Assistant Marketing Manager - Emirates Wolgan Valley, a Ritz-Carlton Lodge

JOB SUMMARY

The Assistant Marketing Manager is part of an important team that creates
and executes property-level communications to our customers. Under
the leadership of the Director of Marketing, this role promotes on-brand
messaging to customers through traditional, digital, and social media channels
all with the goal of enhancing the image of the hotel. This role helps build
direct marketing plans, targeted campaigns, and activated channels to the end
of driving consumer awareness and preference, increasing market share,
and building broader portfolio and brand awareness. This role focuses
on showcasing Food and Beverage promotions, both to hotel guests and to local
patrons. As part of the Marketing and Communication team, this role is fully
connected into resources in their region; Assistant Marketing Managers liaise
and build deep partnerships with their regional eCommerce and Marketing teams
to verify all local, social, and digital marketing efforts are effectively
integrated with the selling efforts for the organization.

This role also gets to do a little bit of everything, from balancing traditional
and digital marketing and eCommerce activities to contributing to public
relations (PR) activities for the hotel. Success is measured by how well
they help drive the sales and revenue strategy of the property, social media
engagement and also by how effectively leveraged the resources around them
are to create truly compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education
and Experience

Required:

• 2-year degree from
an accredited university in Marketing, Public Relations, Business Administration
or related major and 4 years experience in the sales, marketing, digital
or related professional area; hospitality marketing or digital advertising
experience preferred

OR

• 4-year bachelor's degree in Marketing,
Public Relations, Business, or related major; 2 years experience in the sales,
marketing, digital or related professional area; hospitality marketing
or digital advertising agency experience preferred.

CORE WORK
ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food
and Beverage leader, Operations leaders, Director of Marketing Communications,
and cluster marketing and ecommerce teams.

• Partners with Operations,
Food & Beverage and Sales teams to execute promotions and campaigns
to target in-house guests with promotions that drive incremental revenue to
the hotel.

• Acts as the liaison between the marketing department
and advertising agency on the tactical advertising campaigns' creative and media
plans, particularly for food and beverage promotions.

• Manages F&B
media schedules and verifies prompt settlement of accounts.

• Partners
with property Revenue Management to verify correct offer loading, verifying
advertisement targeting is correctly directed at relevant consumer groups

• Executes email marketing, and display advertising.

• Maintains
frequent, active engagement with Cluster eCommerce manager to verify alignment,
pull-through, and 2-way communication about the status, performance evaluation,
opportunities, and issues related to online programs and initiatives.

•
Verifies all advertising for the hotel in digital channels is in alignment
with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital
channels (e.g., hotel website, travel sites).

• Develops and executes
promotions campaign in F&B, weddings, spa, rooms and conferences through
relevant digital and social media channels.

• Engages in proactive online
reputation management by surfacing relevant guest comments (positive
or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

•
Develops a comprehensive PR plan per quarter along with agency and and executes
post sign-off from GM.

• Maintains a comprehensive list of local media
contracts, with particular emphasis on food critics and bloggers.

•
Manages assigned accounts as per the media account management system.

•
Writes and distributes all press releases for property events, promotions,
and outlets.

• Manages the execution of hotel sponsored events,
community/government relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive
quality press coverage through media engagement, in alignment
with communications objectives.

• Verifies the news clippings and other
online, print, and social media mention report is completed on a monthly basis
for property distribution.

• Manages external vendors and media agencies;
works with agency partners and continent PR leader to identify strategic media
buys for their hotel(s).

• Surfaces and vets PR leads from the continent
PR Leader regarding which are the best media to promote the hotel.

•
Supports the co-ordination of photography for F&B advertising, collateral
and public relations purposes between the hotel, advertising agency and
the regional field marketing teams.

• Manages photo shoots for seasonal
or festive promotions in partnership with the cluster or area marketing
team.

• Acts as central point of contact for regionally approved local
photographers for food, amenity, and property imagery; coordinates with area
or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

•
Coordinates and executes Hotel and F&B printed materials.

• Controls
quantity and inventory of all Hotel marketing collateral and verifies copies
are filed in a comprehensive manner.

• Assists in the production of all
property, F&B display, and temporary signage in hotel public areas.

•
Promotes collection of competitors collateral and publicity on a monthly
basis.

• Manages the execution of F&B direct marketing
activities.

• Verifies all collateral is as per brand standard guidelines
and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development,
co-ordination and execution of all communications activities with a strong
emphasis on property F&B promotions and campaigns.

• Helps with
the publication of hotel’s newsletter(s).

• Supports communications
duties and functions as deemed necessary.

• Assists in the liaison
and execution of joint F&B promotions.

• Works with eCommerce
to verify the Hotel’s website and related websites are updated on a regular
basis.

• Partners with Director of Marketing to create marketing plan
aligned to hotel sales and revenue strategy.

• Provides training
and marketing leadership and act as a marketing subject matter expert for GMs,
Sales Leaders and Managers, and Revenue leaders.

• Coordinates
with property and above property eCommerce and Revenue Management teams
to report success of property marketing and eCommerce performance.

•
Keeps abreast of competition and its collateral, advertising, and marketing
efforts and constantly evolving digital and marketing trends.