What is
the Job?
As a Portfolio Director of Sales
& Marketing – South & East, you'll lead the commercial agenda across
the assigned hotel portfolio, driving revenue growth, market share, brand
visibility, and profitability. You will be responsible for developing
and executing portfolio-wide sales, marketing, distribution, and business
development strategies while ensuring alignment with brand standards
and commercial objectives.
The role
provides leadership to hotel commercial teams and works closely with Cluster
GMs, Revenue Management, Operations, and Corporate Commercial teams to maximize
portfolio performance across the South & East region.
data-section-id="1iv6tnz" data-start="839" data-end="857">Your Day
to Day
data-end="869">People
data-section-id="seqoo" data-start="871" data-end="976">Lead, mentor,
and develop Directors of Sales, Sales Managers, and Marketing teams across
the portfolio.
data-end="1062">Create a high-performance commercial culture focused
on accountability and results.
data-start="1063" data-end="1136">Drive talent development, succession planning,
and capability building.
data-end="1213">Establish portfolio-wide sales and marketing standards and best
practices.
data-end="1280">Collaborate closely with Cluster GMs and hotel leadership
teams.
data-end="1362">Conduct regular commercial reviews with hotels and provide
strategic direction.
data-end="1444">Drive engagement and alignment of commercial teams across all
portfolio hotels.
data-end="1541">Foster a culture of collaboration between Revenue, Marketing,
Operations, and Sales functions.
data-start="1548" data-end="1580">Sales & Business Development
data-start="1582" data-end="2238">
data-start="1582" data-end="1694">Develop and execute portfolio sales strategies
to achieve occupancy, ADR, RevPAR, and market share objectives.
data-section-id="1izgb0h" data-start="1695" data-end="1840">Build and maintain
relationships with key corporate accounts, travel management companies,
government bodies, airlines, and strategic partners.
data-section-id="aq00hs" data-start="1841" data-end="1908">Identify new business
opportunities and emerging market segments.
data-start="1909" data-end="2011">Drive corporate, MICE, government, airline
crew, project, and leisure business across the portfolio.
data-section-id="17tnlj" data-start="2012" data-end="2068">Lead key account
acquisition and retention strategies.
data-start="2069" data-end="2144">Support hotels in securing large-scale events
and strategic partnerships.
data-end="2238">Ensure portfolio participation in trade shows, roadshows,
and commercial networking events.
data-start="2245" data-end="2278">Marketing & Brand Positioning
data-start="2280" data-end="2927">
data-start="2280" data-end="2363">Develop and implement portfolio marketing
plans aligned with business objectives.
data-start="2364" data-end="2449">Drive brand awareness, positioning,
and reputation across all South & East markets.
data-section-id="1gld748" data-start="2450" data-end="2544">Oversee digital
marketing, social media, content strategy, and online reputation
management.
data-end="2626">Partner with external agencies and vendors to maximize marketing
effectiveness.
data-end="2703">Ensure consistency in brand standards and communication across
all hotels.
data-end="2771">Drive local marketing initiatives to generate incremental
demand.
data-end="2832">Evaluate marketing ROI and optimize investment
strategies.
data-end="2927">Champion promotional campaigns and tactical marketing
initiatives to support business needs.
data-start="2934" data-end="2970">Revenue & Commercial Performance
data-start="2972" data-end="3509">
data-start="2972" data-end="3034">Own portfolio revenue performance and market
share delivery.
data-end="3129">Partner with Revenue Management teams on pricing, segmentation,
and distribution strategies.
data-end="3197">Monitor market trends, competitor activity, and demand
forecasts.
data-end="3278">Review commercial performance regularly and implement corrective
action plans.
data-end="3351">Lead annual budgeting, forecasting, and commercial planning
processes.
data-end="3433">Drive commercial initiatives that improve profitability
and revenue generation.
data-end="3509">Ensure achievement of portfolio sales, revenue, and market share
targets.
data-end="3536">Guest Experience
data-section-id="1843vat" data-start="3538" data-end="3607">Ensure commercial
strategies support exceptional guest experiences.
data-section-id="o1yxpz" data-start="3608" data-end="3703">Leverage Guest Love,
online reviews, and customer feedback to identify revenue opportunities.
data-section-id="1b215qr" data-start="3704" data-end="3784">Collaborate
with Operations to improve guest satisfaction and loyalty metrics.
data-section-id="9h6yl2" data-start="3785" data-end="3856">Promote upselling
and cross-selling initiatives across the portfolio.
data-section-id="bqrt4q" data-start="3857" data-end="3934">Ensure commercial
commitments are effectively delivered at the hotel level.
data-section-id="1hzed8k" data-start="3941" data-end="3965">Responsible
Business
data-start="3967" data-end="4047">Represent the portfolio within industry
associations and business communities.
data-start="4048" data-end="4133">Promote sustainability initiatives
and leverage them as commercial differentiators.
data-section-id="18l4nhe" data-start="4134" data-end="4209">Build strategic
partnerships with key stakeholders and local communities.
data-section-id="12ztb3p" data-start="4210" data-end="4289">Ensure all
commercial activities comply with IHG brand and company standards.
data-section-id="1iy8cer" data-start="4290" data-end="4364">Raise awareness
and reputation of the portfolio across assigned markets.
data-section-id="1k1s2f6" data-start="4371" data-end="4395">What We Need
From You
data-start="4397" data-end="4497">Bachelor's Degree in Marketing, Business
Administration, Hospitality Management, or related field.
data-section-id="feo3qo" data-start="4498" data-end="4556">10+ years
of hospitality sales and marketing experience.
data-start="4557" data-end="4614">Minimum 5 years in a senior commercial
leadership role.
data-end="4687">Multi-property, cluster, or portfolio leadership experience
preferred.
data-end="4775">Strong understanding of hotel sales, marketing, revenue
management, and distribution.
data-end="4840">Proven ability to drive revenue growth and market share
gains.
data-end="4909">Strong leadership, negotiation, and stakeholder management
skills.
data-end="4969">Excellent analytical and strategic planning
capabilities.
data-end="5040">Strong knowledge of regional commercial markets and business
trends.
data-end="5098">Willingness to travel extensively across
the portfolio.
data-end="5122">Accountability
This
is the senior-most Commercial Leadership role for the South & East Portfolio
and is accountable for sales performance, marketing effectiveness, revenue
generation, market share growth, brand positioning, commercial strategy
execution, and commercial talent development across all assigned hotels.
data-start="5427" data-end="5584">The role leads the overall commercial agenda
for the portfolio and serves as the primary commercial partner to the Cluster GM
in delivering business results.
data-start="5591" data-end="5616">How Do I Deliver This?
data-start="5618" data-end="5791">We genuinely care about people and we show
this through living out our promise of True Hospitality each and every day. It's
what connects every colleague in all IHG® hotels.
data-end="6179">
data-end="5900">
True
Attitude: Being caring, wanting to make a positive difference,
and building genuine connections.
data-start="5901" data-end="6000">
True
Confidence: Having the knowledge and skills to perform your role
and inspire confidence.
data-end="6090">
True
Listening: Understanding stakeholder and guest needs through active
listening.
data-end="6179">
True
Responsiveness: Delivering timely and effective solutions that drive
results.
What
we offer:
- 5-day work
week - On-duty meals
-
lang="EN-US"> Medical insurance & ESIC (as
applicable) - Learning & development
opportunities - Employee stay and F&B
discount across IHG hotels (as applicable) -
lang="EN-US"> Global Internal transfer mobility within IHG (optional,
subject to eligibility & NOC)
