Salesforce Developer - Email Marketing Cloud

Role Purpose

Manage, execute, and optimize SFMC email
and mobile development for IHG’s customer-centric email marketing program,
ensuring flawless delivery while driving channel efficiencies
and effectiveness.

Key Accountabilities

• Develop, build, and test, email communications within Salesforce Marketing
  Cloud using Content Builder, Data Extensions, Journey Builder, Automations
  Studio, Mobile Studio and programming languages.
• Design and develop
  multi-channel customer journeys within Journey Builder, ensuring scalability
  and maintainability, with technical leadership and best practices.


• Serve as a subject matter expert on Automation Studio, Data Extensions,
  Mobile Studio, Content Builder, and related SFMC tools, 
• Write
  and optimize SQL queries to manage and manipulate data within SFMC
  databases.
• Program dynamic, data-driven emails and landing pages
  utilizing AMPscript, Journey Builder, Automation Studio, API integrations,
  and SSJS, while reviewing and improving code quality across the team.


• Promote and share industry best practices related to development, strategy,
  testing, and accessibility.
• Collaborate closely with marketing and data
  teams to translate campaign requirements into robust technical solutions.


• Ensure adherence to best practices in email development, including
  personalization, segmentation, data management, and deliverability
  optimization.
• Troubleshoot and resolve technical issues related
  to email campaigns and SFMC platform performance.
• Stay up-to-date
  with Salesforce Marketing Cloud features, industry trends, and emerging martech
  innovations to continuously improve team capabilities.
• Support code
  reviews, knowledge sharing, and documentation to maintain high-quality
  standards.
• Drive innovation in customer communications and template
  design, fostering a culture of continuous improvement.
• Collaborate
  with Inbox Monster to monitor deliverability and communication rendering,
  ensuring optimal performance.
• Oversee the development of personalized
  content within the Movable Ink platform and its integration into commercial
  and loyalty communications.
• Maintain, evolve, and expand a modular
  email template codebase, ensuring consistency and reusability.
• Assist
  in resource planning and workload management within the email development
  team.

Education

• Bachelor’s degree in Computer
  Science, Marketing Technology, Marketing, or a related field, or equivalent
  professional experience.

Experience

• Four years
  of hands-on experience with Salesforce Marketing Cloud, including AMPscript,
  Journey Builder, Automation Studio, Content Builder, and Data Extensions.


• Salesforce certifications are a plus.
• Demonstrated project
  management skills in multi-stakeholder environments, including organizing,
  planning, and executing large-scale projects.
• Familiarity with Mobile
  Studio and integrating mobile messaging campaigns is a plus.
• Experience
  with project management methodologies (e.g., Agile) and tools
  is advantageous.
• Experience working with data privacy regulations such
  as CAN-SPAM, GDPR, or CCPA.

Technical Skills and Knowledge

• Strong marketing automation strategy and implementation experience
  with email products, CRM tools and systems
• Experience engaging
  and influencing cross-functional working partnerships in a global
  organization
• Experience of working within a complex business with
  a range of stakeholders with different needs
• Ability to maintain
  a service-oriented team culture, that delivers consistent, high-quality work
  for IHG’s complex stakeholder group
• Strong project management skills
  to juggle multiple projects often having tight deadlines
• Excellent
  organizational skills with extreme attention to detail, accuracy
  and accountability
• Strong interpersonal and above-average communication
  skills