Dual Property Marketing Manager
Negotiable
Experience
1-3 years
Job Type
Full Time
Location
Canada, Vancouver
JOB SUMMARY
Promotes on-brand
messaging to customers through traditional, digital, and social media channels
with the goal of driving revenue and supporting total hotel goals. Builds direct
marketing plans, targeted campaigns, and activated channels to drive consumer
awareness and preference, increasing market share, and building broader
portfolio and brand awareness. Showcases Food and Beverage promotions, both
to hotel guests and to local patrons. Connects into resources in their region.
Liaises and builds deep partnerships with their regional eCommerce and Marketing
teams to verify all local, social, and digital marketing efforts are effectively
integrated with the selling efforts for the organization.
Develops and executes basic marketing strategy across multiple outlets and
for the positioning and pull-through of continent strategy that align with hotel
goals. Supports and implements marketing strategies designed to drive topline
revenue and achieve RevPar/share-of-wallet goals. Manages all internal
and external communication, digital presence, including but not limited
to property website, third party channels and social media while maintaining
brand integrity. Activates incremental marketing opportunities ranging
from partnerships, third-party sites and CVBs. Reports out on campaign
performance to SMR (Sales, Marketing & Revenue Management) leadership
as requested.
CANDIDATE PROFILE
Education
and Experience Required:
• 2-year degree from an accredited
university in Marketing, Public Relations, Business Administration or related
major and 4 years experience in
the sales, marketing, digital or related
professional area; hospitality marketing or digital advertising experience
preferred
OR
• 4-year bachelor's degree in Marketing, Public
Relations, Business, or related major; 2 years experience in the sales,
marketing, digital or related professional area; hospitality marketing
or digital advertising agency experience preferred.
CORE WORK
ACTIVITIES
Marketing and Digital
• Develops
and executes the overarching marketing strategy from marketing plans to budgets
for hotel/group of hotels that align with business priorities, with support
and consultation of the General Manager(s).
• Cultivates partnership
with and active participation in demand generation strategy development
(SMR).
• Reconciles marketing plan monthly with accruals, forecast
in conjunction with Director of Finance.
• Leads and/or partners
with Hotel Operations to conceptualize/execute property-level Programming
and Activation, based on brand guidelines.
• Serves as the hotel(s) brand
guardian / liaison, verifying all marketing reflects brand voice.
Leads the strategic pull-through of continent and brand promotions
and campaigns.
• Partners with Revenue Management to develop and execute
promotional strategy.
• Develops and manages property email marketing
strategy, digital strategy across M.com and Third-Party sites, paid media
campaigns and performance and verifies proper execution.
• Supports group
lead generation efforts.
• Runs, reviews, analyzes and clearly
articulates to stakeholders’ key reports and adjust strategy accordingly.
• Manages internal and external partners to verify deliverables are executed
to support hotel strategy.
• Develops annual digital marketing plan
to maximize hotel revenue production and identify digital marketing
opportunities on third party and local partner sites.
• Monitors
and provides recommendations for SEO and update as needed in collaboration
with MDS or agency.
Content Management
• Sets
overarching messaging strategy for hotel/group of hotels aligned
with positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS
Client Community, etc.), OTA content (via respective extranet sites)
and Third-Party / Group Site content (via respective content management
systems).
• Manages photography distribution including search photos,
pre-arrival photos, and photo gallery management.
• Creates landing pages
and Discovery Pages to enhance content, as applicable.
• Manages guest
communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations
• Identifies and cultivates
partnerships internally and externally, including Marriott Digital Services
(MDS).
• Maintains frequent, active engagement with Area Directors
of Marketing to communicate overall recommendations and actionable next steps
based on identified findings, best practices, and overall digital trends
for their portfolio of hotels.
• Manages PR agency, if applicable,
or internal PR messaging.
• Manages execution of PR events
and promotions.
Outlet and Ancillary
• Manages
outlet marketing opportunities on third party and local partner sites.
•
Defines in-house F&B programming in partnership with F&B Director
and manage execution.
Social Media
• Develops
and implements social strategy.
• Manages paid social media budget
and strategy.
• Assists in reviewing social media content calendars
and collect local area and property events.
General
•
Leads, owns and directs asset development, including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing and
distribution), etc.
• Measures and communicates success of campaigns
and digital performance using relevant reports tools.
• Demonstrates
the ability to create and maintain strong relationships and negotiation skills
with key internal and external partners/stakeholders (e.g. GMs, Sales
and Revenue Leaders, Regional Team, media representatives).
• Collects,
reviews, and submits invoices for property marketing efforts and manage
the overall submission process.
• Completes other reasonable duties
as requested by leadership.
At
Marriott International, we are dedicated to being an equal opportunity employer,
welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued
and celebrated. Our greatest strength lies in the rich blend of culture, talent,
and experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.
Notification to Applicants: JW
Marriott Parq Vancouver takes seriously its obligations under
the applicable provincial legislation and will provide accommodations to job
applicants needing assistance.
If you require an accommodation in relation to this job posting, our online
application or an interview, please call 905-366-5227 or email
target="_blank">CanadaApplicationAccommodation@marriott.com and a member
of our Human Resources team will respond to your request. Please note that
this phone number and email are only for those individuals who would like
to request an accessibility accommodation as part of the recruiting
process.
Marriott Hotels strive to elevate the art
of hospitality, innovating at every opportunity while keeping the comfort of
the oh-so-familiar all around the globe. As a host with Marriott Hotels,
you will help keep the promise of “Wonderful Hospitality. Always.” by delivering
thoughtful, heartfelt, forward-thinking service that upholds and builds upon
this living legacy. With the name that’s synonymous with hospitality the world
over, we are proud to welcome you to explore a career with Marriott Hotels.
In joining Marriott Hotels, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your
purpose, belong to an amazing global team, and become the best
version of you.
