style="box-sizing: inherit;">About
Us:
Do you see
yourself as a Marketing Manager?
What's your passion? At IHG we're interested in YOU. We employ people who apply
the same amount of care and passion to their jobs as they do their hobbies -
people who put our guests at the heart of everything they do. And we're looking
for more people like this to join our friendly and professional
team.
As the world’s largest
family of luxury hotels, we all take great pride in being genuine ambassadors
of the InterContinental® brand.
Shaped by decades of international know-how and local insights, our passion
for luxury travel spans cultures and customs. Inspiring us to create warm
and sophisticated experiences for those seeking a richer perspective on
the world.
Each of our hotels
cultivates a distinctive style and ambience where we embrace every opportunity
to give our guests a personal and enriching experience. If you’d like to embrace
a wider world of experiences and opportunities, we’d like to welcome you to
the world’s most international luxury hotel brand.
Perfectly
located in one of Bali’s most favourite destination, Sanur, a coastal stretch
of pristine sandy beach in South-East Bali, InterContinental Bali Sanur Resort
is a charming beachfront escape where luxury meets the warmth of authentic
Balinese hospitality. Here, guest can start their day with the breathtaking
sight of the sunrise touching the horizon.
Nestled within four hectares
of serene landscape, InterContinental Bali Sanur Resort features 120 luxurious
suites and villas offering generous space, privacy and comfort, thoughtfully
designed for the discerning traveler. Inspired by traditional Indonesian design,
each suite boast a super king-sized bed, a well-appointed balcony, tasteful
contemporary décor, and all the amenities needed for a truly comfortable
stay.
For those seeking the pinnacle of indulgence, the resort presents
its exquisite collection of private villas.
The accommodations include hand-selected furnishings, a private pool, spacious
living and dining areas, an exclusive kitchen, and an array of luxury amenities.
Whether in a suite or a villa, elegance and comfort are seamlessly woven into
every detail to delight the senses.
style="box-sizing: inherit;">Your Day to Day:
style="box-sizing: inherit;">Serves as the discipline liaison for marketing
and partners closely with other topline disciplines (Sales, Revenue Management
and Food and Beverage) to develop overarching cross-cutting strategies.
Responsible for creating a comprehensive marketing strategy that aligns with
the hotel(s) goals and positioning. Manages all internal and external
communication and owns digital presence, including by not limited to property
website, third party channels and social media while maintaining brand
integrity. Identifies incremental marketing opportunities ranging
from partnerships.
Expertly articulates campaign performance regularly to General Manager(s), Sales
and Revenue Management leaders and Hotel Ownership.
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Duties
and Responsibilities:
style="box-sizing: inherit;">Financial Returns:
style="box-sizing: inherit;">
style="box-sizing: inherit;">Develops and oversees implementation of marketing
strategies designed to drive topline revenue and achieve
RevPar/share-of-wallet.
style="box-sizing: inherit;">Develop and implement innovative, hotel specific,
public relations strategies to support the Hotel’s
objectives.People:
style="box-sizing: inherit;">Develop
and manage relationships with public relations agencies and other outside
companies in the development of programs to meet communications
objectives.- Promote teamwork and quality service through daily communication
and coordination with other departments. Key departmental contacts include sales
and revenue, F&B and other departments, hotel Executive Committee,
and corporate and community affairs. - Interact with outside
contacts:- Guests – to ensure their total
satisfaction -
style="box-sizing: inherit;">Clients, public relations agencies, vendors, trade
and consumer media, -
style="box-sizing: inherit;">Other contacts as needed (professional
organizations, government and community leaders,
etc,)
style="box-sizing: inherit;">Guest Experience
style="box-sizing: inherit;">:
style="box-sizing: inherit;">Prepare
and respond to guest and public issues in collaboration with General Manager
and Corporate Affairs.
Responsible
Business:
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Accountability:This is the top public
relations job in a large full service, luxury, resort, or major flagship hotel
and serves as the voice of the Hotel to consumer & trade media.
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Core Work
Activities
style="box-sizing: inherit;">Marketing Strategy:
style="box-sizing: inherit;">
style="box-sizing: inherit;">Actively participates in reoccurring Sales Strategy
Meetings to articulate the most up to date marketing strategy and implementation
details.Leads and/or partners with Hotel Operations to conceptualize/execute
property-level Programming and Activation, based on brand
guidelines.Leads the strategic pull-through of continent and brand promotions
and campaigns.
style="box-sizing: inherit;">Partners with Revenue Management to develop
and execute promotional strategy efforts.Develops and oversees/executes
annual digital marketing plan, and overarching partnership and marketing
strategies to maximize hotel revenue production and identify digital marketing
opportunities on third party and local partner sites.
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Identifies
digital marketing opportunities on third party and local partner
sites.Content Management:
- Sets overarching messaging strategy for hotel/group of hotels aligned
with positioning. -
style="box-sizing: inherit;">Manages photography distribution including search
photos, pre-arrival photos, and photo gallery management
style="box-sizing: inherit;">Creates landing
pages and Discovery Pages to enhance content, as applicable.
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Partnerships
and Public Relations Management:- Sets overarching partnership strategy for hotel/cluster
of hotels. - Manages PR agency, if applicable, or manage PR
messaging. - Manages execution of PR events, promotions.
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Public Relations: Work alongside DOSM with hotel
public relations firm by communicating upcoming promotions and events
and attending multiple hotel, and or restaurant meetings
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Administration
of journalist, Bloggers, Influencers of Site inspections and press trips,
which includes room reservations, and airport, transfers, including follow up
on special requests.Develop with DOSM
and PR firms successful PR campaigns and strategies that positively impact
the overall revenue performance of the hotel Host, meet and greet journalists, Bloggers, Influencers
as neededCoordinate Media trips from start
to finish with DOSMSocial Media Coordination
style="box-sizing: inherit;">
style="box-sizing: inherit;">Sets overarching social media strategy
for hotel/group of hotels, outlining goals and target segments.
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Develops
and implements social strategy.Manages paid social media budget
and strategy.
style="box-sizing: inherit;">Assists in reviewing social media content calendars
and collect local area and property events.Develop creative and relevant social media campaigns on all forms
of Social media channels such as but not limited to; Facebook, Instagram,
Twitter, linked in and others in an ongoing effort to boost traffic, increase
revenue and attain overall Social goals Build out Social media content calendars and post on a regular basis
as determined by the calendar and Intercontinental brand standards
style="box-sizing: inherit;">Manage all Social channels with the Agency
to provide analytics on responsiveness of Social campaigns and programming
monthly
Coordinate photography activity
to develop diverse and elaborate Social media digital library and post
as directed Take photos as needed
to build out library
style="box-sizing: inherit;">What We Need
From You:
style="box-sizing: inherit;">2-year degree
from an accredited university in Business Administration, Marketing, Sales,
or related major-
style="box-sizing: inherit;">3 years' experience in Marketing or a comparable
professional area OR 4-year bachelor's degree in Business Administration,
Marketing, Sales, or related major - 1 year experience in Marketing or
a comparable professional area -
style="box-sizing: inherit;">Must speak fluent English. Other languages
preferred.
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0px; text-transform: none; white-space: normal; widows: 2; word-spacing:
0px;">Don't quite meet every single requirement, but still believe you'd be
a great fit for the job?
We'll never know unless you hit the 'Apply' button. Start your journey with
us today.
