Monitors competitors activities and assists in marketing
intelligence
Refers sales leads to appropriate personnel within
the InterContinental Hotels Group
Sells to new, existing
and prospective customers considering goals set forth in the sales strategy,
negotiating optimum rate for the benefit of the business
Services
existing business through management of account bases
Sell all facets
of the hotel
Manage the corporate head office and the preferred hotel
history for that company
Develop and maintain a regular pattern
of sales calls, meeting with principals of target market
Provides
direction on, and conducts market research and analysis
Develops
and maintains contact with business generators, meeting and convention planners,
visitors/convention bureau, travel agents, tour operators, airlines, corporate
accounts, Government Departments and other producers closely allied to Hotel
business
Builds profile within local market place through attendance
at various events and local market place
Conduct client interviews
Plan and conduct familiarization tours and site inspections
Travel
when required to promote the hotel and develop potential business
Maintain regular contact with the IHG hotels in your region and the regional
reservation office
Monitors existing business and inputs into sales
strategy meetings to maximize business
Grows existing business
and establishes and pursues leads which will develop business
Interfaces with operations on a timely basis
Initiates and prepares
tenders for business
Assesses sales and marketing data
Assists with the preparation of new products and services
Assists
in the evaluation of sales and marketing activities
Analyses sales mix
and likely impact on hotel goals
