Director, Global Casting
Negotiable
Location
Liberia, Maryland
Job Description
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JOB SUMMARY
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Marriott International is entering
a new chapter of growth and evolution. The Director, Global Casting
serves as architect of the brand’s talent identity, curating
and guiding the faces, voices, and cultural partners who bring the brand
to life. This leader oversees global casting, celebrity partnerships, and talent
strategy across campaigns, content, social, and experiences, ensuring every
collaborator reflects the brand’s values, identity, and global perspective.
This role shapes the human
expression of the brand. By thoughtfully curating the voices and talent
who bring our stories to life, they will strengthen Marriott’s cultural
relevance and deepen its connection with guests around the world. Sitting at
the intersection of culture, creativity, and community, this leader cultivates
a diverse, future-facing talent ecosystem that fuels storytelling,
and strengthens social relevance worldwide.
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WHAT SUCCESS LOOKS LIKE
- A globally
consistent, culturally relevant casting and talent strategy that clearly
reflects the brand’s values, diversity, and point of view.
- Talent and influencer partnerships
feel authentic, additive, and storytelling-led, enhancing creative ideas
and brand narratives.
- A dynamic mix of global and local creators, tastemakers, and talent
who resonate across cultures and platforms.
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- Influencer and creator content
that drives engagement, relevance, and social conversation.
- Clear global frameworks
and playbooks that empower regional teams to execute locally relevant talent
strategies while maintaining a unified brand identity.
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- Casting and talent choices elevate
campaigns, editorial, social content, and on-property guest experiences,
strengthening emotional connection with audiences.
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- Strong operational rigor, including
efficient processes for contracting, rights management, budgeting,
and performance measurement.
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- Internal teams view the talent function
as a trusted creative partner and center of excellence.
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- Externally, the brand is recognized
as a culturally fluent hospitality leader known for meaningful, inclusive,
and forward-thinking talent collaborations.
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CANDIDATE PROFILE
Education
and Experience Required
- 4-year degree from an accredited university in Business Administration,
Marketing & Communications, or related major.
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- 8+ years of experience in casting,
talent, influencer, or creator partnerships within hospitality, lifestyle,
fashion, entertainment, or other culture-led brands.
style="margin:0px;padding:0px"> - Deep expertise in social platforms,
creator ecosystems, and cultural trends, with a strong understanding of how
talent drives engagement and relevance.
style="margin:0px;padding:0px"> - Proven track record building
and managing global talent strategies at scale, including cross-market alignment
and regional partnership models.
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style="margin:0px;padding:0px"> - Strong creative instincts paired
with operational rigor, contract and rights-management negotiation experience.
- Passion
for inclusive, purpose-driven storytelling.
style="margin:0px;padding:0px"> - Collaborative, influential leadership
style with the ability to align and inspire partners across functions
and regions.
- Comfort and agility operating in fast-paced, social-first environments,
culturally dynamic environments.
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CORE WORK ACTIVITIES
style="margin:0px;padding:0px"> - Lead global casting across brand
campaigns, social content, editorial, experiential, and on-property
storytelling.
- Establish clear casting standards and frameworks that champion consistency,
inclusivity, and cultural relevance across markets.
style="margin:0px;padding:0px"> - Partner closely with Creative,
Editorial, Social, and Production teams to bring ideas to life through
the selected talent.
- Collaborate with PR teams to ensure talent choices enhance cultural
resonance and integrate seamlessly across marketing and communications.
- Partner closely
with the Purpose Driven Marketing team to ensure talent is aligned with brand
values.
- Partner
closely with the Partnerships and Card Marketing teams to activate talent across
loyalty initiatives, moments, and member-exclusive experiences.
Talent &
Influencer Strategy
- Collaborate with Editorial and Social team to align global influencer
talent and creator strategies with the broader talent platform and ecosystem.
- Define
and activate a global influencer and creator strategy that is social-first,
culturally fluent, and platform-native.
style="margin:0px;padding:0px"> - Build long-term relationships
with creators, tastemakers, and cultural leaders across regions and platforms.
- Balance macro,
micro, and community-based influencers to drive authenticity, reach,
and engagement.
Cultural Relevance & Community
style="margin:0px;padding:0px"> - Stay closely connected to cultural
movements, emerging trends shaping entertainment, travel, and lifestyle.
- Provide regular
cultural insights to creative, marketing, brand and design teams to inform
creative briefs, strategies, campaigns, and content.
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style="margin:0px;padding:0px"> - Maintain a deep understanding
of audience behavior across global and local markets.
style="margin:0px;padding:0px"> - Ensure talent partnerships reflect
the diversity of the brand’s guests, communities, and destinations.
- Champion inclusive
representation and responsible storytelling across all talent-led initiatives.
Content, Campaigns & Experiences
style="margin:0px;padding:0px"> - Collaborate with internal teams
and external partners to integrate talent seamlessly into campaigns, social
content, editorial, and on-property experiences.
style="margin:0px;padding:0px"> - Support content franchises,
entertainment initiatives, and always-on storytelling with consistent,
high-quality talent.
- Ensure talent selection enhances narrative impact and reinforce brand
storytelling.
Operations, Governance & Measurement
style="margin:0px;padding:0px"> - Partner with the Legal and Procurement
teams to create clear framework for talent contracts, negotiations, usage rights
management, maximizing value across the enterprise.
style="margin:0px;padding:0px"> - Manage influencer budgets, scopes
of work, and performance tracking.
style="margin:0px;padding:0px"> - Collaborate with Marketing Strategy
and Data & Analytics teams to establish measurement frameworks evaluating
talent effectiveness, cultural impact, and ROI.
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Global Frameworks &
Local Empowerment
- Create forums, intake forms, and evaluation criteria that provide visibility
into global talent relationships and optimize how talent is leveraged
enterprise-wide.
- Develop global playbooks, guidelines, and tools that support and empower
regional and local teams.
style="margin:0px;padding:0px"> - Enable hyper-local talent strategies
that align with global brand standards while remaining relevant to local
markets.
- Serve
as a trusted partner and center of excellence to markets worldwide.
Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive,
people-first culture. We are committed to non-discrimination on any protected
basis, such as disability and veteran status, or any other basis covered under
applicable law. Marriott International considers for employment qualified
applicants with criminal histories consistent with applicable federal, state
and local law.
All positions offer a 401(k) plan, stock
purchase plan, discounts at Marriott properties, commuter benefits, employee
assistance plan, and childcare discounts. Benefits are subject to terms
and conditions, which may include rules regarding eligibility, enrollment,
waiting period, contribution, benefit limits, election changes, benefit
exclusions, and others. Click
href="https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf"
rel="nofollow" target="_blank">here to learn more.
Full-time positions also offer coverage for medical, dental,
vision, health care flexible spending account, dependent care flexible spending
account, life insurance, disability insurance, accident insurance, adoption
expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees
will accrue paid sick leave, 0.077 PTO balance for every hour worked and
be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment
that enables associates to Be connected.
Headquarters-based positions are considered hybrid, for candidates within
a commuting distance to Bethesda, MD; candidates outside of commuting distance
to Bethesda, MD will be considered for Remote positions.
Marriott
International is the world’s largest hotel company, with more brands, more
hotels and more opportunities for associates to grow and succeed. Be
where you can do your best work, begin your purpose, belong to
an amazing global team, and become the best version of you.
We have an extraordinary portfolio of brands, with over 9,700 hotels and resorts under more than 30 preferred brands in the industry, covering 143 countries and regions, offering a richer selection for you to feel, experience, and explore the world.
