Digital Marketing Manager at Holiday Inn Express & Suites Bangkok Asoke

Negotiable

InterContinental Hotels Group PLC

Experience

Unlimited

Job Type

Full Time

Location

Thailand, Bangkok

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Job Description

Digital Strategy & Execution

Develop annual and quarterly digital activity plans for the hotel
identifying key focus for the coming months.
Maintain an understanding
of local, regional and international market trends to proactively implement
action plans as required.
Plan appropriate digital and social media
strategies using eCommerce platforms and tactics.
Develop and implement
strategies to increase hotel database using existing digital marketing
tools.
Coordinate the execution of online marketing efforts through
approved agencies and IHGANA Marketing Shared Services
team.

Non-Paid Digital Acquisition

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Manage Search Engine Optimisation (SEO)
for the hotel.

Assure that hotel independent websites, ihg.com and SYS,
are fully optimised to maximise traffic from search engines, and drive room
and F&B reservations.

Prepare storytelling or local content
based on SEO strategy to improve the hotels’ independent website presence among
the competitors.

Paid Media Campaign Management

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Understand all paid media acquisition
channels.

Execute successful, ROI based, paid social media campaigns
to drive hotel revenues.

Execute digital marketing activities across
paid channels such as Google platform.

Manage the execution
of day-to-day campaign implementations.

Identify improvement
opportunities and best practices in paid channel growth
and efficiency.

Website Optimisation

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Conduct audits of ihg.com, independent
websites, SYS, and online-shop website to ensure optimisation for high-quality
images, content, links, and accurate translations.

Develop websites
to increase page visits, engagement and improve the user
experience.

Oversee the web design and development of any other new
system or InterContinental brand requirements that may affect hotel
websites.

Implement digital marketing tools to extend the hotels’ reach
and increase revenues.

OTAs and Meta Search Channel
Optimisation

Audit content, and images
on OTAs and Meta Search sites, and amend where appropriate.
Identify
and execute the hotels’ OTA marketing and merchandising tactics such as IHG
boost, Expedia TravelAds and Expedia Accelerator.
Collaborate with
the revenue team to review hotel performance on digital
platforms.
Supervise and provide direction to the Social Media team
to make efficient and effective performance on social organic
activities.

Digital Performance Analysis
and Communication

Analyse and track
the digital marketing campaign effectiveness, identify and exploit opportunities
to streamline digital marketing activities and improve key acquisition
metrics.
Analyse web traffic trends and analytics, develop strategies
and execute actions accordingly to grow online business and system
delivery.
Deliver weekly and monthly reports.
Host the digital
activities meeting.

ACCOUNTABILITY

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Required experience
in Digital Marketing, Channel Management, Agency Management.
Additional experience in Brand Management, Public Relations and Marketing
Communications welcomed.

System Delivery

IHG Winning
Metrics

IHG Fundamental

ROI / ROAS of Online Marketing
efforts

Key Acquisition Metrics

WHAT WE NEED
FROM YOU

Leadership and digital
marketing experience within a service-led fast-paced industry
Experience
developing and implementing a digital marketing strategy.
Excellent
commercial and digital marketing acumen.
Experience in website
development and familiarity with UX.
Excellent negotiating
skills.
Strong analytical skills and hands-on experience with Google
Analytics
Good written and oral communication presentation
skills.
Good managerial skills.
Proven track record in analyzing
the marketplace, establishing revenue targets, and meeting and exceeding
targets, accurately assessing opportunities and marketplace threats,
and developing action plans to combat threats.
Demonstrated ability
to effectively work with stakeholders, prioritise work schedules,
and multitask.
Proven track record of developing appropriate partner
relationships with internal and external customers.
Business competency
in English.

Don't quite meet every single requirement,
but still believe you'd be a great fit for the job? We'll never know unless
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