This role is responsible for driving the optimization of marketing technology
capabilities, customer data applications, AI-enabled marketing solutions,
and marketing performance across Greater China. The position sits at
the intersection of marketing, data, and technology, partnering closely
with commercial and marketing teams, including Loyalty, Shared Services, Brand,
Product, and external agency partners to enhance marketing capabilities, improve
customer data usage, and drive business performance through scalable MarTech
solutions, automation, AI-driven capabilities, and data-driven insights.
Your day to day • Drive the development and optimization of MarTech and customer
data capabilities across CRM, CDP, marketing automation, audience targeting,
lifecycle marketing, and campaign measurement to support business growth
and marketing effectiveness. • Partner with commercial, marketing, analytics,
product, and technology teams to translate business needs into scalable
marketing solutions, reporting frameworks, and data applications. • Lead
marketing performance and measurement initiatives, including dashboard
development, campaign analysis, experimentation, attribution, MMM initiatives,
and performance optimization through tools such as SQL, Python, Tableau,
and data warehouse platforms. • Collaborate with global analytics and technical
teams on customer data integration, governance, tracking, and operational
processes to ensure data quality, compliance, and scalability. • Explore
opportunities to apply AI and automation to improve marketing operations,
customer engagement, and decision-making efficiency.
What we need
from you • Bachelor’s degree or above in Marketing, Business Analytics, Data
Science, Computer Science, or related field. • 6–8 years of experience
in MarTech, CRM, marketing analytics, digital marketing, or related areas. •
Strong understanding of customer data, segmentation, lifecycle marketing,
and marketing performance measurement. • Experience working cross-functionally
with both business and technical teams in a fast-paced environment. • Strong
analytical, problem-solving, and stakeholder management skills. • Familiarity
with tools such as Tableau, Power BI, SQL, CDP/CRM, or marketing automation
platforms preferred. • Excellent communication skills in both English
and Chinese. • Experience in hospitality, travel, loyalty, or consumer-facing
industries is a plus.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good
on a global scale. With corporate offices and over 6,000 hotel destinations
worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll
experience our unique culture and brilliant colleagues who will support
and inspire you. With a host of corporate opportunities to choose from, wherever
you are on your career journey, and whatever you want to achieve there’s Room
for You at IHG.
Over recent years, we’ve
transformed our company. We have bold ambitions to drive performance
and maintain our relentless focus on growth in order to be the hotel company
of choice that guests & owners love.
We are
a hospitality business at our core and value connections and being together
helps us foster a unique sense of belonging that also supports productivity.
That’s why here at IHG, we give our colleagues flexibility and balance – working
in a hybrid way, blending office and remote working collectively. We recognise
that every role is different, that’s why leaders work with teams to determine
how and when they collaborate.
We provide a wide
range of benefits designed to help you live your best work life. These include
impressive room discounts across our many properties, recharge days
and volunteering days throughout the year. Through our myWellbeing framework,
we are committed to supporting wellbeing in your health, lifestyle,
and workplace. We offer a unique and inclusive culture, where there is always
Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where
we celebrate difference and encourage colleagues to bring their whole selves
to work. IHG Hotels & Resorts provides equal employment opportunities
to applicants and employees without regards to race, color, religion, sex,
sexual orientation, gender identity, national origin, protected veteran status,
disability, or any other category protected by applicable laws. We promote
a culture of trust, support, and acceptance. Always welcoming different
backgrounds, experiences, and perspectives.
