Your Day To Day
Key responsibility
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Brand
Management: Safeguard and maintain the hotel's brand identity, ensuring
all communications comply with brand guidelines, advertising regulations
and legal requirements. Communications Strategy: Develop and implement
the annual marketing communications plan aligned with the hotel's commercial,
branding and revenue objectives. Ensure hotel marketing strategies
and promotional activities are effectively integrated with corporate
initiatives.
style="text-align: justify;">Public
Relations: Act as hotel liaison
with media. Develop
media contacts, plan press conferences,
and handle public
relations activities, including press releases, media relations, content creator
and influencer partnerships, and coordination of media visits
and familiarisation trips. Develop key messages on promotional activities,
marketing partnerships and brand sponsorships. Craft and pitch PR stories to key
publications and third-party websites. Attend PR
events to build
a strong hotel
style="font-size: 10pt;"> profile in
lang="EN-MY" style="font-size: 10pt;"> the local marketplace
lang="EN-MY">.
style="text-align: justify;">Awards
and Accolades: Identify and submit bids for prestigious awards
to maximise the hotel’s image, both nationwide
and globally.
style="text-align: justify;">Crisis
Management: Step in to assist the Director of Marcom with crisis
management. Mitigate damage, control narrative, and develop effective strategies
to maintain the hotel’s prestigious image.
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of media coverage and compile hotel clippings for reporting purposes. Monitor
changes in the media landscape based on the global economy and travel trends,
and suggest proactive PR strategies to promote
the hotel.
Campaign Marketing: Plan, execute and manage
marketing campaigns for rooms, food & beverage activations, events
and seasonal promotions.Media Engagement: Manage the hotel's online presence
and reputation, including reviews on online platforms and guest feedback
in collaboration with Operations and PR.
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style="font-size: 10pt;">Digital Presence: Oversee
the visibility and credibility of digital marketing activities, including
website content management, SEO, social media channels (Facebook, Instagram,
LinkedIn, XiaoHongShu), email marketing, online reputation platforms (OTA
channels, TripAdvisor, Google Reviews) and online advertising (Boost, Koddi,
Meta, Google).
style="text-align: justify;">Brand
partnerships: Identify, negotiate, and manage strategic brand
collaborations with banks and Indulge members to enhance visibility, drive
revenue, and create unique guest experiences.
lang="EN-MY">Secure opportunities and establish
style="font-size: 10pt;">strategic partnerships
lang="EN-MY">with targeted luxury brands.
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style="font-size: 10pt;">Creative Assets: Coordinate in-house
and external photography and videography. Housekeep creative assets and ensure
quality and brand consistency.
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style="font-size: 10pt;">Creative Design: Brief the graphic
designer on the direction of each campaign and suggest creative ideas that align
with the brand identity.
Develop hotel gifts and giveaways to support
the Events and Food & Beverage campaigns.
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style="font-size: 10pt;">Performance Reporting: Monitor
campaign performance, analyse results, prepare performance reports,
and recommend improvements to maximise ROI.
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style="font-size: 10pt;">Market Insights: Monitor competitor
activities, guest feedback, and hospitality trends to inform marketing
strategies.
style="text-align: justify;">Event
Marketing: Support the promotion of weddings, conferences, banquets,
and other hotel-hosted events.
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style="font-size: 10pt;">Agency/Partnership Liaison: Source,
negotiate and manage relationships with agencies, suppliers and external
partners.
style="text-align: justify;">Information Management: Ensure all hotel information
is comprehensive, current, and accessible through updated press kits, marketing
materials, and content management systems. Represent the Communications
department to share relevant/useful information about the latest hotel
activities/offers with other departments.
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style="font-size: 10pt;">Internal Communications: Share
relevant hotel activities updates with other departments to help enhance guest
engagement and service delivery.
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Conceptualise and execute hotel events, gifts, and giveaways. Collaborate
with the Food & Beverage team to design festive product packaging
and promotional items.
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management: Prepare, manage, and control the allocated marketing
communications annual budget. Track ROI of all PR
activations.
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Responsibility: Strengthen community relations by partnering with the Human Resource
Manager to shape and protect the corporate image, driving initiatives
that foster meaningful engagement and positive social
impact.
Accountability
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margin-top: 0cm;">Live the company's winning ways in the Brand and Digital
Marketing business activities.
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style="font-size: 10pt;">Take ownership of the Communications department’s
and the hotel’s business growth and reputation.
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Acts as a brand ambassador to Intercontinental Kuala Lumpur at all
times.
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margin-top: 0cm; text-align: justify;">Perform
other related duties as assigned/when required, not limited to
the responsibilities outlined in this job description, to support organisational
goals and community initiatives.
What We Need
From You
-
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lang="EN-GB">Bachelor’s degree/higher education qualification/equivalent
in Hotel Management/Mass Communication.
class="ortl-align-justify">Minimum 4 years
of experience, including supervisory/management experience,
lang="EN-MY">preferably within luxury hospitality or premium
brands.
-
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personality with great communication and interpersonal
skills. -
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margin-top: 0cm; text-align: justify;">High
proficiency in English with strong writing and editing
skills. Proficiency in Bahasa Melayu, Mandarin
and other languages is an added advantage. -
lang="EN-MY" style="font-size: 10pt;">Ability to multitask and thrive in
a fast-paced environment. - Creative mindset with a passion for hospitality and guest experience.
General knowledge about the IHG hotel brand and its hotel loyalty programs is
an added advantage.
