Assistant F&B Marketing Manager

Negotiable

Marriott International

Experience

1-3 years

Job Type

Full Time

Location

United Arab Emirates, Dubai

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Job Description

POSITION SUMMARY

style="margin-left:9.55pt">The Assistant F&B Marketing Manager
is responsible for developing and executing strategic marketing initiatives
for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B
Marketing Manager, this role oversees marketing calendars, ensures seamless
campaign execution, and drives outlet-specific positioning through tailored
annual marketing plans. The position plays a key role in shaping F&B brand
strategies, launch concepts, and promotional frameworks that enhance guest
engagement and revenue. The role manages social media channels, supports content
creation, and coordinates cross-functional stakeholders to deliver impactful,
on-brand storytelling across all F&B touchpoints within the property.

CANDIDATE PROFILE
Experience:
•
3–5 years of marketing experience, preferably in hospitality, F&B, luxury,
or lifestyle brands
• Proven experience in planning and executing
integrated marketing campaigns
• Hands-on experience managing social media
accounts and digital content strategies
• Exposure to developing marketing
plans, brand strategies, and launch campaigns
• Experience working
with agencies, creative teams, and cross-functional stakeholders
• Prior
experience in a supervisory or senior executive marketing role is
an advantage
Skills and Knowledge
• Strong expertise
in F&B marketing, including outlet positioning, promotions, and guest
engagement strategies
• Advanced understanding of social media platforms,
content planning, and performance optimization
• Ability to develop
structured marketing calendars and annual marketing plans
• Strong
creative and strategic thinking, with the ability to translate brand vision into
execution
• Proficiency in Adobe Creative Suite and/or Canva for content
development and approvals
• Knowledge of campaign reporting, analytics,
and KPI tracking to measure performance and ROI
• Excellent project
management skills with the ability to handle multiple campaigns simultaneously

• Strong communication and storytelling skills, with attention to brand
tone and consistency
• Understanding of luxury hospitality brand standards
and guest experience expectations
• Ability to collaborate effectively
with F&B operations, culinary teams, and marketing
leadership
Education or Certification
• Bachelor’s
degree in marketing, Communications, Hospitality Management, or a related
discipline
• Additional certifications in digital marketing, branding,
or social media are a plus

Core work activities

style="margin-left:11pt">The following are specific responsibilities
and contributions critical to the successful performance of
the position:

Marketing Strategy & Planning

Develop annual, outlet-specific marketing plans aligned with revenue
and brand objectives
Define F&B brand strategies, positioning,
and campaign direction for all outlets
Identify key commercial
opportunities and seasonal activations

style="margin-left:0.25in">Campaign Development &
Execution

Plan, brief, and execute integrated marketing
campaigns across F&B outlets
Manage campaign timelines,
deliverables, and stakeholder alignment
Oversee execution
of promotions, launches, and experiential activations

style="margin-left:0.25in">Marketing Calendar Management

Own and maintain the F&B marketing calendar for the property

Coordinate all outlet campaigns, offers, events, and partnerships

Ensure alignment between marketing initiatives and operational
readiness

Social Media
Management

Oversee content strategy and day-to-day
management of F&B social media channels
Create, curate, and approve
engaging content aligned with brand tone
Monitor performance
and optimize content based on insights and trends

style="margin-left:0.25in">Content Development & Brand
Execution

Collaborate on photo and video shoots, ensuring
strong visual storytelling
Support the creation of campaign assets,
menus, and promotional materials
Ensure consistency across all brand
touchpoints and digital platforms

style="margin-left:0.25in">Launch Planning & Brand
Activations

Lead marketing plans for new outlet openings,
menu launches, and rebranding initiatives
Develop go-to-market
strategies including teaser, launch, and sustain phases
Coordinate
cross-functional teams to ensure successful execution

style="margin-left:0.25in">Reporting & Performance
Analysis

Track campaign performance and prepare detailed
reports with insights and recommendations
Analyze social media,
digital, and campaign KPIs to optimize future initiatives
Present
findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency
Coordination

Work closely with culinary, operations, PR,
and external creative agencies
Manage timelines, approvals,
and deliverables across multiple stakeholders
Support media
and influencer collaborations as part of campaign strategies

PREFERRED QUALIFICATIONS

Education: High
school diploma or G.E.D. equivalent.

Related Work Experience: At least 1
year of related work experience.

Supervisory Experience: No supervisory
experience.

License or Certification: None

At
Marriott International, we are dedicated to being an equal opportunity employer,
welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued
and celebrated.

Our greatest strength lies in the rich blend of culture, talent, and experiences
of our associates. We are committed to non-discrimination on any protected
basis, including disability, veteran status, or other basis protected
by applicable law.

Marriott Hotels strive to elevate
the art of hospitality, innovating at every opportunity while keeping
the comfort of the oh-so-familiar all around the globe. As a host with Marriott
Hotels, you will help keep the promise of “Wonderful Hospitality. Always.”
by delivering thoughtful, heartfelt, forward-thinking service that upholds
and builds upon this living legacy. With the name that’s synonymous
with hospitality the world over, we are proud to welcome you to explore a career
with Marriott Hotels.

In joining Marriott Hotels, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your
purpose, belong to an amazing global team, and become the best
version of you.

JW Marriott is part of Marriott
International's luxury portfolio and consists of more than 100 beautiful
properties in gateway cities and distinctive resort locations around the world.
JW believes our associates come first. Because if you’re happy, our guests
will be happy. JW Marriott associates are confident, innovative, genuine,
intuitive, and carry on the legacy of the brand’s namesake and company founder,
J.Willard Marriott. Our hotels offer a work experience unlike any other, where
you’ll be part of a community and enjoy true camaraderie with a diverse group
of co-workers.

JW creates opportunities for training, development, recognition and most
importantly, a place where you can pursue your passions in a luxury environment
with a focus on holistic well-being. Treating guests exceptionally starts
with the way we take care of our associates. That’s The JW Treatment™.
In joining JW Marriott, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your
purpose, belong to an amazing global team, and become the best
version of you.

Marriott International

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We have an extraordinary portfolio of brands, with over 9,700 hotels and resorts under more than 30 preferred brands in the industry, covering 143 countries and regions, offering a richer selection for you to feel, experience, and explore the world.

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