Sales & Marketing Director/ セールス & マーケティング部長

What is the job?

As Sales & Marketing
Director you’ll develop and implement strategies to ensure revenue and
room
night sales goals are achieved, sales and marketing strategies are set, tactical
plans are created and implemented, and results are monitored
and achieved.
 

Your day
to day

＜People＞

• Manage daily sales activities,
  plan and assign work ensuring you always have the right
  staffing
  numbers
• Develop your team and improve their performance
  through coaching and feedback, and create
  performance and development goals
  for colleagues recognise good performance
• Train colleagues to make sure
  they hit hotel revenue goals to the standards we expect and have
  the tools
  they need to work effectively
• Recommend or initiate any HR elated
  actions where needed
• Drive a great working environment for teams
  to thrive connect departments to create sense of
  one team
• Interact
  with outside contacts: guests, vendors, and other contacts
  as needed
• Develop and maintain great working relationships with key
  clients and outside contacts to increase
  revenue

＜Financial＞

• Hit all personal/team
  sales goals and maximise profitability
• Help prepare the departmental
  budget and financial plans including the hotel marketing plan
• Create
  and implement sales plans that drive measurable incremental occupancy,
  increase
  average rates, increase volume, food and beverage and banquet
  sales
• Produce monthly reports and sales forecasts to analyse
  current/potential market and sales
  trends, coordinate activities to increase
  revenue and market share and monitor performance to
  ensure actual sales meet
  or exceed established revenue plan
• Review monthly reports and sales
  forecasts to analyse current/potential market and sales
  trends, coordinate
  activities to increase revenue and market share and monitor performance
  to
  ensure actual sales meet or exceed established revenue
  plan

• Create and develop special events and sales blitzes to showcase
  the hotel to potential clients.
  Attend trade shows and major market events
  locally and nationally to promote new business and
  increase sales
  and marketing opportunities for the hotel

   

＜Guest
Experience＞

• Provide guests with information (example: loyalty
  programmes, area attractions, restaurants,
  facility information) to enhance
  guest experience
• Schedule conventions and/or business group activities
  at the hotel and coordinate with other
  hotel level departments to facilitate
  services agreed upon by the sales office
  and prospective
  clients
• Communicate to appropriate departments all
  pertinent information requirements and special
  needs for arriving VIP’s,
  large groups, and other key guests

• Lead marketing efforts to up sell
  guests on hotel services, offerings,
  and
  amenities

   

＜Responsible Business＞

• Work
  closely with key business leaders, officials, and representatives of local
  community groups
  within the city to ensure constant high profile exposure
  for the hotel
• Effectively communicate and market aspects of the hotel
  that are sustainable or “green” and use
  information to gain new business
  opportunities
• Work with advertising agencies, consulting firms,
  and vendors to maximise advertising
  investments and ensure ads represent
  brand identity
• Raise the awareness and reputation of your hotel and
  the brand locally
  occasionally acting as
  hotel representative for media
  related enquiree
• Identify
  improvements to marketing activities
  and overall hotel sales performance and work
  with other
  departments
• Adhoc duties unexpected moments when we have to pull
  together to get a task done
  Accountability
  This is the top sales
  and marketing job in a large, luxury, resort, or major flagship hotel. Hotel
  may
  have multiple sites and facilities, high volume catering and/or
  convention facilities, and a large
  number of VIP and special service guests.
  May manage a large number of professional level and
  administrative sales,
  catering, and/or convention employee

What
we need from you

•Bachelor’s degree / higher education
qualification / equivalent in
marketing or related field
•Four or more
years of experience in a hospitality or hotel sales and marketing setting
with direct
supervisory experience over a sales team
•Strong knowledge
of local businesses and business trends required
•Must speak local
language(s)
•Other languages preferred

How do
I deliver this?
We genuinely care about people and
we show this through living out our promise of True Hospitality each and every
day. It’s what connects every colleague in all IHG ® hotels.
Each
IHG® hotel brand delivers True Hospitality in their own way, and at the heart
of it all are
specific, core service
skills.
 

• True Attitude: being caring,
  wanting to make a positive difference, and building genuine
  connections
  with guests
• True Confidence: having the knowledge
  and skills to perform your role, and giving guests the
  confidence that
  they can trust you, to help and support them during their
  stay
• True Listening: focusing on what your guest
  is saying, picking up on body language that is
  often overlooked,
  and understanding what the guest wants and needs
• True
  Responsiveness: is about providing guests with what they need,
  and doing so in a
  timely and caring manner

There’s so much more
to the job than we can capture here. It’s simply about creating
great
experiences, doing the right thing and understanding people.