Assistant Manager, Brand Management, APEC (Select & Midscale Brands)

Negotiable
Experience
Unlimited
Job Type
Full Time
Location
Singapore, Singapore
Job Description

JOB
SUMMARY

  • Support the execution of Select
    Service and Midscale brand strategies, initiatives, and standards across APEC.
  • Partner with regional, area, and hotel teams to drive
    consistent brand delivery, operational excellence, and guest experience.
  • Drive brand operations through the development,
    governance, and continuous enhancement of brand and hotel standards, partnering
    with hotel teams to ensure brand compliance and operational
    readiness.
  • Contribute to multi-brand projects,
    activations, communications, and stakeholder engagement initiatives.
  • Ensure brands remain clearly differentiated through
    distinct positioning, products, experiences, and standards.

  • Collaborate cross-functionally to deliver brand-aligned solutions
    and support strategic priorities.
  • Facilitate training
    and communications to strengthen understanding of brand standards, positioning,
    and
    programs.

SCOPE
Responsible
for the management of Select and Midscale brands; as determined by
the Director

  • Key project facilitation and integration
    across APEC
  • Support Liaison between global/continent Brand
    and regional operations

CANDIDATE PROFILE

Education and Experience

  • Prior hotel operations experience is strongly
    preferred
  • Three or more years of property‑level
    experience is an advantage.
  • Exposure to working
    with multiple hotel brands is beneficial.
  • Experience
    coordinating projects to ensure work is delivered on time and within
    budget
  • Hands‑on experience supporting projects
    with agencies, vendors, or strategic partners.
  • Strong
    presentation and communication skills, with the ability to help develop clear,
    compelling presentations.
  • Proven ability to work
    effectively with cross‑functional teams to support business priorities.
  • Demonstrated capability to support complex projects
    from planning through successful execution.
  • Ability
    to problem‑solve, think creatively, and help drive speed‑to‑market solutions.
  • Strong organizational skills, with the ability to manage
    multiple projects at once and work under tight timelines.

  • Experience collaborating with teams, vendors, or customers in remote
    locations or across multiple time zones.
  • Strong team
    player who can build relationships and collaborate across disciplines.
  • English proficiency required;
    proficiency in another Asian language (written and spoken) is strongly
    preferred.

style="margin-left:0.25in">CORE WORK ACTIVITIES

Managing
Projects and Priorities

  • Execute assigned
    components of the brand team’s priorities and deliver expected outcomes
    independently.
  • Ensure all presentations and materials
    reflect the brand tone of voice with clear, concise, and compelling writing.
  • Collaborate with team members and provide support when
    needed to help complete assignments on time. .
  • Apply
    creative and practical thinking to help develop, plan, and implement new brand
    programs or initiatives.
  • Recommend improvements
    to strengthen the effectiveness of existing processes or programs.

  • Understand and help meet the needs of key stakeholders involved
    in brand management work.
  • Support the achievement
    of performance, budget, and team
    goals.

Operations &
Culture

  • Manage regular communication
    on brand operations updates and brand standards for the field and hotels.
  • Work closely with properties and regional/area operations
    teams to support consistent implementation of brand standards, procedures,
    and programs.
  • Coordinate and share brand updates
    and brand education with hotel and above-property teams.

Brand Strategy &
Planning

  • Assist in communicating brand
    strategy, product positioning, and implementation guidance across teams.
  • Support the dissemination of brand standards to Brand
    Management Leaders, GMs, Operations Leaders, and other audiences.

  • Act as a brand standards advocate, helping reinforce compliance across
    the continent.

Brand Performance &
Development

  • Support the rollout
    of global brand operation strategies while ensuring alignment with APEC
    and market-specific needs.
  • Assist with the localization
    and implementation of new brand initiatives in APEC.

  • Partners with brand leads and operations team to ensure on-brand
    products and guest journey elements are delivered.

  • Monitor brand performance indicators (e.g., guestVoice, MI
    Healthcheck) and work with cross-functional teams to recommend follow-up actions
    aligned with brand and continent
    goals.

Operations &
Culture

  • Manage regular communication
    on brand operations updates and brand standards for the field and hotels.
  • Work closely with properties and regional/area operations
    teams to support consistent implementation of brand standards, procedures,
    and programs.
  • Coordinate and share brand updates
    and brand education with hotel and above-property teams.

  • Support onboarding processes and scheduling for General Managers
    and key stakeholders.

Style &
Design

  • Provide support and guidance
    on operational design aspects tied to the branded guest journey (e.g., sensory
    elements, look books).
  • Engage with ADOPS, Regional
    Operations Leaders, and hotel teams to support
    execution.

MANAGEMENT COMPETENCIES

Leadership


  • Adaptability - Maintains performance level under pressure or when
    experiencing changes or challenges in the workplace.

  • Communication - Conveys information and ideas to others in
    a convincing and engaging manner through a variety of methods.

  • Problem Solving and Decision Making - Identifies and understands
    issues, problems, and opportunities; obtains and compares information
    from different sources to draw conclusions, develops and evaluates alternatives
    and solutions, solves problems, and chooses a course of action.

  • Professional Demeanor - Exhibits behavioral styles that convey
    confidence and command respect from others; makes a good first impression
    and represents the company in alignment with its
    values.

Managing
Execution

  • Building and Contributing to Teams -
    Participates as a member of a team to move toward the completion of common goals
    while fostering cohesion and collaboration among team members.

  • Driving for Results - Sets high standards of performance for self
    and/or others; assumes responsibility for work objectives; initiates, focuses,
    and monitors the efforts of self and/or others toward the accomplishment goals;
    proactively takes action and goes beyond what is required.

  • Planning and Organizing - Gathers information and resources required
    to set a plan of action for self and/or others; prioritizes and arranges work
    requirements to accomplish goals and ensure work
    is completed.

Building
Relationships

  • Coworker Relationships -
    Interacts with others in a way that builds openness, trust, and confidence
    in the pursuit of organizational goals and lasting relationships.

  • Customer Relationships - Develops and sustains relationships based
    on an understanding of customer/stakeholder needs and actions consistent
    with the company’s service standards.
  • Global Mindset -
    Supports employees and business partners with diverse styles, abilities,
    motivations, and/or cultural perspectives; utilizes differences to drive
    innovation, engagement and enhance business results; and ensures employees
    are given the opportunity to contribute to their full
    potential.

Learning and Applying Professional
Expertise

  • Applied Learning - Seeks and makes
    the most of learning opportunities to improve performance of self and/or
    others.
  • Business Acumen - Understands and utilizes
    business information to manage everyday operations and generate innovative
    solutions to approach business and administrative challenges.

  • Technical Acumen - Understands and utilizes professional skills
    and knowledge in a specific functional area to conduct and manage everyday
    business operations and generate innovative solutions to approach
    function-specific work challenges.
  • Brand Management -The
    ability to generate brand strategies that create brand recognition
    and differentiation and ultimately have a positive impact on customer
    relationships and business profitability.
  • Proficiency
    in basic computer skills is a prerequisite, with a demonstrated technical acumen
    in project management being highly desirable.
  • Exceptional
    communication and interpersonal skills, enabling effective collaboration
    and seamless liaison with diverse stakeholders.


Marriott International is the world’s largest hotel company,
with more brands, more hotels and more opportunities for associates to grow
and succeed. Be where you can do your best work,​ begin your
purpose, belong to an amazing global​ team, and become the best
version of you.

We have an extraordinary portfolio of brands, with over 9,700 hotels and resorts under more than 30 preferred brands in the industry, covering 143 countries and regions, offering a richer selection for you to feel, experience, and explore the world.