AsstMgr-Marketing& Communications

JOB SUMMARY

The Marketing Assistant Manager is part of an important team that creates
and executes property-level communications to our customers. Under
the leadership of the Manager of Marketing and Communication, this role promotes
on-brand messaging to customers through traditional, digital, and social media
channels all with the goal of enhancing the image of the hotel. This role helps
build direct marketing plans, targeted campaigns, and activated channels to
the end of driving consumer awareness and preference, increasing market share,
and building broader portfolio and brand awareness. This role assists
with building deep partnerships with their regional eCommerce and Marketing
teams to verify all local, social, and digital marketing efforts are effectively
integrated with the selling efforts for the organization.

CANDIDATE PROFILE

Education
and Experience

Required:

•
2-year degree from an accredited university in Marketing, Public Relations,
Business Administration or related major and 2 years experience in the sales,
marketing, digital or related professional area; hospitality marketing
or digital advertising experience preferred

OR

4-year bachelor's
degree in Marketing, Public Relations, Business, or related major; no work
experience required.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Assists with
the execution of the annual marketing plan to budget .

• Provides support
to Operations, Food & Beverage and Sales teams to execute promotions
and campaigns to target in-house guests with promotions that drive incremental
revenue to the hotel.

• Works with advertising agency on the tactical
advertising campaigns' creative and media plans, particularly for food
and beverage promotions.

• Assists with the management of F&B media
schedules email marketing and display advertising.;

• Stays informed
about the status, performance evaluation, opportunities, and issues related
to online programs and initiatives.

• Helps verify that all advertising
for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Supports
facilitation ofsocial media engagement and updating content in local digital
channels (e.g., hotel website, travel sites).

• Assists with promotions
campaign in F&B, weddings, spa, rooms and conferences through relevant
digital and social media channels.

• Engages in proactive online
reputation management by surfacing relevant guest comments (positive
or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

•
Participates in the development of comprehensive PR plan per quarter along
with agency;

• Maintains a comprehensive list of local media contracts,
with particular emphasis on food critics and bloggers.

• Manages assigned
accounts as per the media account management system.

• Assists
with writing and distribution of all press releases for property events,
promotions, and outlets.

• Supports execution of hotel sponsored events,
community/government relations activities, and press promotional activities.

• Helps manage external vendors and media agencies; Assists with review of PR
leads from the continent PR Leader regarding which are the best media to promote
the hotel.

• Supports the co-ordination of photography for F&B
advertising, collateral and public relations purposes between the hotel,
advertising agency and the regional field marketing teams.

• Assists
with photo shoots for seasonal or festive promotions in partnership with
the cluster or area marketing team.

May serve as a point of contact
for regionally approved local photographers for food, amenity, and property
imagery.

Direct Marketing and Collateral Development

• Assists with coordination and execution of Hotel and F&B
printed materials.

• Controls quantity and inventory of all Hotel
marketing collateral and verifies copies are filed in a comprehensive
manner.

• Supports the production of all property, F&B display,
and temporary signage in hotel public areas.

• Assists with the execution
of F&B direct marketing activities.

• Verifies all collateral is
as per brand standard guidelines and in compliance with Brand Standard Audit
(BSA).

General

• Assists in
the development, co-ordination and execution of all communications
activities.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

•
Assists in the liaison and execution of joint F&B promotions.

• Works
with the Manager of Marketing and Communication to verify the Hotel’s website
and related websites are updated on a regular basis.

•

• Provides
marketing assistance and act as a marketing subject matter expert for GMs, Sales
Leaders and Managers, and Revenue leaders.

• Keeps abreast of competition
and its collateral, advertising, and marketing efforts and constantly evolving
digital and marketing trends.

• Performs other reasonable job duties
as assigned by manager.