Complex Assistant Director of Sales

JOB SUMMARY

Assists in leading the property’s segmented sales effort (e.g., group,
transient, association, corporate, etc.) and assists in the implementation
of the segment sales strategy and achieving segment revenue goals, property
revenue goals and guest and employee satisfaction. Conducts all day-to-day
activities related to the sales function with a focus on building long-term,
value-based customer relationships that enable achievement of property sales
objectives. Achieves personal booking goals.

CANDIDATE
PROFILE

Education and Experience

• 2-year degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management, or related major; 3 years experience
in the sales and marketing or related professional area.

OR

•
4-year bachelor's degree in Business Administration, Marketing, Hotel
and Restaurant Management, or related major; 1 year experience in the sales
and marketing or related professional area.

CORE WORK
ACTIVITIES

Developing & Executing Sales
Strategies

• Works with sales leader to ensure understanding
of sales strategy and effective implementation of this strategy for
the segment.

• Assists in the development, implementation and sustaining
of aggressive solicitation program focused on increasing business.

•
Works with management team to create and implement a sales plan addressing
revenue, customers and the market for the segment led by the DOS.

•
Assists with the development and implementation of promotions, both internal
and external.

Maximizing Revenue

•
Provides positive and aggressive leadership to ensure maximum revenue potential
(e.g., sets example with personal booking goals).

• Recommends booking
goals for sales team members.

Managing Sales
Activities

• Approves space release for catering to maximize
revenue (DOS, Group) in the absence of a Business Evaluation Manager.

•
Participates in sales calls with members of sales team to acquire new business
and/or close on business.

• Executes and supports the operational aspects
of business booked (e.g., generating proposal, writing contract, customer
correspondence).

Analyzing & Reporting on Sales
and Financial Data

• Analyzes market information by using sales
systems and implements strategy to achieve property’s financial room
and catering goals.

• Assists Revenue Management with completing accurate
six period projections.

• Reviews sales and catering guest satisfaction
results to identify areas of improvement.

Ensuring
Exceptional Customer Service

• Displays leadership in guest
hospitality, exemplifies customer service and creates a positive example
for guest relations.

• Interacts with guests to obtain feedback
on product quality and service levels.

• Meets with guests during pre-
and post-convention meetings to obtain feedback on quality of product (e.g.,
rooms, meeting facilities and equipment, food and beverage), service levels,
execution against contract and overall satisfaction.

• Empowers employees
to provide excellent customer service.

• Observes service behaviors
of employees and provides feedback to individuals and/or managers.

•
Incorporates guest satisfaction as a component of department meetings with
a focus on continuous improvement.

• Ensures that a customer recognition
program is in effect throughout Sales.

• Executes and supports
the company’s Customer Service Standards and property’s Brand Standards.

• Participates in and practices daily service basics of the brand.

•
Executes exemplary customer service to drive customer satisfaction and loyalty
by assisting the customer and ensuring their satisfaction before and during
their program/event.

• Serves the customer by understanding their needs
and recommending the appropriate features and services that best meet their
needs and exceed their expectations, while building a relationship and loyalty
to the company.

• Gains understanding of the property’s primary target
customer and service expectations; serves the customer by understanding their
business, business issues and concerns, to offer better business solution both
prior to, and during the program/event.

Building
Successful Relationships

• Develops and manages relationships
with key stakeholders, both internal and external.

• Works
collaboratively with off-property sales channels (e.g., Event Booking Center,
Market Sales, GSO) to ensure the property needs are being achieved and the sales
efforts are complementary, not duplicative.

• Works with Human Resources,
Engineering and Loss Prevention to ensure compliance with local, state
and federal regulations and/or union requirements.

• Attends customer
events, trade shows and sales missions to maintain, build or develop key
relationships with GSO Managers and customers.