenue plan - Review monthly reports
and sales forecasts to analyze current/potential market and sales
trends - Coordinate activities to increase revenue and market share
and monitor performance to meet or exceed established revenue
plans
Guest
Experience
- Create programming at both resorts to drive
incremental revenues - Communicate special needs for arriving VIPs,
large groups, and other key guests - Lead marketing efforts
to upsell guests on hotel services, offerings, and amenities
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Responsible
Business - Work closely with key business leaders,
officials, and representatives of local community groups within the city
to ensure constant high-profile exposure for
the hotel - Effectively communicate and market aspects of
the hotel that are sustainable or “green” and use information to gain new
business opportunities - Work with advertising agencies,
consulting firms, and vendors to maximize advertising investments
and ensure ads represent brand identity - Raise
the awareness and reputation of your hotel and the brand locally – occasionally
acting as hotel representative
for media-related inquiry - Identify improvements to marketing
activities and overall hotel sales performance and work with other departments
- Ad-hoc duties – unexpected moments when we must pull
together to get a task done
Accountability
This
is the top commercial role overseeing two resorts. Resorts may have multiple
sites and facilities, high-volume catering and/or convention facilities, and
a large number of VIP and special service guests. May manage a large number
of professional-level and administrative sales, catering, and/or convention
employee
Skills and Experience
- To
execute the position of Area Director of Sales & Marketing, I must have
the required qualifications, technical skills, and experience in a similar role
in luxury hotels with proven results and includes the following: - Five
or more years of experience in a senior sales and marketing
role - Experience in managing a remote team(s); dual property
experience is ideal - Strong knowledge of the Caribbean market
and business trends preferred - Technical skills include Advanced MS
Office and familiarity with various property systems
The above
is intended to provide an overview of the role and responsibilities for an Area
Director of Sales & Marketing at Intercontinental Dominica, Six Senses
Grenada & InterContinental Grenada. It is not and does not infer that
the above is an inclusive and/or exhaustive list of the duties
and responsibilities inherent in the position.
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white-space: normal; widows: 2; word-spacing: 0px;">Location
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"Graphik Web", sans-serif;"> – Remote: **Candidate
must reside within the Northeast US near a major
airport
About InterContinental
Dominica
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Discover a Caribbean sanctuary where
indulgence meets sustainability. Nestled within Cabrits National Park, our
resort features 131 accommodations, including standard rooms, 50 suites, and
a stunning 2‑bedroom Presidential Suite—each offering breathtaking ocean
or mountain views.
Enjoy eco‑friendly wellness experiences and a world‑class spa inspired by
the island’s natural healing traditions.
Unwind in nature‑inspired spaces,
immerse yourself in Dominica’s vibrant culture, and explore hidden waterfalls,
hot springs, and coral reefs. Savor locally sourced Creole and international
cuisine crafted to celebrate the island’s rich
flavors.
About Six Senses La Sagesse
Grenada
Surrounded by nature, there are 56 pool suites.
Combining eco-credentials and comfort, the design uses natural, renewable,
and repurposed materials. The organic and contemporary interiors feature
an open-plan bedroom, while the outdoor terrace leads to a private plunge pool
for a cooling dip.
In addition, there are 15 villas enjoying a prime hillside or oceanfront
setting, ranging between one, two, and four bedrooms. The five four-bedroom
villas located on the Bluff offer a 270-degree view of one of the most coveted
locations in the Caribbean. It has never been more important to be mentally,
physically, and spiritually happy. This has been considered in every aspect
of the design, with ample light, fresh air,
and space.
About InterContinental Grenada -
La Sagesse
Opening November 2026,
this stunning resort will offer 120 thoughtfully designed guest rooms
and suites, complemented by a collection of exceptional restaurants and bars,
a world-class spa, state-of-the-art fitness center, and a striking pool
and Beach Club. With panoramic views overlooking La Sagesse Bay, this resort
will offer expansive indoor and outdoor meeting and event space, seamlessly
combining sophisticated luxury with the island’s stunning natural
beauty.
About
Us
IHG Hotels & Resorts is one
of the largest hotel companies in the world and one of the world’s leading hotel
and resort companies with a family of 19 brands.
Our purpose – True Hospitality for Good – comes to life in every one of our
collections. With luxury and lifestyle, we are taking it to new heights.
class="MsoNormal">Five visionary brands - InterContinental, Regent Hotels, Six
Senses, Vignette Collection and Kimpton Hotels - make up our luxury collection.
Individually, they are icons. Together, they bring unforgettable
and unparalleled experiences to travelers in over 430 hotels and resorts in 100
countries around the world.
Having recently added
a host of incredible properties to our portfolio, we now stand as one of
the world’s leading luxury operators. Each of our hotels cultivates
a distinctive style and ambience where we embrace every opportunity to give our
guests unforgettable and unparalleled experiences.
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The salary range for this position
is $200,000.00 - 220,000.00 This role is also eligible for bonus pay (as applicable). We offer
a comprehensive package of benefits, including paid time off,
medical/dental/vision insurance, 401K, and other benefits
to employees.
