Social Media Executive

Job Summary:
The Social Media Executive is responsible
for managing and enhancing the resort’s online presence across all social media
platforms. This role focuses on creating engaging content, increasing brand
awareness, driving guest engagement, and supporting revenue-generating campaigns
in alignment with the resort’s brand standards.

Key
Responsibilities:

• Plan, create, and publish high-quality
  content across social media channels (Facebook, Instagram, TikTok,
  etc.)
• Manage daily social media activities, including posting,
  monitoring, and responding to guest interactions
• Execute digital
  campaigns, promotions, and collaborations to drive brand visibility
  and engagement
• Monitor social media performance and provide regular
  reports with insights and recommendations
• Collaborate with Sales,
  Marketing, and Operations teams to ensure consistent messaging
  and storytelling
• Stay updated on social media trends, tools, and best
  practices to continuously improve content strategy
• Support reputation
  management by monitoring online reviews and guest
  feedback

Qualifications &
Skills:

• Degree in Marketing, Communications, or related
  field
• Strong content creation and copywriting skills (English & Thai
  preferred)
• Good understanding of social media platforms, analytics,
  and digital marketing trends
• Creative, detail-oriented, and proactive
  with strong communication skills
• Previous experience in hospitality
  or luxury brand is an advantag