This position will be fully responsible for the operation of IHG's performance
marketing program and will develop performance marketing strategies tailored
to the Chinese market. Will manage the day-to-day operations of the global
Performance Marketing program including ignite and boost, with a focus on search
engine marketing/paid search. This is a hands-on role that involves sizable
marketing budgets with a high level of accountability. The candidate will manage
the paid search accounts / performance accounts to drive direct rooms revenue
into IHG’s portfolio of hotels, and continuously optimize the media
effectiveness.
Your day to day • Take ownership of the day-to-day account management across
local (Baidu, 360…) and global search engine partners (Google, Bing…) • Lead
the search agency to manage the local search account optimization and drive
efficiency. Ensure timely and high-quality delivery of tasks including targeted
keyword research, creation of relevant and compelling ad copy, as well
as implementation of A/B tests and bidding optimization • Analyze and optimize
the account performance to maximize the media buy effectiveness. Provide
reporting and optimization tactics on a regular basis to the immediate team
and wider Brand and Marketing stakeholders • Stay current with new advances
in Search Engine Marketing, competitive landscape and keyword research. Test out
related placements to find out optimal ways to drive incremental revenue
and innovation. Effectively share insights/best practices to the Digital & Voice
team and stakeholders • Keep effective communication with Global Ignite team
and other regional counterparts to promote China hotels in overseas paid media
as to drive inbound traffic and improve conversion • Work with analytics
and Marketing product teams to ensure network transactions are tracked
and reported accurately. Identify and communicate trends and milestones
of program performance to key stakeholders
What we need from you •
Bachelor’s or master’s degree in marketing management, or equivalent practical
experience. • Minimum of 5 years of hands-on experience in performance media. •
Candidates with direct experience managing campaigns on leading media platforms
(such as Google or Baidu) will also be given priority • Profound knowledge
of the local and global paid search landscape • Hands-on experience with search
management and analytical tools, such as Google AdWords Editor, Baidu Phoenix
Editor, Google Analytics and Omniture. Knowledge of Kenshoo is strongly
preferred • Demonstrated proficiency in Excel, Word and PowerPoint required •
Demonstrated strong presentation skills in good command of English
and Mandarin
At IHG Hotels
& Resorts, we work together to deliver True Hospitality for Good on a global
scale. With corporate offices and over 6,000 hotel destinations worldwide,
a career at IHG is the perfect way to broaden your horizons. You’ll experience
our unique culture and brilliant colleagues who will support and inspire
you. With a host of corporate opportunities to choose from, wherever you are
on your career journey, and whatever you want to achieve there’s Room for You
at IHG.
Over recent years, we’ve transformed our
company. We have bold ambitions to drive performance and maintain our relentless
focus on growth in order to be the hotel company of choice that guests & owners
love.
We are a hospitality business at our core
and value connections and being together helps us foster a unique sense
of belonging that also supports productivity. That’s why here at IHG, we give
our colleagues flexibility and balance – working in a hybrid way, blending
office and remote working collectively. We recognise that every role
is different, that’s why leaders work with teams to determine how and when
they collaborate.
We provide a wide range
of benefits designed to help you live your best work life. These include
impressive room discounts across our many properties, recharge days
and volunteering days throughout the year. Through our myWellbeing framework,
we are committed to supporting wellbeing in your health, lifestyle,
and workplace. We offer a unique and inclusive culture, where there is always
Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where
we celebrate difference and encourage colleagues to bring their whole selves
to work. IHG Hotels & Resorts provides equal employment opportunities
to applicants and employees without regards to race, color, religion, sex,
sexual orientation, gender identity, national origin, protected veteran status,
disability, or any other category protected by applicable laws. We promote
a culture of trust, support, and acceptance. Always welcoming different
backgrounds, experiences, and perspectives.
