Director, Global Casting

Marriott
International is entering a new chapter of growth and evolution.
The Director, Global Casting serves as architect of the brand’s
talent identity, curating and guiding the faces, voices, and cultural partners
who bring the brand to life. This leader oversees global casting, celebrity
partnerships, and talent strategy across campaigns, content, social,
and experiences, ensuring every collaborator reflects the brand’s values,
identity, and global perspective.

This role shapes the human expression
of the brand. By thoughtfully curating the voices and talent who bring our
stories to life, they will strengthen Marriott’s cultural relevance and deepen
its connection with guests around the world. Sitting at the intersection
of culture, creativity, and community, this leader cultivates a diverse,
future-facing talent ecosystem that fuels storytelling, and strengthens social
relevance worldwide.

WHAT SUCCESS LOOKS LIKE

• A globally
  consistent, culturally relevant casting and talent strategy
  that clearly reflects the brand’s values, diversity, and point of view.


• Talent and influencer partnerships feel authentic, additive,
  and storytelling-led, enhancing creative ideas and brand
  narratives.
• A dynamic mix of global and local creators, tastemakers,
  and talent who resonate across cultures and platforms.
• Influencer
  and creator content that drives engagement, relevance, and social
  conversation.
• Clear global frameworks and playbooks that empower
  regional teams to execute locally relevant talent strategies while maintaining
  a unified brand identity.
• Casting and talent choices elevate campaigns,
  editorial, social content, and on-property guest experiences, strengthening
  emotional connection with audiences.
• Strong operational rigor,
  including efficient processes for contracting, rights management, budgeting,
  and performance measurement.
• Internal teams view the talent function
  as a trusted creative partner and center of excellence.


• Externally, the brand is recognized as a culturally fluent hospitality
  leader known for meaningful, inclusive, and forward-thinking talent
  collaborations.

CANDIDATE PROFILE

Education
and Experience Required

• 4-year degree from an accredited university
  in Business Administration, Marketing & Communications, or related major.
  
• 8+ years of experience in casting, talent, influencer, or creator
  partnerships within hospitality, lifestyle, fashion, entertainment, or other
  culture-led brands.
• Deep expertise in social platforms, creator
  ecosystems, and cultural trends, with a strong understanding of how talent
  drives engagement and relevance.
• Proven track record building
  and managing global talent strategies at scale, including cross-market alignment
  and regional partnership models.
• Strong creative instincts paired
  with operational rigor, contract and rights-management negotiation
  experience.
• Passion for inclusive, purpose-driven storytelling.


• Collaborative, influential leadership style with the ability to align
  and inspire partners across functions and regions.
• Comfort and agility
  operating in fast-paced, social-first environments, culturally dynamic
  environments.

CORE WORK ACTIVITIES Global Casting Strategy

• Lead global casting across brand campaigns, social content, editorial,
  experiential, and on-property storytelling.
• Establish clear casting
  standards and frameworks that champion consistency, inclusivity, and cultural
  relevance across markets.
• Partner closely with Creative, Editorial,
  Social, and Production teams to bring ideas to life through the selected
  talent.
• Collaborate with PR teams to ensure talent choices enhance
  cultural resonance and integrate seamlessly across marketing
  and communications.
• Partner closely with the Purpose Driven Marketing
  team to ensure talent is aligned with brand values.
• Partner closely
  with the Partnerships and Card Marketing teams to activate talent across loyalty
  initiatives, moments, and member-exclusive experiences.

Talent &
Influencer Strategy

• Collaborate with Editorial and Social team
  to align global influencer talent and creator strategies with the broader talent
  platform and ecosystem.
• Define and activate a global influencer
  and creator strategy that is social-first, culturally fluent,
  and platform-native.
• Build long-term relationships
  with creators, tastemakers, and cultural leaders across regions
  and platforms.
• Balance macro, micro, and community-based influencers
  to drive authenticity, reach, and engagement.

Cultural Relevance
& Community

• Stay closely connected to cultural movements,
  emerging trends shaping entertainment, travel, and lifestyle.
• Provide
  regular cultural insights to creative, marketing, brand and design teams
  to inform creative briefs, strategies, campaigns, and content.
• Maintain
  a deep understanding of audience behavior across global and local markets.


• Ensure talent partnerships reflect the diversity of the brand’s guests,
  communities, and destinations.
• Champion inclusive representation
  and responsible storytelling across all talent-led
  initiatives.

Content, Campaigns & Experiences

• Collaborate with internal teams and external partners to integrate talent
  seamlessly into campaigns, social content, editorial, and on-property
  experiences.
• Support content franchises, entertainment initiatives,
  and always-on storytelling with consistent, high-quality talent.
• Ensure
  talent selection enhances narrative impact and reinforce brand
  storytelling.

Operations, Governance & Measurement

• Partner with the Legal and Procurement teams to create clear framework
  for talent contracts, negotiations, usage rights management, maximizing value
  across the enterprise.
• Manage influencer budgets, scopes of work,
  and performance tracking.
• Collaborate with Marketing Strategy and Data
  & Analytics teams to establish measurement frameworks evaluating talent
  effectiveness, cultural impact, and ROI.

Global Frameworks &
Local Empowerment

• Create forums, intake forms, and evaluation
  criteria that provide visibility into global talent relationships and optimize
  how talent is leveraged enterprise-wide.
• Develop global playbooks,
  guidelines, and tools that support and empower regional and local teams.


• Enable hyper-local talent strategies that align with global brand standards
  while remaining relevant to local markets.
• Serve as a trusted partner
  and center of excellence to markets worldwide.

Marriott
International is an equal opportunity employer.

We believe in hiring a diverse workforce and sustaining an inclusive,
people-first culture. We are committed to non-discrimination on any protected
basis, such as disability and veteran status, or any other basis covered under
applicable law.

Marriott International is the world’s largest
hotel company, with more brands, more hotels and more opportunities
for associates to grow and succeed. Be where you can do your best work,​
begin your purpose, belong to an amazing global​ team,
and become the best version of you.