style="font-family: "Agenda Regular";">The Marketing Executive supports the hotel’s marketing
and communication efforts through the development, coordination, and execution
of promotional campaigns, digital content, and branding initiatives. The role
ensures that all marketing activities are aligned with Crowne Plaza and IHG
standards to drive awareness, engagement, and revenue growth
lang="EN-GB">.
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At Crowne
Plaza®, we want our guests to feel able to do their best, achieve
their goals and be recognized for their success. To help
them we need you to stay One Step Ahead and:
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style="text-align: justify;">Create
confidence – by being an expert at what you do; by acting and looking
the part and adapting your style to match your guests’ pace in all
you do.
style="text-align: justify;">Encourage
success – by supporting and respecting your guests and their goals;
by recognizing them and making them feel valued and important; and offering
thoughtful choices to help them feel restored
and balanced.
class="CPBullet" style="text-align: justify;">Make it happen – by
being perceptive to your guests’ needs; by taking ownership for getting things
done and working seamlessly with others to help guests
be successful.
class="ortl-align-justify">ESSENTIAL DUTIES AND RESPONSIBILITIES – (Key Activities of
the role)
Marketing
& Communications:
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style="text-align: justify;">Support the implementation of
the hotel’s marketing plan and promotional calendar.
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style="font-family: "Agenda Regular";">Assist in creating, editing, and proofreading Arabic and English
marketing content (press releases, flyers, social media posts,
newsletters).
style="text-align: justify;">Coordinate marketing initiatives
for rooms, F&B, events, and special campaigns.
class="ortl-align-justify">
style="font-family: "Agenda Regular";">Maintain brand consistency across all materials following IHG visual
and tone guidelines.
style="text-align: justify;">Coordinate internal photo/video
shoots and maintain the hotel’s image and creative asset
library.-
style="text-align: justify;">Digital Marketing &
Social Media:
style="font-family: "Agenda Regular";">Manage daily social media content across approved platforms (Instagram,
Facebook, LinkedIn, etc.).
style="font-family: "Agenda Regular";">Support paid campaign management in collaboration with IHG Digital
Marketing Team.
-
style="text-align: justify;">Track and analyze digital
performance, engagement, and campaign ROI through
reports. -
style="text-align: justify;">Ensure hotel website content
is accurate and updated.
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style="font-family: "Agenda Regular";">Public Relations & Media
Support:
style="font-family: "Agenda Regular";">Assist in coordinating media visits, influencer collaborations,
and content partnerships.
style="font-family: "Agenda Regular";">Support the preparation of media kits, coverage reports, and press
materials.
-
style="text-align: justify;">Maintain and update media contact
databases.
-
style="text-align: justify;">Event & Promotion
Coordination:
style="font-size: 10pt;">Support hotel events and activations by preparing
promotional materials and on-site coverage.
style="font-family: "Agenda Regular";">Collaborate with departments (F&B, Rooms, Sales) to promote seasonal
offers and celebrations.
-
style="text-align: justify;">Assist with sponsorship
coordination and branding visibility in line
with contracts.
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style="font-family: "Agenda Regular";">Administration &
Reporting:
style="font-size: 10pt;">Maintain organized records for marketing activities,
invoices, and performance reports.
style="font-family: "Agenda Regular";">Track budget utilization and ensure proper documentation for all
marketing expenditures.
-
style="text-align: justify;">Prepare monthly updates
and presentations on marketing performance.
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2.
REQUIRED
QUALIFICATIONSRequired Skills –
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class="ortl-align-justify">
style="font-size: 10pt;">Excellent communication and writing skills in English
and Arabic.
style="text-align: justify; vertical-align: baseline;">Strong attention
to detail and creativity in content development.
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style="font-size: 10pt;">Proficiency in Microsoft Office and familiarity
with social media management tools.
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style="font-size: 10pt;">Basic understanding of digital analytics (Meta
Insights, Google Analytics, etc.).
class="ortl-align-justify">
style="font-size: 10pt;">Ability to multitask and work effectively under
deadlines.
style="font-family: "Agenda Regular";">Qualifications
–
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style="font-family: "Agenda Regular";">Bachelor’s degree or diploma
in Marketing, Communications, or a related field.
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Experience –
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class="ortl-align-justify">
style="font-family: "Agenda Regular";">Minimum 2–3 years of experience
in marketing or communications, preferably within the hospitality
industry.
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3.
ACCOUNTABILITY
Number
of employees supervised –
Direct N/A
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style="font-family: "Agenda Regular";">Indirect
N/A
style="font-family: "Agenda Regular";">Annual Operating
Profit/Payroll Budget –
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Key
Metrics –
Brand
compliance and consistency across materials.
style="font-family: "Agenda Regular";">Social media engagement
and growth metrics.
-
style="text-align: justify;">Timely execution of campaigns and promotions.
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style="font-family: "Agenda Regular";">Internal and external
communication effectiveness.
Decision Making Responsibilities (Decision Rights)
–
style="font-family: "Agenda
Regular";">4.
KEY RELATIONSHIPS
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Key Internal Relationships –
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style="font-family: "Agenda Regular";">Sales & Marketing, F&B,
Rooms, and all operational departments.
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Key External Relationships –
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style="font-family: "Agenda Regular";">Media representatives, creative
agencies, photographers, influencers, and IHG
Brand Marketing Team.
