Assistant Revenue and E-Commerce Manager

At
the 25hours Hotel One Central, Bedouin traditions are brought back to life
and reinterpreted in a contemporary way. Here our colleagues become storytellers
themselves. With a view of the Museum of the Future near the Dubai International
Financial Center, everyone will find their way to us. Whether for an ice cream
walk or a birthday celebration, we also enjoy spending time together outside
of work. We are a colourful, diverse, professional team and love our friendly,
informal culture.

How does your working day look like
…

Revenue Responsibilities:

• Monitor reservations and revenue systems and ensure
  accurate and up-to-date availability, rates, and inventory across all
  channels.
• Develops Action Plans to reach daily / monthly / yearly
  KPIs.
• Completes all rooms forecasting to accurately project demand
  and pick up for groups and transient, both short and long
  term.
• Maintains records pertaining to market segments, transient pace
  numbers, forecasts, and other rooms’ data.
• Coordinate updates/stay
  restrictions or rate changes to reflect the hotel selling strategy in response
  to the market demand.
• Records competitive set pricing and yield
  strategies and completes analysis on the market and its opportunities based upon
  the competition and previous history.
• Makes sure rate leakages
  are handled and solved in a timely manner.
  
  Use Fornova system to resolve all the rate leakages for all connected
  partners.
• Develop and implement strategies to optimize room revenue
  and occupancy levels.
• Analyse market trends, competitor pricing,
  and demand patterns to make informed decisions in collaboration with Cluster
  Director of Revenue Management.
• Monitor and adjust room rates based
  on market conditions and demand fluctuations in collaboration with Cluster
  Director of Revenue Management.
• Makes sure rate plans are correctly
  indexed / loaded and distributed to all channels
• Utilize revenue
  management tools and systems to forecast demand and maximize revenue
  potential.
• Analyse data to identify trends, opportunities, and areas
  for improvement.
• Provide insights and recommendations to the management
  team based on analysis.
• Group rate evaluation of high demand
  exhibitions.
• Prepares the weekly Rev Max meetings and ensures completion
  of slides by all allied departments.

E-Commerce
Responsibilities:

In collaboration with appointed Agency and Regional
E-Commerce Team:

• Measure/evaluates hotel performance – SEO,
  SEM and PPC Campaigns
• Continuously optimize content (across all
  languages) - Ensure efficient use of researched keywords and recommends
  data-driven amends
• Review and monitor the content and search engine
  ranking of competitors’ websites and react appropriately to maintain
  competitiveness.
• Review content across the hotel direct websites
  (25hours and All.com) and liaise with Marketing for required
  changes.
• Collaborate with Cendyn to ensure ROAS on Metasearch
  campaigns.
• Liaise with the web agency and corporate office for any
  website/IBE enhancements.

In collaboration with hotel
marketing:

• Develop and implement eMarketing initiatives for
  the hotel’s key feeder markets to increase the number of qualified visitors
  to the hotel website, thus increasing revenues and conversion.
• Identify
  and develop joint e-commerce initiatives with qualified local, regional, and/or
  national partners/sites.
• Establish and implement the hotel’s annual
  advertising plan for electronic channels and assist with matters related
  to creative and media planning for PPC.
• Ensure brand and marketing
  message on electronic channels is consistent with overall marketing activities,
  i.e., special promotions/offers, etc.
• Research and benchmark electronic
  media adverts and articles to ensure that the hotel remains a market leader
  and collaborates with PR & Marketing closely.
• Review and regularly
  monitor the hotel’s primary competition set and maintain digital performance
  competitiveness

Website Analytics –
REV

• Analyse the website user behaviour, site performance, source
  of referrals, etc.; and act accordingly.
• Analyse the website production
  (bookings) reports available from the website statistical package and/or
  from the hotel’s Opera property management system or any other such MIS
  tool.
• Provide monthly reports on website KPI to the hotel’s management
  team and the regional and corporate offices.
• Manage Booking.com
  Sponsored Ads and Expedia Travel Ads to achieve Fair ROA’s
• Drive
  Digital Direct goals set by Ennismore Regional and Corporate
  Office.