Account Assistant Manager/経理 アシスタントマネージャー（コートヤード・バイ・マリオット沖縄リゾート）

JOB SUMMARY

The
Account Manager is responsible for managing and maintaining on-going
relationships with properties and owners, and works closely with Marketing
Knowledge Experts (KE) to ensure Marketing initiatives are being executed at
the property and regional levels in partnership with the Centers of Excellence
(COE). Serves as the primary point of contact for a collection of hotels
for Brand, Marketing and Digital (BMD) needs. Designs customized annual
marketing and implementation plans for each assigned property including setting
key marketing goals and identifying key marketing channels to be utilized
to reach goals.

CANDIDATE PROFILE

Education and Experience

• 2-year degree
in Marketing, Hospitality Management or related major; 4 years’ experience
in Marketing, Hospitality Management, or related professional area.

OR

• 4-year degree in Marketing, Hospitality Management or related
major; 2 years’ managerial experience in Marketing, Hospitality Management,
or related professional area.

• Fluency of English and Spanish required.

Preferred:

• MBA or similar advanced
degree.

• Hotel property experience, hotel field marketing experience,
or related.

• Prior experience in the field of marketing or marketing
services support, digital marketing and social media.

• International
working experience.

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions
critical to the successful performance of the position:

• Serves
as the primary point of contact for a collection of hotels for Brand, Marketing
and Digital (BMD) needs.

• Designs customized annual marketing
and implementation plans for each assigned property including setting key
marketing goals and identifying key marketing channels to be utilized to reach
goals.

• Communicates with property to get input throughout planning
process.

• Understands owner expectations in order to develop effective
marketing solutions that meet the expectations and create value for both owners
and Marriott International.

• Develops a thorough understanding of
the lodging business (hotel operation, industry drivers, challenges,
competitors, MI’s position in the global marketplace) and cutting edge marketing
trends to unveil opportunities for growth.

• Understands global brand
and marketing strategies and their application to the Latin American markets
and its consumers.

• Evaluates if global strategies meet the marketing
needs of all the brands for the Latin American Markets and pull through new
marketing programs/products/services to ensure successful, brand appropriate
local implementation.

• Provides marketing budget guidance to property
leadership.

• Works with COEs, KEs and other MI teams to execute key
marketing and digital activities.

• Manages coordinators and any other
BMD support personnel, as assigned and ensure quality of work.

• Shares
quantitative view on how various channels/activities support business objectives
(e.g., anticipated ROI per channel) and set goals/targets.

• Determines
KPIs and specific goals for properties, monitor progress against those goals
and provide reports and information about progress.

• Updates plans
as needed based on performance.

• Educates hotel and regional leadership
about strategy, best practices, and policies/procedures to uphold adherence
to and adoption of regional guidance.

• Educates GMs/owners on marketing
and eCommerce topics and trends.

• Identifies opportunities for expanding
services for a given property; shares value of expanded services with property
leadership; includes ROI analyses for services and campaigns.

• Responds
to ad-hoc requests.