Director of Marketing

JOB SUMMARY

Directs the development, production and implementation of all
marketing strategies and related projects associated with the property’s revenue
and marketing objectives. Partners with the Vice President (VP) of Sales
and Marketing to develop the annual marketing plan to achieve both short
and long-term revenue and marketing objectives. Partners closely with other
topline disciplines (Sales and Revenue Management) to develop overarching
cross-cutting strategies. Develops and oversees the execution of marketing
strategy that aligns with hotel goals and positioning to achieve topline revenue
and RevPar/share-of-wallet goals. Oversees management of all internal
and external communications through digital presence, including but not limited
to property website, third party channels and social media while maintaining
brand integrity.

Identifies incremental marketing opportunities ranging from partnerships,
third-party sites and CVBs. Articulates campaign performance regularly
to General Manager, Sales + Revenue Management leaders and Ownership. Leads
a team of marketing professionals to execute strategies.

CANDIDATE PROFILE

Education
and Experience

• 2-year degree from an accredited university
in Business Administration, Sales, or related major; 2 years’ experience
in Hospitality Sales, Spa Sales or a comparable professional area

OR

• 4-year bachelor's degree in Business Administration, Sales, or related
major; 1 year experience in Hospitality Sales, Spa Sales or a comparable
professional area

CORE WORK ACTIVITIES

Development of Hotel Marketing Strategy

•
Develops overarching marketing strategy including marketing plans and property
email strategy to overall hotel marketing budgets for the hotel/group of hotels
they support to align with business priorities, in consultation with General
Manager(s).

• Oversees execution of all marketing initiatives, projects
and collateral production to verify that sales and marketing objectives
are achieved and that revenue opportunities are maximized.

• Cultivates
partnership and active participation in demand generation strategy development
(SMR).

• Reconciles marketing plan monthly with accruals, forecast
in conjunction with Director of Finance.

• Leads repositioning efforts
in partnership with Area Team, GM and hotel executive team.

• Serves
as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand
voice. Leads the strategic pull-though of continent and brand promotions
and campaigns.

• Partners with Revenue Management to develop and execute
promotional strategy efforts.

• Supports group lead generation
efforts.

• Runs, reviews, analyzes and clearly articulates
to stakeholder’s and owners the key marketing reports with the ability
to quickly adapt and adjust strategy accordingly.

• Manages internal
and external partners to verify deliverables are executed to support hotel
strategy.

• Develops and sets the annual digital marketing plan,
and overarching partnership and marketing strategies to maximize hotel revenue
production and align with hotel positioning.

• Manages the OTA Strategy
in collaboration with Revenue Management through monthly market leader reviews
and media investments.

• Monitors and provides recommendations for SEO
and updates as needed in collaboration with MDS or agency

• Manages
cluster marketing strategies, when applicable.

• Owns the direct asset
development (e.g. photoshoots) to verify up to date content for Marketing team
to pull through to various sites and channels.

Development
and Execution of Communicatio ns and Partnerships

• Maintains frequent, active engagement with Area
Directors of Marketing to communicate overall recommendations and actionable
next steps based on identified findings, best practices, and overall digital
trends for their portfolio of hotels.

• Sets overarching Public Relations
strategy for hotel/group of hotels, outlining goals, pitch angles and target
segments.

• Manages Public Relations agency, if applicable, or manage PR
messaging.

• Effectively measures and clearly communicates success
of campaigns and digital performance using relevant reports tools.

•
Creates strong relationship management and negotiation skills; demonstrates
ability to develop and maintain relationships (e.g. GMs, Sales and Revenue
Leaders, Regional Team, Hotel Marketing Team, media representatives, etc.).

Leading Marketing Team

• Manages direct
reports and monitors overarching marketing performance.

• Interviews,
selects and onboards property marketing associates

• Handles employee
complaints and executes disciplinary action as needed.

• Evaluates
employee’s productivity and efficiency for the purpose of recommending
promotions or other changes in status.

• Conducts annual performance
appraisal with direct reports according to Standard Operating Procedures.

• Completes other reasonable duties as requested by leadership.