What is
the job?
As a Portfolio Director of Sales
& Marketing – North & West, you'll lead the commercial agenda across
the assigned hotel portfolio, driving revenue growth, market share, brand
visibility, and profitability. You will be responsible for developing
and executing portfolio-wide sales, marketing, distribution, and business
development strategies while ensuring alignment with brand standards
and commercial objectives.
The role
provides leadership to hotel commercial teams and works closely with Cluster GM,
Revenue Management, Operations, and Corporate Commercial teams to maximize
portfolio performance.
data-end="1148">Your Day to Day
data-start="1150" data-end="1159">People
data-end="1652">
data-end="1266">Lead, mentor, and develop Cluster Directors of Sales, Associate
Director of Sales, Sales Managers, and Marketing teams across
the portfolio.
data-end="1352">Create a high-performance commercial culture focused
on accountability and results.
data-start="1353" data-end="1426">Drive talent development, succession planning,
and capability building.
data-end="1503">Establish portfolio-wide sales and marketing standards and best
practices.
data-end="1570">Collaborate closely with Cluster GMs and hotel leadership
teams.
data-end="1652">Conduct regular commercial reviews with hotels and provide
strategic direction.
data-start="1659" data-end="1690">Sales & Business Development
data-start="1692" data-end="2237">
data-start="1692" data-end="1804">Develop and execute portfolio sales strategies
to achieve occupancy, ADR, RevPAR, and market share objectives.
data-section-id="1izgb0h" data-start="1805" data-end="1950">Build and maintain
relationships with key corporate accounts, travel management companies,
government bodies, airlines, and strategic partners.
data-section-id="aq00hs" data-start="1951" data-end="2018">Identify new business
opportunities and emerging market segments.
data-start="2019" data-end="2104">Drive corporate, MICE, crew, government,
and leisure business across the portfolio.
data-start="2105" data-end="2161">Lead key account acquisition and retention
strategies.
data-end="2237">Support hotels in securing large-scale events and strategic
partnerships.
data-end="2276">Marketing & Brand Positioning
data-end="2817">
data-end="2361">Develop and implement portfolio marketing plans aligned
with business objectives.
data-end="2434">Drive brand awareness, positioning, and reputation across all
markets.
data-end="2529">Oversee digital marketing, social media, content strategy,
and online reputation management.
data-start="2530" data-end="2611">Partner with external agencies and vendors
to maximize marketing effectiveness.
data-start="2612" data-end="2688">Ensure consistency in brand standards
and communication across all hotels.
data-start="2689" data-end="2756">Drive local marketing initiatives to generate
incremental demand.
data-end="2817">Evaluate marketing ROI and optimize investment
strategies.
data-end="2859">Revenue & Commercial Performance
data-end="3322">
data-end="2923">Own portfolio revenue performance and market share
delivery.
data-end="3018">Partner with Revenue Management teams on pricing, segmentation,
and distribution strategies.
data-end="3086">Monitor market trends, competitor activity, and demand
forecasts.
data-end="3167">Review commercial performance regularly and implement corrective
action plans.
data-end="3240">Lead annual budgeting, forecasting, and commercial planning
processes.
data-end="3322">Drive commercial initiatives that improve profitability
and revenue generation.
data-start="3329" data-end="3348">Guest Experience
data-end="3668">
data-end="3419">Ensure commercial strategies support exceptional guest
experiences.
data-end="3515">Leverage Guest Love, online reviews, and customer feedback
to identify revenue opportunities.
data-start="3516" data-end="3596">Collaborate with Operations to improve guest
satisfaction and loyalty metrics.
data-start="3597" data-end="3668">Promote upselling and cross-selling
initiatives across the portfolio.
data-start="3675" data-end="3698">Responsible Business
data-end="4018">
data-end="3780">Represent the portfolio within industry associations
and business communities.
data-end="3866">Promote sustainability initiatives and leverage them
as commercial differentiators.
data-start="3867" data-end="3942">Build strategic partnerships with key
stakeholders and local communities.
data-start="3943" data-end="4018">Ensure all commercial activities comply
with brand and company standards.
data-start="4025" data-end="4048">What We Need From You
data-start="4050" data-end="4670">
data-end="4150">Bachelor's Degree in Marketing, Business Administration,
Hospitality Management, or related field.
data-start="4151" data-end="4209">10+ years of hospitality sales and marketing
experience.
data-end="4267">Minimum 5 years in a senior commercial leadership role.
data-section-id="1j9gjcw" data-start="4268" data-end="4330">Multi-property
or portfolio leadership experience preferred.
data-start="4331" data-end="4418">Strong understanding of hotel sales,
marketing, revenue management, and distribution.
data-section-id="6okffc" data-start="4419" data-end="4483">Proven ability
to drive revenue growth and market share gains.
data-section-id="1u9gohx" data-start="4484" data-end="4552">Strong leadership,
negotiation, and stakeholder management skills.
data-start="4553" data-end="4612">Excellent analytical and strategic planning
capabilities.
data-end="4670">Willingness to travel extensively across
the portfolio.
data-end="4693">Accountability
This
is the senior-most Commercial Leadership role for the North & West Portfolio
and is accountable for sales performance, marketing effectiveness, revenue
generation, market share growth, brand positioning, and commercial talent
development across all assigned hotels.
What
we offer:
5-day work
week
On-duty meals
lang="EN-US"> Medical insurance & ESIC (as
applicable)
Learning & development
opportunities
Employee stay and F&B
discount across IHG hotels (as applicable)
lang="EN-US"> Global Internal transfer mobility within IHG (optional,
subject to eligibility & NOC)
