As Portfolio Director of Sales &
Marketing, you'll be responsible for leading the overall commercial strategy
and performance across the entire 12-hotel portfolio. The role will provide
strategic leadership across Sales, Marketing, Revenue Generation, Business
Development, Distribution, Digital Marketing, Brand Positioning, and Commercial
Excellence.
You will ensure that all
hotels maximize revenue opportunities, achieve market share growth, strengthen
brand presence, and deliver sustainable profitability while developing
high-performing commercial teams across the portfolio.
data-section-id="1iv6tnz" data-start="1181" data-end="1199">Your Day
to Day
data-end="1211">People
data-section-id="xqnj05" data-start="1213" data-end="1335">Lead and mentor
Regional Directors of Sales, Directors of Sales, and hotel commercial teams
across all portfolio hotels.
data-end="1436">Build a high-performance commercial culture focused
on accountability, collaboration, and results.
data-start="1437" data-end="1524">Establish succession planning and talent
development strategies for commercial teams.
data-start="1525" data-end="1586">Drive alignment of commercial objectives
across all hotels.
data-end="1674">Conduct quarterly business reviews and performance evaluations
with regional leaders.
data-end="1772">Develop commercial capability through coaching, mentoring,
and structured development programs.
data-start="1773" data-end="1841">Partner with HR to identify and develop future
commercial leaders.
data-end="1868">Sales Leadership
data-section-id="t9or39" data-start="1870" data-end="1947">Develop and execute
the portfolio-wide sales strategy across all 12 hotels.
data-section-id="21ln6m" data-start="1948" data-end="2077">Drive market share
growth across all key segments including Corporate, MICE, Government, Airline,
Leisure, Crew, and Long Stay.
data-start="2078" data-end="2148">Oversee strategic account management
and national sales initiatives.
data-start="2149" data-end="2226">Develop partnerships with key corporate
accounts and industry stakeholders.
data-start="2227" data-end="2286">Lead acquisition of major regional
and national accounts.
data-end="2359">Drive portfolio-wide sales effectiveness and productivity
initiatives.
data-end="2396">Marketing & Brand Strategy
data-end="2851">
data-end="2460">Develop and oversee the annual portfolio marketing
strategy.
data-end="2553">Ensure alignment of all marketing activities with business
objectives and brand standards.
data-start="2554" data-end="2636">Drive digital marketing, social media, PR,
and reputation management strategies.
data-start="2637" data-end="2699">Evaluate effectiveness and ROI of all
marketing investments.
data-end="2777">Lead market positioning and brand awareness initiatives across
all regions.
data-end="2851">Oversee tactical campaigns supporting occupancy and revenue
objectives.
data-end="2884">Revenue & Distribution
data-end="3341">
data-end="2990">Partner with Revenue Management leadership to establish
portfolio pricing and distribution strategies.
data-start="2991" data-end="3062">Drive RevPAR, ADR, Occupancy, Market Share,
and Revenue Index growth.
data-end="3134">Monitor demand trends, market intelligence, and competitive
activity.
data-end="3210">Lead portfolio forecasting, budgeting, and commercial planning
processes.
data-end="3271">Identify and capitalize on emerging revenue
opportunities.
data-end="3341">Ensure alignment between Revenue, Sales, Marketing,
and Operations.
data-end="3361">Financial
data-section-id="1r4gck1" data-start="3363" data-end="3417">Own overall
commercial performance of the portfolio.
data-start="3418" data-end="3472">Deliver portfolio revenue and profitability
targets.
data-end="3524">Monitor commercial expenditures and optimize ROI.
data-section-id="c7v1rb" data-start="3525" data-end="3587">Drive commercial
efficiencies and productivity improvements.
data-start="3588" data-end="3662">Ensure all hotels achieve agreed business
objectives and budget targets.
data-start="3663" data-end="3724">Present portfolio performance reviews
to senior leadership.
data-start="3731" data-end="3751">Guest Experience
data-end="4101">
data-end="3835">Ensure commercial initiatives support delivery of exceptional
guest experiences.
data-end="3938">Utilize Guest Love, HeartBeat, OTA reviews, and guest feedback
to identify commercial opportunities.
data-start="3939" data-end="4027">Support hotels in developing initiatives
that drive guest loyalty and repeat business.
data-start="4028" data-end="4101">Promote cross-selling and upselling
opportunities across the portfolio.
data-start="4108" data-end="4132">Responsible Business
data-end="4553">
data-end="4217">Represent the portfolio within the hospitality industry
and business communities.
data-end="4334">Build strategic relationships with government bodies, tourism
boards, chambers of commerce, and industry partners.
data-section-id="1knz95r" data-start="4335" data-end="4420">Promote
sustainability initiatives and leverage them as commercial
differentiators.
data-end="4489">Ensure adherence to IHG brand standards and commercial
governance.
data-end="4553">Drive innovation and best practice sharing across all
hotels.
data-end="4584">What We Need From You
data-end="5276">
data-end="4686">Bachelor's Degree in Marketing, Business Administration,
Hospitality Management, or related field.
data-start="4687" data-end="4757">15+ years of progressive hospitality sales
and marketing experience.
data-end="4815">Minimum 5 years in a senior commercial leadership role.
data-section-id="1nc4o3l" data-start="4816" data-end="4881">Multi-property
or portfolio leadership experience is essential.
data-section-id="sywfy3" data-start="4882" data-end="4959">Strong expertise
in Sales, Marketing, Revenue Management, and Distribution.
data-section-id="1cy4c7y" data-start="4960" data-end="5023">Proven track record
of delivering significant revenue growth.
data-start="5024" data-end="5085">Strong commercial acumen and strategic
planning capability.
data-end="5161">Exceptional leadership, communication, and stakeholder
management skills.
data-end="5222">Experience managing large, geographically dispersed
teams.
data-end="5276">Ability to influence at executive leadership
level.
data-end="5300">Accountability
This
is the most senior commercial leadership role within the portfolio and
is accountable for:
data-section-id="1qx2rd" data-start="5399" data-end="5437">Revenue growth across
all 12 hotels.
data-end="5465">Market share performance.
data-start="5466" data-end="5507">Sales and marketing strategy
execution.
data-end="5540">Commercial talent development.
data-start="5541" data-end="5576">Brand positioning and reputation.
data-section-id="spku8y" data-start="5577" data-end="5618">Revenue optimization
and profitability.
data-end="5658">Commercial governance and compliance.
data-section-id="1l7qn18" data-start="5659" data-end="5711">Delivery of overall
portfolio business objectives.
What
we offer:- 5-day work
week - On-duty meals
-
lang="EN-US"> Medical insurance & ESIC (as
applicable) - Learning & development
opportunities - Employee stay and F&B
discount across IHG hotels (as applicable) -
lang="EN-US"> Global Internal transfer mobility within IHG (optional,
subject to eligibility & NOC)