Cluster Director of Marketing and Communications- Six Senses Rome, Milan & Ibiza

Brand, Content & Creative
Direction

• I define and oversee the content
  and storytelling strategy across all channels, ensuring a consistent, elevated,
  and distinctive brand voice.
• I provide strategic and creative direction on key
  campaigns, ensuring concepts are strong, culturally relevant, and aligned
  with the luxury positioning of the brand.
• I guide and challenge teams to elevate the quality,
  originality, and impact of creative outputs.

• I oversee major brand moments such
  as openings, repositioning, and high-visibility campaigns, ensuring clarity,
  coherence, and ambition.

   

   

style="color: rgb(64, 64, 64);">Partnerships, Collaborations
& Brand Development

style="color: rgb(64, 64, 64);">I identify, develop, and lead
high-impact partnerships across fashion, culture, wellness, and lifestyle
to reinforce the brand’s cultural relevance.
• I build and nurture strong relationships
  with external partners, agencies, and industry stakeholders.
style="color: rgb(64, 64, 64);">I drive the development
of brand extensions and collaborative initiatives that enhance awareness
and commercial performance.
• lang="EN-GB">I ensure all partnerships are strategically aligned, thoughtfully
  executed, and contribute to the long-term brand
  narrative.

Communications, PR & Brand
Visibility

• I define and lead the communications and PR
  strategy across the cluster, ensuring strong and differentiated
  storytelling.
• lang="EN-GB">I oversee the selection, management, and performance of PR
  agencies, ensuring alignment with cluster priorities.
style="color: rgb(64, 64, 64);">I shape and control the brand
narrative across media, press, influencers, and key opinion
leaders.
• I
  identify priority markets and visibility opportunities to optimize media
  presence.
• I
  provide strategic direction to PR and on property teams, ensuring alignment
  and impact.
• I
  ensure strong integration of PR, marketing, and commercial initiatives
  to maximize reach and ROI.

Campaign Leadership & Marketing
Calendar Ownership

style="color: rgb(64, 64, 64);">I define the annual marketing
calendar, ensuring alignment across properties.
• I oversee planning, development,
  and execution of seasonal and tactical campaigns from briefing
  to delivery.
• I
  ensure campaigns remain locally relevant while maintaining a cohesive global
  narrative.
• I
  establish clear processes and ways of working to ensure consistency, efficiency,
  and high-quality execution.

Commercial Integration & Performance
Management

• I ensure all marketing strategies
  are aligned with revenue objectives, positioning marketing as a key driver
  of commercial performance.
• lang="EN-GB">I collaborate closely with sales and revenue teams to identify
  opportunities and maximize business impact.
• I define and oversee performance frameworks, KPIs,
  and reporting structures.
• lang="EN-GB">I monitor and analyse performance and translate insights into
  actionable improvements.

Team Leadership & Cluster
Alignment

• I lead, mentor, and develop the cluster
  marketing team, fostering a culture of excellence
  and collaboration.
• lang="EN-GB">I provide strategic direction and support to on property marketing
  teams, ensuring alignment across locations.
• I establish strong governance and ways of working
  to enable efficient collaboration.
• I act as the central point of coordination between
  properties, corporate teams, and external
  partners.

Guest Experience & On Property
Activation

• I ensure marketing strategies translate
  into meaningful guest experiences across all properties.
style="color: rgb(64, 64, 64);">I oversee on property
activations, programming, and events to reinforce brand positioning and drive
engagement and revenue.
• lang="EN-GB">I collaborate with operational teams to ensure seamless execution
  and alignment between brand promise and guest
  experience.

Innovation, Trends & Market
Intelligence

style="color: rgb(64, 64, 64);">I maintain a strong
understanding of trends across luxury, hospitality, fashion,
and culture.
• I
  identify new opportunities for visibility, audience engagement, and creative
  differentiation.
• lang="EN-GB">I continually challenge existing approaches, bringing fresh
  thinking and innovation to cluster marketing
  strategies.

Qualifications 

To
execute the position of Cluster Director of Marketing & Communications,
have the required qualifications, technical skills and experience in a similar
or greater role in luxury hotels with proven results,  and includes
the following: 

style="color: rgb(64, 64, 64);">A degree in Hospitality,
Marketing, Communications, Business, or a related field. style="color: rgb(64, 64, 64);">8–10+ years of experience
in senior marketing roles within luxury hospitality, lifestyle, fashion,
or related sectors.
• lang="EN-GB">Fluency in English, with additional proficiency in Italian
  and Spanish considered a plus.
• Proven experience leading multi-property or regional
  marketing functions.
• lang="EN-GB">A strong track record in brand building, strategic partnerships,
  and high impact campaigns.
• lang="EN-GB">Deep understanding of luxury audiences, cultural trends, and brand
  positioning.
• lang="EN-GB">Strong analytical abilities to interpret market data and develop
  actionable strategies.
• lang="EN-GB">A strategic and commercial mindset with the ability to balance
  brand and business goals.
• lang="EN-GB">Leadership experience with the ability to inspire and guide cross
  functional teams.
• lang="EN-GB">High creative sensitivity and strong brand
  understanding.
• lang="EN-GB">Excellent stakeholder management and influencing
  skills.
• lang="EN-GB">Ability to operate effectively at both strategic and executional
  levels.
• Strong
  organization, proactivity, and results orientation.
• A valid EU work permit or EU
  citizenship.
• lang="EN-GB">Residency in Milan, Italy or available to move
  to Milan.