Drive awareness, engagement, and revenue growth across
the Company’s direct digital channels and websites. Develop and execute digital
marketing strategies to support IHG Brands through paid media, search, social,
affiliate marketing, and strategic online partnerships. Collaborate
cross-functionally with internal teams and external partners to support campaign
execution, optimize performance, and enhance the guest experience across digital
platforms. Drive brand awareness through digital and social channels while
supporting long-term business objectives and revenue growth
initiatives
Your day
to day
- Establish and maintain relationships with digital
media partners, search engines, and online marketing platforms. Analyze
and implement new revenue streams and distribution opportunities that support
interactive business strategies and tactics.
Investigate, negotiate, implement, and manage direct distribution agreements
and marketing alliances for online platforms
and partners. - Manage ROI
and cost of sale metrics for digital marketing and advertising opportunities.
Analyze campaign performance to ensure revenue objectives are achieved while
maintaining budget expectations. Keep Director informed of major issues
or significant changes in performance metrics. -
style="font-family: Arial, sans-serif;">Maintain understanding of current trends and developments
within digital marketing, search, social media, and related industries.
Communicate relevant industry insights and opportunities
to leadership. - Manage integrated
marketing campaigns across paid media and social channels to ensure IHG Brands
receive effective exposure while maintaining strong ROI and performance
results. - Manage digital
marketing tools and relationships with external technology providers. Support
internal stakeholders in optimizing, reporting, and analyzing digital marketing
campaigns.
Track, analyze, and report campaign performance across assigned accounts
and partners. - Develop,
implement, and manage marketing strategies, tactics, and initiatives
that generate brand awareness and revenue growth across digital platforms,
travel-related portals, search engines, and online channels. Monitor campaign
effectiveness and user experience to support engagement and revenue
objectives. - Support
development of landing page content, destination-focused creative,
and promotional campaign assets aligned with marketing objectives and guest
needs. - Manage creative
assets and collaborate with internal and external creative agencies to support
campaign execution and performance marketing initiatives. Evaluate partnership
opportunities with travel-related platforms, strategic partners, and other
applicable organizations to support brand visibility and direct channel
growth. - Proactively
identify opportunities to drive demand and engagement through digital marketing
channels and direct websites.
style="font-family: Arial, sans-serif;">What we need from you
style="list-style-type: disc;">
Bachelor’s Degree
in Business, Marketing, Communications, Digital Media, or related field of work,
or an equivalent combination of education and work-related
experience.5+ years’
progressive work-related experience with demonstrated understanding of digital
marketing, campaign management, and cross-functional collaboration. Minimum 3
years digital marketing experience and 2 years social media or content marketing
experience.Demonstrated
project management experience in organizing, planning, and executing marketing
initiatives from concept through
implementation. Demonstrated
effective verbal and written communication skills for collaboration
with clients, vendors, senior management, and internal
stakeholders. Demonstrated
proficiency in business software products such as Excel, Word, PowerPoint,
and digital reporting tools.
style="font-family: Arial, sans-serif;">Demonstrated strong knowledge of digital marketing
platforms, online marketing programs, and affiliate
networks. Demonstrated
ability to build and manage relationships with digital partners, regional teams,
franchisees, and hotel owners.
style="font-family: Arial, sans-serif;">Strong analytical and problem-solving skills with
the ability to leverage data and insights to support strategic
decision-making. Experience
managing content and engagement across owned social and digital
channels. Strong
understanding of social media platforms, digital engagement strategies,
and emerging marketing trends.
style="font-family: Arial, sans-serif;">Travel – 0 -
20%
style="font-size: 10pt; line-height: 107%;">Location – Atlanta,
GA: Our hybrid work structure is an expectation of three (3) days a week
in office. This expectation may be adjusted to evolve with the changing needs
of the business.
The
salary range for this role is $83,000.00 to $94,000.00. This role
is also eligible for bonus pay (as applicable). We offer a comprehensive
package of benefits including paid time off, medical/dental/vision insurance,
401K, and other benefits to employees.
style="font-family: Arial, sans-serif;">#LI-YM1
