Director of Marketing Communications

JOB SUMMARY

The
Director of Marketing Communications is responsible for the planning, direction,
control, and coordination of all communication activities, with an emphasis
on public relations. Promotes and maintains good communications in order
to enhance the prestigious image of the hotel and by doing so contributes to
the revenues of the hotel.

CANDIDATE PROFILE

Education and Experience

Required:

• High school diploma or GED; 4 years
experience in the sales and marketing, guest services, front desk, or related
professional area.

OR

• 2-year degree from an accredited
university in Business Administration, Marketing, Hotel and Restaurant
Management, or related major; 2 years experience in the sales and marketing
or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications
Activities

• Develops an annual communications plan
with specific goals and budgets as outlined in the hotel's marketing
plan/communications manual. Prepares working plans to achieve goals and ensures
the communications team is fully briefed on goals and progress.

•
Compares actual achievements against goals on a regular basis and takes
corrective action.

• Assists the DOM in the planning of all mailing
activities, and oversees their execution.

• Ensures that the corporate ID
manual is kept up-to-date and implemented as appropriate.

• Prepares on
a timely basis the monthly sales & marketing “communications” report.

• Supervises and directs photography for advertising, collateral and public
relations purposes in liaison with the DOM, the advertising agency and the field
marketing department at corporate office.

• Ensures the department has
a comprehensive master slide/photo/CD library for all advertising, collateral
and public relations activities, and regularly sends these to corporate office
for the image library.

• Supervises operations of the in-house art
department.

• Monitors activities of competitor hotels and trends within
the industry.

Managing Public Relations
Activities

• Acts as official spokesperson for the hotel when
appropriate and responds to all media requests within 24 hours.

•
Compiles and maintains a comprehensive list of media contacts and manages
them as per the media account management system. Delegates assigned accounts
to communications staff as appropriate but takes full responsibility for the key
media by maintaining and developing close relationships

• Prepares press
releases for appropriate targeted media, locally, regionally
and internationally.

• Works closely with the corporate and international
press offices on developing story angles.

• Plays a key role in community
and government relations as well as VIP handling.

• Secures
opportunities, directs and attends hotel sponsored events, and develops targeted
partner relationships.

• Creates and organizes press promotional
activities.

• Participates in the press events/trips organized by
the regional PR offices as required.

• Conducts press blitzes when
appropriate.

• Ensures press kit information is comprehensive and kept
up-to-date.

Managing Advertising Activities

• Works with the DOM and advertising agency on the rooms
and food & beverage tactical advertising campaigns' creative and media
plans.

• Maximizes advertising budget by ensuring that the hotel's
creative message and media activities are consistent with the advertising
of sister hotels and the company group advertising.

• Ensures that
the advertising creative is in synergy with the company, projecting a consistent
and quality message.

• Reviews the hotel's market segmentation and other
appropriate marketing reports to ensure that the media scheduling matches
those segments.

• Monitors and maintains media schedules as well
as prompt settlement of accounts.

Managing Direct
Marketing Activities

• Takes an integrated approach to DM
activities, ensuring a consistent and quality image is projected.

•
Assists the DOM in the planning, implementation and tracking of electronic
marketing activities.

• Maintains budget control.

Manages Collateral

• Coordinates and executes
production of all printed materials, with assistance of advertising agencies,
following the specifications stipulated in the corporate ID manual.

•
Ensures hotel information is updated regularly on the internet/intranet.

• Supervises the production and quality of all displays and temporary signage
in hotel public areas.

• Supervises and budgets for quality gift items
as appropriate. Ensures correct usage of hotel logo on gift items as stipulated
in corporate ID manual.

• Supervises the in-house graphic designer and/or
print shop.