Portfolio Director of Sales and Marketing

Negotiable
Experience
5-10 years
Job Type
Full Time
Location
Togo, Centre
Job Description

As Portfolio Director of Sales &
Marketing, you'll be responsible for leading the overall commercial strategy
and performance across the entire 12-hotel portfolio. The role will provide
strategic leadership across Sales, Marketing, Revenue Generation, Business
Development, Distribution, Digital Marketing, Brand Positioning, and Commercial
Excellence.

You will ensure that all
hotels maximize revenue opportunities, achieve market share growth, strengthen
brand presence, and deliver sustainable profitability while developing
high-performing commercial teams across the portfolio.


data-section-id="1iv6tnz" data-start="1181" data-end="1199">Your Day
to Day

data-end="1211">People

    data-section-id="xqnj05" data-start="1213" data-end="1335">Lead and mentor
    Regional Directors of Sales, Directors of Sales, and hotel commercial teams
    across all portfolio hotels.
  • data-end="1436">Build a high-performance commercial culture focused
    on accountability, collaboration, and results.
  • data-start="1437" data-end="1524">Establish succession planning and talent
    development strategies for commercial teams.
  • data-start="1525" data-end="1586">Drive alignment of commercial objectives
    across all hotels.
  • data-end="1674">Conduct quarterly business reviews and performance evaluations
    with regional leaders.
  • data-end="1772">Develop commercial capability through coaching, mentoring,
    and structured development programs.
  • data-start="1773" data-end="1841">Partner with HR to identify and develop future
    commercial leaders.

data-end="1868">Sales Leadership

    data-section-id="t9or39" data-start="1870" data-end="1947">Develop and execute
    the portfolio-wide sales strategy across all 12 hotels. data-section-id="21ln6m" data-start="1948" data-end="2077">Drive market share
    growth across all key segments including Corporate, MICE, Government, Airline,
    Leisure, Crew, and Long Stay.
  • data-start="2078" data-end="2148">Oversee strategic account management
    and national sales initiatives.
  • data-start="2149" data-end="2226">Develop partnerships with key corporate
    accounts and industry stakeholders.
  • data-start="2227" data-end="2286">Lead acquisition of major regional
    and national accounts.
  • data-end="2359">Drive portfolio-wide sales effectiveness and productivity
    initiatives.

data-end="2396">Marketing & Brand Strategy

    data-end="2851">
  • data-end="2460">Develop and oversee the annual portfolio marketing
    strategy.
  • data-end="2553">Ensure alignment of all marketing activities with business
    objectives and brand standards.
  • data-start="2554" data-end="2636">Drive digital marketing, social media, PR,
    and reputation management strategies.
  • data-start="2637" data-end="2699">Evaluate effectiveness and ROI of all
    marketing investments.
  • data-end="2777">Lead market positioning and brand awareness initiatives across
    all regions.
  • data-end="2851">Oversee tactical campaigns supporting occupancy and revenue
    objectives.

data-end="2884">Revenue & Distribution

    data-end="3341">
  • data-end="2990">Partner with Revenue Management leadership to establish
    portfolio pricing and distribution strategies.
  • data-start="2991" data-end="3062">Drive RevPAR, ADR, Occupancy, Market Share,
    and Revenue Index growth.
  • data-end="3134">Monitor demand trends, market intelligence, and competitive
    activity.
  • data-end="3210">Lead portfolio forecasting, budgeting, and commercial planning
    processes.
  • data-end="3271">Identify and capitalize on emerging revenue
    opportunities.
  • data-end="3341">Ensure alignment between Revenue, Sales, Marketing,
    and Operations.

data-end="3361">Financial

    data-section-id="1r4gck1" data-start="3363" data-end="3417">Own overall
    commercial performance of the portfolio.
  • data-start="3418" data-end="3472">Deliver portfolio revenue and profitability
    targets.
  • data-end="3524">Monitor commercial expenditures and optimize ROI.
  • data-section-id="c7v1rb" data-start="3525" data-end="3587">Drive commercial
    efficiencies and productivity improvements.
  • data-start="3588" data-end="3662">Ensure all hotels achieve agreed business
    objectives and budget targets.
  • data-start="3663" data-end="3724">Present portfolio performance reviews
    to senior leadership.

data-start="3731" data-end="3751">Guest Experience

    data-end="4101">
  • data-end="3835">Ensure commercial initiatives support delivery of exceptional
    guest experiences.
  • data-end="3938">Utilize Guest Love, HeartBeat, OTA reviews, and guest feedback
    to identify commercial opportunities.
  • data-start="3939" data-end="4027">Support hotels in developing initiatives
    that drive guest loyalty and repeat business.
  • data-start="4028" data-end="4101">Promote cross-selling and upselling
    opportunities across the portfolio.

data-start="4108" data-end="4132">Responsible Business

    data-end="4553">
  • data-end="4217">Represent the portfolio within the hospitality industry
    and business communities.
  • data-end="4334">Build strategic relationships with government bodies, tourism
    boards, chambers of commerce, and industry partners.
  • data-section-id="1knz95r" data-start="4335" data-end="4420">Promote
    sustainability initiatives and leverage them as commercial
    differentiators.
  • data-end="4489">Ensure adherence to IHG brand standards and commercial
    governance.
  • data-end="4553">Drive innovation and best practice sharing across all
    hotels.

data-end="4584">What We Need From You

    data-end="5276">
  • data-end="4686">Bachelor's Degree in Marketing, Business Administration,
    Hospitality Management, or related field.
  • data-start="4687" data-end="4757">15+ years of progressive hospitality sales
    and marketing experience.
  • data-end="4815">Minimum 5 years in a senior commercial leadership role.
  • data-section-id="1nc4o3l" data-start="4816" data-end="4881">Multi-property
    or portfolio leadership experience is essential. data-section-id="sywfy3" data-start="4882" data-end="4959">Strong expertise
    in Sales, Marketing, Revenue Management, and Distribution. data-section-id="1cy4c7y" data-start="4960" data-end="5023">Proven track record
    of delivering significant revenue growth.
  • data-start="5024" data-end="5085">Strong commercial acumen and strategic
    planning capability.
  • data-end="5161">Exceptional leadership, communication, and stakeholder
    management skills.
  • data-end="5222">Experience managing large, geographically dispersed
    teams.
  • data-end="5276">Ability to influence at executive leadership
    level.

data-end="5300">Accountability

This
is the most senior commercial leadership role within the portfolio and
is accountable for:

    data-section-id="1qx2rd" data-start="5399" data-end="5437">Revenue growth across
    all 12 hotels.
  • data-end="5465">Market share performance.
  • data-start="5466" data-end="5507">Sales and marketing strategy
    execution.
  • data-end="5540">Commercial talent development.
  • data-start="5541" data-end="5576">Brand positioning and reputation.
  • data-section-id="spku8y" data-start="5577" data-end="5618">Revenue optimization
    and profitability.
  • data-end="5658">Commercial governance and compliance.
  • data-section-id="1l7qn18" data-start="5659" data-end="5711">Delivery of overall
    portfolio business objectives.

    What
    we offer:
  •  5-day work
    week
  •  On-duty meals
  • lang="EN-US"> Medical insurance & ESIC (as
    applicable)
  •  Learning & development
    opportunities
  •  Employee stay and F&B
    discount across IHG hotels (as applicable)
  • lang="EN-US">  Global Internal transfer mobility within IHG (optional,
    subject to eligibility & NOC)