Position
Overview
The Director, Paid Marketing Measurement
Analytics is a key leader within Marriott’s Enterprise Data, Analytics &
AI organization, responsible for delivering insights that influence marketing
strategy, channel performance, and campaign effectiveness. This role drives
analytics initiatives focused on marketing mix modeling, attribution,
incrementality testing, and ROI analysis—enabling strategic data-driven
decisions that improve engagement and maximize return
on investment.
Working closely with marketing leaders and cross-functional
teams, the Director defines analytical priorities, interprets complex data,
and translates findings into clear, actionable strategic recommendations.
By leveraging advanced analytics and Marriott’s data assets, this position
ensures marketing strategies are grounded in robust insights and aligned
with enterprise goals. The Director combines strong analytical expertise,
business acumen, and exceptional communication skills to serve as a trusted
advisor to senior stakeholders, fostering collaboration and innovation to embed
analytics into decision-making and elevate Marriott’s marketing
performance.
Requirements & Qualifications
- Bachelor’s degree in Business, Analytics, or related field; advanced
degree a plus. - Minimum 8 years of experience in advanced
analytics or related roles, with 3+ years managing others preferred.
- Ability to translate insights into strategic recommendations
for business leaders. - Robust understanding of causal
inference methodologies (i.e. RCT, differences in differences, instrumental
variables) - Hands-on knowledge of running incrementality
studies (geo-based and audience-based hold-outs, synthetic controls)
- Strong familiarity with MMM validation techniques (in-market
and out-of-sample model validations) - Strong understanding
of full-funnel marketing and media channels (digital, TV, retail media, paid
social, search), as well as relevant measurement frameworks
- Experience driving marketing measurement innovation
- Ability to build, mentor, and lead a high-performing team
of analysts.
Key Duties &
Responsibilities
- Lead end-to-end marketing
measurement initiatives across channels, including marketing mix modeling,
attribution, incrementality testing, and ROI analysis, to evaluate and optimize
marketing investments. - Translate complex analytical
findings into clear, compelling narratives and strategic recommendations
tailored for senior leadership and executive audiences.
- Design and apply causal inference methodologies (e.g., randomized
controlled trials, differences in differences, synthetic controls, instrumental
variables) to isolate incremental impact and inform decision-making.
- Define and evolve enterprise grade measurement frameworks, KPIs,
and success metrics in partnership with marketing stakeholders.
- Lead, coach, and develop a team of high-performing analysts, fostering
a culture of analytical rigor, curiosity, and business impact.
- Set clear standards for analytical quality, documentation,
and storytelling. - Partner with data engineering, data
science, and visualization teams to ensure analytics are supported by reliable,
well-structured, and accessible data assets. - Evaluate
and pilot new measurement technologies, tools, and methodologies, continuously
advancing Marriott’s marketing measurement capabilities.
- Stay current on industry best practices and emerging trends
in marketing measurement, experimentation, and advanced
analytics.
Marriott International is an equal opportunity
employer.
We believe in hiring a diverse workforce and sustaining an inclusive,
people-first culture. We are committed to non-discrimination on any protected
basis, such as disability and veteran status, or any other basis covered under
applicable law.
All positions offer a 401(k) plan, stock
purchase plan, discounts at Marriott properties, commuter benefits, employee
assistance plan, and childcare discounts. Benefits are subject to terms
and conditions, which may include rules regarding eligibility, enrollment,
waiting period, contribution, benefit limits, election changes, benefit
exclusions, and others. Click
href="https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf"
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Full-time positions also offer coverage for medical, dental,
vision, health care flexible spending account, dependent care flexible spending
account, life insurance, disability insurance, accident insurance, adoption
expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees
will accrue paid sick leave, 0.077 PTO balance for every hour worked and
be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment
that enables associates to Be connected. Headquarters-based positions
are considered hybrid, for candidates within a commuting distance to Bethesda,
MD; candidates outside of commuting distance to Bethesda, MD will be considered
for Remote positions.
Marriott International is the world’s largest
hotel company, with more brands, more hotels and more opportunities
for associates to grow and succeed. Be where you can do your best work,
begin your purpose, belong to an amazing global team,
and become the best version of you.
