As Director of Sales & Marketing, I will fully comprehend the vision
of Six Senses to help people reconnect with themselves, others and the world
around them and our values of local sensitivity and global sensibility, crafted
experiences, emotional hospitality, responsible and caring, fun and quirky
and pioneering wellness.
Sustainability, Wellness and Out of
the Ordinary experiences are at the core of everything we do at Six Senses.
I will safeguard these pillars and its strategic planning and development
and ensure all directives, practices and initiatives are implemented, embraced,
adopted within the hotel.
Duties and Responsibilities
As Director of Sales & Marketing, I will assume full
responsibility for the efficient operation of the Sales & Marketing
department to provide exceptional products and services within brand operating
standards. My key role is to drive the right business at the right price
to ensure the resort achieves budgeted occupancy, rate and revenue.
The duties and responsibilities will include
:
- Write and implement the marketing plan, contracting, setting
sales targets by segment and by client and prospect, undertaking advertising,
sales, promotions and publicity initiatives, working with the revenue manager
for setting rates, and directing the Sales & Marketing team.
- Continually focus on revenue generation and profile building
for our resort and spa and for Six Senses. - Constantly assess
marketing strategies and tactics to remain relevant and effective.
- Establish and deliver pre-established financial returns related
to revenue generation, profitability and ROIC. - Operate
the property consistent with all legal, statutory and financial requirements
and documentation, reporting systems, contractual obligations, security
and safety protocols, communications, product and service standards, host
management practices and budgetary controls are implemented, reviewed
and maintained to ensure the successful operation of the hotel.
- Keep abreast of industry trends, market intelligence
and competitor activity to continuously enhance the property's commercial
performance. - Develop, implement and monitor the annual Sales &
Marketing Business Plan aligned with the property's commercial objectives
and long-term strategy. - Drive the right business at the right price
to achieve budgeted occupancy, ADR, RevPAR and total revenue across Rooms, Food
& Beverage, Spa, Meetings & Events and other revenue-generating
outlets. - Develop and maintain strong relationships with key luxury
leisure, MICE, travel trade, corporate and strategic partners. - Attend
industry trade shows, roadshows, client events and networking opportunities as
a brand ambassador. - Monitor market benchmarks and competitor
intelligence to proactively adjust pricing, segmentation and sales
strategies. - Oversee all commercial reporting, including monthly
performance analysis, forecasts, market share, production reports and strategic
recommendations for ownership and executive leadership. - Prepare
and present regular Month-End Reports summarizing commercial performance, key
activities, achievements, challenges and action plans. - Create the Sales
& Marking Budget - Ensure all departmental budgets, including
payroll and operating expenses, are effectively managed while maintaining brand
standards.
Qualifications
- To
execute the position of Director of Sales & Marketing, I must have
the required qualifications, technical skills and experience in a similar role
in luxury hotels with proven results and includes the following:
- Possess a minimum of a Bachelor’s degree in Hospitality,
Marketing, or related field and five years total experience in hospitality
or hotels sales and marketing setting, with direct supervisory experience over
a sales team, or an equivalent combination of education and experience. More
than five years’ experience in a senior sales and marketing role, preferred.
- Fluent in English and French
- Minimum five years'
experience in a senior sales and marketing leadership position within luxury
hotels or resorts. - Strong experience across Luxury Leisure, MICE,
Corporate and Travel Trade market segments. - Established
national and international luxury travel industry
network. - Excellent commercial acumen with experience in budgeting,
forecasting, pricing strategy and revenue optimization. - Proven
leadership experience in managing high-performing commercial
teams. - Strong analytical, negotiation and presentation
skills. - Advanced knowledge of CRM, PMS, Revenue Management
and Microsoft Office applications. - Excellent written and verbal
communication skills in English; French and additional languages are
an advantage. - High degree of integrity, professionalism,
discretion and strategic thinking. - I will maintain a thorough
understanding of Six Senses in terms of guidelines, rules and regulations, brand
and operating standards, facilities and services.
European passport
or valid Swiss work authorization
The above is intended
to provide an overview of the role and responsibilities for a Director of Sales
& Marketing at Six Senses Crans Montana. It is not and does not infer
that the above is an inclusive and/or exhaustive list of the duties
and responsibilities inherent in the position.
Six Senses Crans Montana
is an equal opportunity employer.
This policy applies to all terms and conditions of employment.
