Director Upper Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge
for ultra‑luxury brands— alignment across paid, owned, and earned channels
around a unified vision, advocating for the ultra‑luxury way of working,
and driving meaningful step‑change in how IHG show in the category
globally.

Your day to day

• Define and lead the global marketing strategy and multi-year roadmap
  for the ultra-luxury brand portfolio, aligned to brand and enterprise
  objectives
• Define and deepen understanding of ultra-luxury
  and high-value audiences globally
• Oversee segmentation, targeting,
  and personalization strategies grounded in insight, data, and cultural
  trends
• Serve as IHG's ultra luxury editor in chief with the vision
  to transform our approach to ultra luxury marketing
• Use research,
  performance data, and emerging trends to inform strategic direction and course
  correct as required
• Champion compelling storytelling that reinforces
  brand codes, heritage, and contemporary relevance
• Transform
  the activation of ultra‑luxury brands by orchestrating channels, content,
  partnerships, and experiences, ensuring property‑level execution delivers
  distinctive coverage and content.

What we need from you

• Bachelor’s degree in marketing, Business, Management, or a related
  field (advanced degree preferred)
• 10+ years of progressive experience
  in luxury or ultra-luxury marketing, brand management, or a closely related
  field
• Demonstrated passion & experience for and understanding
  of luxury brands, consumers, and cultural dynamics
• Proven track record
  leading global, integrated campaigns across paid, owned, and earned
  media
• Strong commercial acumen with experience linking brand investment
  to performance and ROI
• Deep expertise in consumer insight, digital
  and social platforms, and emerging marketing technologies
• Ability
  to translate insight into clear strategic direction and decisive
  action
• Exceptional storytelling and stakeholder-influencing
  skills
• PR, creative leadership experience is a plus
• Strong
  proficiency in Microsoft Office and growing capability with AI-enabled marketing
  tools

Location - Our hybrid work structure is
an expectation of three (3) days a week in the Atlanta office.  This
expectation may be adjusted to evolve with the changing needs of
the business.

The salary range for this role is $140,000.00
to $170,000.00. This role is also eligible for bonus pay.  We offer
a comprehensive package of benefits including paid time off,
medical/dental/vision insurance, 401K, and other benefits
to employees.

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