Director of Sales & Marketing
Negotiable
Experience
1-3 years
Job Type
Full Time
Location
Pakistan, Hyderabad
JOB SUMMARY
Functions as the strategic business leader for the Sales and Marketing
Departments of a cluster of properties and is responsible for property reactive
sales (outside of Event Booking Centers), proactive account sales and segment
sales, local and social catering sales, business travel sales, reservation sales
and destination sales, if applicable. The position shares responsibility
for achieving revenue goals, guest and employee satisfaction and the financial
performance of the department. Implements the brand’s service strategy
and applicable brand initiatives in all aspects of the sales process. Leads
on-property sales functions for a cluster of properties to build long-term,
value-based customer relationships that enable achievement of properties’ sales
objectives. Evaluates the participation of properties in the various sales
channels (e.g., Market Sales, , electronic lead channels, etc.) and develops
strong working relationships to maximize each property’s benefits.
Proactively positions and markets the various properties. Manages the marketing
budget to enable development of property specific campaigns, promotions
and collateral to drive revenue and meet property objectives. Interfaces
with regional marketing communications on regional and national promotions pull
through. Develops and implements strategies for a cluster of properties
that deliver products and services to meet or exceed the needs and expectations
of the brand’s target customer profile and property employees and provides
a return on investment to the owners and the company.
CANDIDATE PROFILE
Education
and Experience
• 2-year degree from an accredited university
in Business Administration, Marketing, Hotel and Restaurant Management,
or related major; 4 years’ experience in the sales and marketing or related
professional area.
OR
• 4-year bachelor's degree in Business
Administration, Marketing, Hotel and Restaurant Management, or related major; 2
years’ experience in the sales and marketing or related professional area.
CORE WORK ACTIVITIES
Developing & Executing Sales and Marketing
Strategies
• Develops sales goals and strategies and ensures
alignment with the brand business strategy.
• Executes the sales strategy
and ensures individual booking goals are met for both self and staff.
•
Coaches leaders of revenue generating departments in developing effective
revenue strategies and setting aggressive goals that will drive the property's
financial performance.
• Ensures the development of a strategic account
plan for the demand generators in the market.
• Determines and develops
marketing communication activities, in conjunction with Regional Marketing
Communications.
• Provides customer intelligence in evaluating the market
and economic trends that may lead to changes in sales strategy to meet or exceed
customer expectations.
• Reviews the STAR report, competitive shopping
reports and uses other resources to maintain an awareness of each property’s
market position.
• Researches competitor’s sales team strategies
to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall
sales strategy.
• Suggests innovative marketing ideas and proactively
develops deployment strategies to continue to grow market share for each
property.
Maximizing Revenue & Managing
Profitability
• Evaluates and supports market sales account
deployment.
• Monitors and evaluates event booking and market sales
performance for each property.
• Ensures Sales teams understands and
are leveraging customer/guest demand engines to full potential.
• Ensures
focus is on proactive selling as well as reactive selling.
• Participates
in sales calls with members of the Sales and Marketing teams to acquire new
business and/or close on business.
Managing Public
Relations
• Develops strong community and public relations
by ensuring property participation in local, regional and national tradeshows
and client events.
• Identifies public relations opportunities
and coordinates activities to augment the overall marketing communication
strategy.
• Supports the General Managers by coordinating crisis
communications.
Building Successful
Relationships
• Develops strong partnerships with local
organizations to further increase brand/product awareness.
• Develops
and manages internal key stakeholder relationships.
• Serves as the sales
contact for the General Managers, property leadership teams, event booking,
and market sales leaders.
• Serves as the property sales liaison
with market sales/cluster sales, Event Booking, Revenue Management, Event
Management, Regional Marketing Communications and other property departments
as appropriate.
• Serves as property authority on sales processes
and sales contracts.
Ensuring Exceptional Customer
Service
• Serves as the sales contact for customers; serves
as the customer advocate.
• Participates in and practices daily service
basics of the brand.
• Executes exemplary customer/guest service to drive
customer/guest satisfaction and loyalty by assisting the customer/guest
and ensuring their satisfaction before and during their program/event.
•
Serves the customer by understanding their needs and recommending
the appropriate features and services that best meet their needs and exceed
their expectations, while building a relationship and loyalty to the property
and the brand.
• Gains understanding of each property’s primary target
customer and service expectations; serves the customer by understanding their
business, business issues and concerns, to offer better business solution both
prior to, and during the program/event.
• Executes and supports Customer
Service Standards and property’s Brand Standards.
Additional Responsibilities
• Works with Human
Resources, Engineering and Loss Prevention to ensure compliance with all
applicable regulations and/or union requirements.
• Executes and supports
the operational aspects of business booked (e.g., generating proposal, writing
contract, customer correspondence).
At
Marriott International, we are dedicated to being an equal opportunity employer,
welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued
and celebrated.
Our greatest strength lies in the rich blend of culture, talent, and experiences
of our associates. We are committed to non-discrimination on any protected
basis, including disability, veteran status, or other basis protected
by applicable law.
Marriott Hotels strive to elevate
the art of hospitality, innovating at every opportunity while keeping
the comfort of the oh-so-familiar all around the globe. As a host with Marriott
Hotels, you will help keep the promise of “Wonderful Hospitality. Always.”
by delivering thoughtful, heartfelt, forward-thinking service that upholds
and builds upon this living legacy. With the name that’s synonymous
with hospitality the world over, we are proud to welcome you to explore a career
with Marriott Hotels.
In joining Marriott Hotels, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your
purpose, belong to an amazing global team, and become the best
version of you.
