Director, Marketing Strategy & Performance

JOB SUMMARY

The Director of Marketing Strategy & Performance will lead Marriott
International’s Marketing Return on Investment (ROI) global program
and spearhead high-impact strategic initiatives to build and scale best-in-class
marketing performance capabilities. This role is accountable for advancing
a rigorous, insight-driven approach to marketing investment decisions
that optimize effectiveness, accelerate growth, and strengthen long-term brand
value.

This leader will own the vision, design, and execution
of Marriott International’s marketing measurement framework, including standing
up advanced capabilities such as marketing mix modeling (MMM), experimentation,
and performance analytics, in partnership with analytics teams. The Director
will translate complex data into actionable insights to create data-driven
guidance that informs revenue optimization and brand-building strategies. A core
expectation of the role is to lead change management and champion
these capabilities across the global marketing organization, embedding
measurement into planning, investment, and decision-making processes.

The ideal candidate will have experience with marketing and measurement,
e.g. A/B testing, media mix models (MMM), as well as a strong business sense,
problem solving capabilities, and a willingness to rapidly ramp up on a new way
of working. The role is built for a self-starter, quantitative thinker, someone
comfortable pushing for structured insights amidst a global and complex
organization, and someone excited about building a data-driven marketing
organization\

CANDIDATE PROFILE

Education and Experience Required

· 4-year degree
from an accredited university in statistics, marketing, business, or related
degree

· Seven or more years of experience in marketing, strategy,
business consultancy or advisory roles.

· Proven track record of managing
and executing multiple strategic projects simultaneously and successfully.

· Strong critical thinking and problem-solving skills.

· Demonstrated
ability to identify needed analyses and conduct basic analyses in excel or other
tools (Power BI, Alteryx, etc.)

· Excellent stakeholder management
and interpersonal skills.

· Demonstrated ability to excel in a dynamic
environment and manage multiple projects concurrently.

· Demonstrated
ability to drive and implement change initiatives.

Education and Experience Preferred

· MBA or other
relevant graduate degree (e.g., data science, business analytics)

·
Knowledge of marketing and media, including trends, analytics and approaches
to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post,
people-based, etc.)

CORE WORK ACTIVITES

Role Responsibilities/Duties:

· Lead and oversee
marketing performance projects, particularly related to marketing mix
models.

· Lead the planning and coordination of efforts for identified
project initiatives to ensure successful delivery against strategic
priorities.

· Build meaningful, actionable insights and reporting based
on data to optimize marketing investments and execution.

· Gain alignment
and buy-in from senior stakeholders to secure project initiatives’
sponsorship.

· Manage complex stakeholder interactions to drive project
success.

· Partner with Analytics and Finance teams and external partners
on processes related to marketing measurement.

· Drive change management
and lead interpretation/ implementation of project initiatives by partnering
with Marketing leaders through planning and execution processes.

·
Demonstrate strong critical thinking skills in project planning
and execution.

· Willingly undertake and excel in challenging projects
and initiatives.

All
positions offer a 401(k) plan, stock purchase plan, discounts at Marriott
properties, commuter benefits, employee assistance plan, and childcare
discounts. Benefits are subject to terms and conditions, which may include rules
regarding eligibility, enrollment, waiting period, contribution, benefit limits,
election changes, benefit exclusions, and others. Click href="https://life.marriott.com/wp-content/uploads/2025/09/benefitsoverviewp_2025edits_8.19.25.pdf"
rel="nofollow" target="_blank">here to learn more.

Full-time positions also offer coverage for medical, dental,
vision, health care flexible spending account, dependent care flexible spending
account, life insurance, disability insurance, accident insurance, adoption
expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only: Employees
will accrue paid sick leave, 0.077 PTO balance for every hour worked and
be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment
that enables associates to Be connected.

Headquarters-based positions are considered hybrid, for candidates within
a commuting distance to Bethesda, MD; candidates outside of commuting distance
to Bethesda, MD will be considered for Remote positions.