Asst Digital Marketing Manager

POSITION SUMMARY

JOB SUMMARY

To undertake the primary
responsibility of digital marketing efforts to support revenue generation, brand
engagement, online strategies and ensure the upkeep of the hotel’s brand
and image.

JOB DUTIES
AND RESPONSIBILITIES

Website Management

• Position the hotel’s website as the priority channel of online
  distribution and optimise the hotel’s overall digital presence.


• Responsible for updating content and managing inventory of the dining
  websites for Java+, Wan Hao Chinese Restaurant and Crossroads as well as retail
  events such as Mooncakes, Festive and Chinese New Year.
• Ensure accuracy
  of the content and presentation on the websites, third party portals,
  directories and websites where the hotel is listed and/or distributes
  inventory.
• Work closely with Marriott Digital Services (MDS) to deploy
  website enhancements and functionality upgrades.

Search
Engine Marketing / Optimisation (SEM / SEO)

• Responsible
  for driving room revenue using Paid Search Optimisation and running online
  campaigns via third party vendors including PLUS, ADARA, Google Adwords, Expedia
  Travelads and Booking Network Sponsored Ads.
• Implementing SEO best
  practices to improve website ranking and drive organic traffic.


• Monitoring and analyse the performance of digital marketing campaigns using
  tools like Google Analytics, PLUS Platform and prepare reports to measure
  effectiveness and ROI.
• Review the ranking of the hotel website
  on search engines, and update the hotel website with relevant search terms
  and adequate keyword frequency to ensure that the hotel website gets the best
  possible natural page rank in the languages available.
• Update
  and optimize meta descriptions and tags.

Digital
Marketing

• Develop and implement e-marketing initiatives
  to increase revenue and conversion.
• Establish and implement the hotel’s
  annual advertising plan for all digital channels
• Assist on matters
  related to creative and media planning for display campaigns.
• Ensure
  brand and marketing messages on online channels are consistent with overall
  marketing activities (i.e. special promotions/offers etc.)
• Review
  and monitor hotel’s primary competition set on a regular basis online
  and ensure/maintain competitiveness and “web appeal”.

Email Marketing

• Prepare and send email
  newsletters to all qualified guests/individuals that have subscribed to receive
  the hotel e-newsletter regularly.
• Ensure emails are in line with
  the strategy and corporate guidelines.
• Analyse email productivity
  and profile segmentation.
• Undertake database acquisition to build
  the email database.

Social Media

• Manage day-to-day activities of social media channels such as Facebook,
  Instagram and LinkedIn.
• Generate video / image content with exceptional
  writing skills for online website, e-newsletter and social media.


• Assist with content seeding efforts, development and pull-through of social
  media brand strategy and overarching reports.
• Provide weekly analysis
  of data from listening and CMS tools and generate reports for online, social
  media activities and competitors across multiple digital channels, and providing
  insights of hotel’s digital performance and data.

Marketing Communications

• Manage marketing
  and related communication needs of the hotel ranging from preparing marketing
  brochures & collaterals to creating online content while complying
  with brand requirements, to deliver brand reputation growth and drive
  the business objectives.
• Identify media opportunities, develop
  and manage media relationships, identify and drive creative news-making
  opportunities including blogger and influencer management.
• Monitor
  coverage of the company and key industry developments across print, online,
  broadcast and social media platforms, as well as track the performance of media
  communications efforts.
  

▪ Any other duties
as may be assigned from time to time.

JOB
REQUIREMENTS

• Minimum Bachelor in Marketing
  Communications, Digital Marketing, or a related course attained.


• At least 1 year of relevant experience with current or last hold
  the position of at least an Assistant Manager level in digital marketing,
  marketing communication, social media or a related field.


• Great written and verbal communication skills with the ability
  to convey ideas clearly and effectively.
• Great project
  management and coordination skills, with the ability to manage campaigns
  and initiatives from planning through execution.
• Proactive
  and highly organised, with the ability to work independently and manage multiple
  priorities effectively.
• Analytical mindset with
  the ability to interpret campaign performance data and derive actionable
  insights for continuous improvement.
• Familiarity
  with digital marketing platforms, social media tools and content management
  systems (CMS) is preferred.

JW Marriott is part
of Marriott International's luxury portfolio and consists of more than 100
beautiful properties in gateway cities and distinctive resort locations around
the world. JW believes our associates come first. Because if you’re happy, our
guests will be happy.

JW Marriott associates are confident, innovative, genuine, intuitive, and carry
on the legacy of the brand’s namesake and company founder, J.Willard Marriott.
Our hotels offer a work experience unlike any other, where you’ll be part of
a community and enjoy true camaraderie with a diverse group of co-workers. JW
creates opportunities for training, development, recognition and most
importantly, a place where you can pursue your passions in a luxury environment
with a focus on holistic well-being. Treating guests exceptionally starts
with the way we take care of our associates. That’s The JW Treatment™.

In joining JW Marriott, you join a portfolio of brands with Marriott
International. Be where you can do your best work,​ begin your
purpose, belong to an amazing global​ team, and become the best
version of you.