What is the job?

The Marketing Manager is responsible
for the development, implementation and performance of the distribution channel
strategy, aligned to the hotel stay brand, loyalty brand and outlet marketing
strategies, in order to achieve low cost book direct revenue, market share
growth and brand preference.

The role drives channel performance via the management
of social media best practices, consulting on optimised hotel marketing content,
and ensures integrated use of new and existing IHG tools, platforms and systems.
It also is responsible for compliance, management and performance across
Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems
(GDS), and On Line Travel Agents (OTA) to increase revenue through direct low
cost system contribution.

Your day
to day

• Create impactful and engaging content,
  events, and stories that influence the way people
  think. 
• lang="EN-GB">Instigate, curate, and adapt original concepts and ideas to meet
  market demand, reflecting our brand idea and values Understand what content
  drives action and results. 
• Utilize online analytics and data insights
  to assess activity success and continually test and learn, tweak, and optimize
  online activities to drive marketing and business
  goals. 
• lang="EN-GB">Ensure that all photographs, videos, text, and information
  is current and correct via regular digital audits on all online media
  platforms.  
• Oversee the development and implementation of the hotel
  PR, Media and Influencer plan.  
• style="color: rgb(84, 88, 90);">Create, develop and market
  key events for the hotel, especially during key business
  periods.
• lang="EN-GB">Create on-brand copy for all
  content.

What we need
from you

• Ability to create and execute digital
  marketing strategies and content plans. 
• style="color: rgb(84, 88, 90);">Proven working experience
  in digital marketing. 
• Demonstrable experience leading and managing
  SEO/SEM, marketing database, email, social media, and/or display advertising
  campaigns.  
• Highly creative with experience in identifying target
  audiences and devising digital campaigns that engage, inform
  and motivate.  
• Experience in optimizing landing pages and user
  funnels.  
• Solid knowledge of website analytics tools (e.g.,
  Google Analytics, Omniture, WebTrends).  
• style="color: rgb(84, 88, 90);">Experience in setting up
  and optimizing Google Adwords campaigns.  
• style="color: rgb(84, 88, 90);">Strong analytical skills
  and data-driven thinking.  
• Up-to-date with the latest trends and best
  practices in online marketing and measurement.
• style="color: rgb(84, 88, 90);">Enlist a whole-channel
  approach to digital marketing, whereby full responsibility is assumed on
  the hotel's channels, content and digital
  performance.

How do I deliver
this?

We
genuinely care about people and we show this through living out our promise
of True Hospitality each and every day. It’s what connects every colleague
in all IHG^® hotels

• True
  Attitude: being caring, wanting to make a positive difference,
  and building genuine connections with guests 
• True Confidence: having
  the knowledge and skills to perform your role, and giving guests the confidence
  that they can trust you, to help and support them during their
  stay
• lang="EN-GB">True Listening: focusing on what your guest
  is saying, picking up on body language that is often overlooked,
  and understanding what the guest wants and needs
• True Responsiveness:
  is about providing guests with what they need, and doing so in a timely
  and caring manner

lang="EN-GB">There’s so much more to the job than we can capture here. It’s
simply about creating great experiences, doing the right thing and understanding
people.

What
we offer     

Join our extraordinary world and experience a place
where you can be yourself, share your ideas, support style="background-color: lightgrey; color: black; font-family: Calibri,
sans-serif;">  lang="EN-US">your personal growth and wellbeing, and be a valued member of
an inspirational team.

You’ll be rewarded for your hard work with a suite
of benefits that supports you and your family’s wellbeing, including paid
birthday leave, enhanced parental leave, flexible work options and proactive
health days.  Your career journey will be supported through our lifelong
development program, IHG career milestone celebrations, and transfer
of entitlements as you move and grow with IHG.  In addition to
the always-popular hotel perks like accommodation and food & beverage
discounts, our discount retail platform makes your pay go even
further.

lang="EN-US">We are proud to be IHG and we know you will be too. 
Visit  href="http://careers.ihg.com/"> lang="EN-US" style="text-decoration:
none;">http://careers.ihg.com/ to find out more about us.